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Marketing Strategies for Startup Businesses – EBriks Infotech

Posted by : Jitendra Singh, March 7th, 2013

 

 

“In the absence of an effective marketing strategy, any start-up business can face difficulty in establishing itself in the market. If you have not yet framed a marketing strategy, EBriks Infotech has come up with some useful manual on marketing strategy for start-ups.”

Marketing Strategy For Start-Ups

Starting a business is both an exhilarating and frightening experience. For any start-up that wants to reach out to its target audience, a clear cut marketing strategy is required. EBriks Infotech has come up with the complete manual on marketing strategy for start-ups.

Laying the foundation

Before starting laying bricks, you would be required a solid foundation. A start-up marketing strategy follows the same rule. Before starting marketing your start-up, make sure you carefully followed all below points-

Before you start laying bricks, you need a solid foundation. A successful start-up marketing strategy follows that same principle. Before you jump into marketing your start-up, make sure you have the following bases covered.

SEO- In today’s internet driven world, it becomes useful to optimize your website. A good SEO on your website can help in raising your visibility, which in turn lead to more lead generation.

 

PR- When you commence your business, you must let your potential customers know about your existence and how your products/services can help them. PR can play crucial role in this regard. It is an effective and accurate way of communicating with your audience in order to make sure that they have a clear understanding of your company. You can prepare your story to match requirements of different publications or broadcasting channels.

Content creation- Create a topic list on the basis of SEO keywords. A well written content will not only portray the real image of your company but also supports SEO activities.

Guest blogging is crucial for start-ups. By doing guest posting on a popular blog, you can build your reputation in the online space. Also, if your start up blog has someone influential guest blog then it will help in driving traffic.

Use trial and error method- While executing new initiatives, use the method of trial and error. Pay close attention towards the results of the initiative, and if it works then continue using the same and if it doesn’t then tweak it to suit your needs.

 

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Digital Marketing Strategy For Financial Advisers – EBriks Infotech

Posted by : Jitendra Singh, March 3rd, 2013

For financial advisors internet is relatively an inexpensive playground to raise awareness about your products or services, which in turn finally helps in building trust. EBriks Infotech has detailed some of the crucial parameters which should be look into while building a digital marketing strategy for financial advisors.

Tips To Create Viable Digital Marketing Strategy For Financial Advisors:

Does anyone remember how financial advisors were working before the advent of internet. From a marketing point of view, it was sheer wastage of resource and time as enormous costs were incurred in creating and printing hard-copy marketing material. Needless to say, countless man hours were wasted in knocking on doors of customers.

Today, time has certainly changed. Now, almost every independent financial advisor is having a web page, and while an increasing number of advisors are making better use of other digital platforms like Facebook, Twitter and LinkedIn. However, too many people still do not have any coherent digital marketing plan in place to match with their marketing strategy. Let’s have a look on four things which financial advisors should considered in order to build a viable digital marketing presence-

At the end of the day, people will do business only with those advisers whom they can trust. Earlier, getting a meeting with potential prospect perhaps meant hours of cold calling and even then it took several follow-ups to ultimately winning the business. While, establishing trust is required today also but a good digital marketing strategy can ease the entire process.

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Digital Marketing Strategy for Hotel Industry – EBriks Infotech

Posted by : Jitendra Singh, March 1st, 2013

Gone are the days of marketing your hotels through newspaper or magazines. Now, more and more people are using internet for hotel reservations. Let’s dive into each aspect of hotel digital marketing strategy with EBriks Infotech.

Top 4 Factors To Be Included In A Hotel Digital Marketing Strategy

In recent times, digital marketing for hotels is increasingly becoming complex. Hotel managers need not only to manage room booking, guest servicing, availabilities and pricing, but are also expected to completely understand digital marketing techniques that are emerging every day. Hence, many hotel owners are finding new ways to expand their brand online. The obvious solution is to hire additional staff, but this method can only give temporary solution, because digital marketing is not a one-time process and therefore, its importance will continue to grow. The breakthrough solution for this problem is to devise a good digital marketing strategy that give a consistent experience to hotel guests. Let’s have a quick look on four crucial items which hotel managers should consider while drafting a digital marketing strategy:

Digital Marketing Strategy for Hotel Industry - EBriks Infotech

 

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Digital Marketing Strategy for Retail Stores

Posted by : Jitendra Singh, February 28th, 2013

Retail store owners easily get too involved in their daily business operations as they hardly get time to brainstorm marketing ideas. In the absence of an effective marketing strategy, you may find it difficult to establish yourself in the market. EBriks Infotech has come up with some tips to create an effective retail marketing strategy-

Tips For Creating An Effective Retail Marketing Strategy

The retail sector has emerged out as one of the most competitive sectors in recent times and so a good marketing strategy is required to compete in the growing retail industry. However, many retailers get busy in their day-to-day running of their business that they do not use all their expertise to push their work forward. If you are from retail sector, then it is the time to wake up and create an effective marketing strategy because if you fail to do so then you could find yourself trailing behind your peers. Here are some tips which should be taken into consideration to create a purposeful retail marketing strategy-

Retail Market Size - EBriks Infotech

 

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