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8 Ways to Make More Business from Your Existing Customers – EBriks Infotech

Posted by : Jitendra Singh, March 14th, 2013

 

 

Reviews are the crucial elements to judge. They are believed to be the most powerful tool Thus, one should test various elements in users’ reviews. It includes icons, dimensions, expert or regular reviews, review summary, format, location, etc.

8 Ways to Get More Business from Your Existing Customers

There is no doubt that the increasing social media is focusing on customers’ engagement and thus, lays more stress on feedbacks, reviews, etc. Customers’ reviews are believed to be the most powerful tool that can be taken advantage of. These are the under-tested elements that can improve upon the conversion rate significantly. Though testing of users’ reviews might seem awkward to some, as they do not have control over people’s freedom to write. But, these people, for sure have control over the tools given to people to present themselves.

Let’s discuss on various elements that should be tested in user reviews.

  1. Icons: People should be given icons to rate the page. Starts are the most commonly used icons for rating.
  2. Experts or Regular reviews: It should be checked if any expert or celebrity is writing review or not. People may consider either of them to be more valuable. Thus, the reviews should be the mix of both regular and experts.
  3. Dimensions: People may not be interested in writing lengthy reviews. Instead, there should be different rating dimensions that should make sure that reviews are tackling the most important features of products. Readers or viewers should have an option to click or write or both.
  4. Summary: Review summary is believed to be a great idea for people who do not want to read the complete or multiple reviews. These reviews can be summarized against the most important product dimensions.
  5. Formats: One should check if review platform allows formats, other than text. Is a person able to upload pictures or images?
  6. Location: The location where the reviews are placed matter, whether they are on product page or on a different page? Whether they are able the fold or below it? One should test the best location that has positive effect on success metrics.
  7. Zero Reviews: It is not easy to get reviews for all the products’ pages. It is better to have some interaction than none
  8. Identification: The site should give people an option to post reviews as anonymous, as people might not like to reveal their identity. The most common con of it is that these reviews can be taken as insincere or fake. Another way that one can adopt is to talk less on identity, but more on personality elements, like age bracket, location, gender, shopping frequency, etc. Non-anonymous users should be offered recognition, status for their contribution with the element of trust.

Apart from focusing on these tests, one should also check it out the test that is most effective for the site.

 

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Google is coming with 2 Majors Updates by 16 or 18 March-2013

Posted by : Jitendra Singh, March 13th, 2013

This time Matt Cutts has informed in advance about Upcoming Penguin, Panda & Link Networks Updates

Matt said that the year 2013 will witness a large Penguin update and he opines that it will be one of the most talked Google algorithm updates of this year. Google’s search quality team is working on a major penguin algorithm update, which Cutts called very crucial.
Matt also declared that there will be a Panda algorithm update on either 16th or 18th March. He said that in next week or two they will release another update that will specifically targets on another large link network.”

 

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Top 6 Website Conversion Optimization Tips – EBriks Infotech

Posted by : Jitendra Singh, March 13th, 2013

 

 

Before a person goes for holidays, he or she should make sure to follow certain tips that could not affect the business. There are numerous such top conversion optimization tips that could be helpful in achieving the set target, even though a person might on holiday.

Holidays are liked by everybody, just because a person gets time to rejuvenate. He or she gets the needed break, which refreshes both mind and spirit. However, before a person for holidays, it is must to look into business needs. The business should not get affected, else there might be numerous of problems in the coming months. Likewise, SEO guys also take care that there are certain tips followed to let conversion rate stay good even in times of holidays.

Let’s ponder over few of these tips that should be deployed to check that business do not get affected with holidays.

  1. Authentication pages should be masked with temporary or optional passwords, else people might get frustrated entering password again and again and might abandon your site.
  2. One should be Cross-Border & Cross-Country Friendly and should not have just local intent, if possible. There are many niche stores that focus only at local customers, though they might explore the scope even across the country or across the border. A person should be open to this wide market to improve upon the conversion rate.
  3. The return policy should be reviewed. It should be linked from product pages with feel good message. Visitors are always ready to buy with their credit cards in hand. Thus, that factor should not be worried about.
  4. A shopping cart should have the option “check out as a guest”. The site should allow people to shop as a guest, better than to register. Always remember that quick sale is better than no sale.
  5. Shoppers should be made aware of shipping deadlines. People should be asked to buy it now rather than after a span of time. The site should incentivize the sale by introducing a promotion that ends at the same time.
  6. Better customers’ service should be offered to people. There should be the facilities of live chat and social media interaction, as it acts as great opportunities to facilitate assisted website conversion. A person should always keep in mind that these channels are also equally important, as sale channel.

One should follow the above conversion optimization tips to make sure that visitors turn into customers regularly. The changes to implement should be thoroughly checked, before committing anything to visitors. Holiday season come up lots of traffic, making it easier to reach a significance level.

 

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How to do A/B Testing – EBriks Infotech

Posted by : Jitendra Singh, March 12th, 2013

 

 

A/B testing is deemed to be much helpful in testing changes done on a current page. It helps a person in knowing which changes would produce positive results. Using such techniques could help a improving a conversion rate a person could make sure that the change with positive result in implemented.

A/B testing is carried out to test changes done to a page against current designs and check out the ones that produce positive results. It is a method to check out if a change in any element of webpage or new design is improving conversion rate or not. Such testing takes out the perception from website optimization and helps take data-backed decisions, which help businesses to grow.  One can measure the impact that the changes can have on metrics like sign-ups, purchases, downloads, etc.  It allows you to ensure that the change with positive result is implemented.

A/B testing present two versions of the same page to a visitor and let them know the winner. Testing and optimizing website pages on regular basis could help you increase revenue, download and user-generated content. It effective nature allows it to hot the mainstream. The wide availability of tools has made it easy and inexpensive to run.

Let’s discuss the tips that can help you A/B test work like a badass.

  1. Test Your Software: It is important to test the control against the control to check whether the software is accurate or inaccurate.
  2. Minimize Friction: these are the elements that slow down conversions. One should look for these elements immediately. A few of them are form fields, process step, page length, etc.
  3. Clarity Trumps Persuasion: the content on the page should be simple and clear, passing reader information, where he or she is in the sale process. The things that visitor need to do should be clear. The value proposition should also be clear.
  4. Interview for Insights: It is important for A/B badass to collect the facts and feedback and to learn what the customer has to say about it. One should check out how the customer walks out of the landing page.
  5. Learn from Pricing Takeaways: you need to nail down the acceptable price. it is not just about the numbers, but customers care more about the value that is provided to them , behind the price.
  6. Learn from Higher Prices: It is never sure that low price would drive in more sales or raising price would decrease sale. Instead, the price should match the value provided to customers.
  7. Test Social Features: One should check out whether to include social buttons on product pages or not. It may decrease the sale in some cases.

Likewise, there are many such tips, like lowering AdWords position, testing all best practices, never ignoring conversion trinity, etc, which should be taken into consideration.

Ab Testing VS Usability Testing - EBriks Infotech

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