Local SEO is growing much in demand, as it is much useful to small businesses who want to get online visibility. The SEO activities carried out help target customers to reach to the website, thus, bringing in more traffic from vicinity. The growing mobile-related activities and business listing are further proved to be beneficial for the online growth of business.
Search Engine Optimization is an online marketing technique that improves upon the visibility and brings in more traffic by improving the ranking on search engine result pages. Local SEO is also growing in demand, as it focuses on bringing traffic for vicinity. It is considered useful for sites offering products or services in vicinity. The businesses, like restaurant, beauty spa and professionals services need to do local SEO to bring in visitors searching for the services in neighbourhood.
There are many small business owners who are trying hard promoting their services through Facebook or local Bing, Google, etc. These companies should have strategic planning toward local SEO for better results. Let’s discuss why should these businesses owner focus on local SEO.
Better visibility: Small businesses should focus on local SEO, as it helps them get better online presence. It improves upon their ranking for definite keywords and thus, is useful in numerous ways.
Authenticity: The business should be listed in Google + and Facebook, as users believe these places to be more authenticate than organic results. It is because these pages contain address verification, images and video along with business pages.
Mobile devices: The use of handheld devices has made mobile website the need for businesses, as the number of people using these websites has increased tremendously. Mobile is said to the advanced yellow pages, as easily connect to internet feature has made it a user-friendly tool. The total traffic to these mobile websites is increasing. Local listing is believed to do good to small businesses, as it helps people with high intent to purchase. The traditional SEO techniques might not work on mobile devices, thus, there is a need to augment local SEO for better functionality and traffic.
Conversion: People searching for local items are more expected to turn to customers than national terms, thus, increased conversion rates is found in case of local services. Due to geographic nearness, the local searches search more easily and then, click on the websites, leaving high impact on conversion rates.
Easy: Local SEO is helping small businesses to get their way online. It is easy to start, just by claiming, verifying and building presence on Google +, Yahoo and Bing. Furthermore, the engagement of Facebook audience that are searching for your services. Asking for people reviews and getting them published on Google local pages can be lot helpful.
Local SEO is really a choice for small businesses who want to grow online.
“EBriks Infotech has come up with some crucial digital marketing tips for retail industry. Read on to know about some of them.”
When you decide to open the brick and mortar retailing shop, you may decide to have a grand opening or ribbon cutting. Marketing and advertising to get the right word out about your new business may probably one of your top concerns. Similarly, properly maintaining a website and creating good relations with customers is the success mantra of any online retailer business. Below are some crucial digital marketing tips for retail industry-
Retargeting is one of the growing techniques. It brings better results for advertisers. In order to have maximum search retargeting, one should keep in mind few tips, like never haunting visitors, never retargeting them twice, avoid confused retargeting, etc.
The use of data to re-target searches with relevant ads is getting much in demand. It is because retargeting brings in better results for advertisers. A large number of marketers are performing retargeting techniques without knowing about ins and outs of the same. Though retargeting correct lots of mistakes, but it is important to know its whereabouts. Let’s discuss few of the tips to maximize search retargeting.
Never haunt your visitors: It is very annoying, as a user to get haunted by sites. It is not at all enticing. In case of retargeting, a marketer should set maximum time period for advertisement of particular service or product. Retargeting for extended time period can damage users’ opinion about the brand.
Never Retarget Twice: In attempt to achieve the desired results, companies might offer more than one retargeting solutions. It is never advisable to do so. Use of multiple retargeting vendors might lead to competition against each other to serve ad to the visitors. It can waste lot of money.
Avoid Confuse Retargeting With Site Retargeting: Site retargeting is the most popular type of retargeting that should be focused at targeted ads to users, who have already visited your site. In addition to site retargeting, there are different types of them, such as SEO, email, contextual, social, engagement and search. Search retargeting is also an important area to be looked into. It is the practice of targeting users with display ads, based on keywords used in search engine.
Avoid Retargeting Everyone: all visitors are not equal. It should be assessed whom to target. Data points should be used to create a picture of site visitors to be retargeted. This technique is called PSR, Programmatic Site Retargeting. Here, the data points should focus at referral data, shipping address, page viewed, etc. It allows marketers to assign a score to the visitors.
Never Ignore View: Through Conversion: It is beyond doubt that marketers depend on clicks, as they are easy to estimate. However, there are a large number of users who never click on the ads, but just click them unintentionally. Small marketers focus at view-through conversion, which tracks users who convert after watching ads, they never clicked on. The marketers should set standard for themselves to give view-through attributions.
All these points when pondered over carefully can help you maximize search retargeting. Retarget the right customer with the right approach and you would definitely improve upon the outcome.
There are myriad of people who believe that SEO is just achieving high ranking on search engine result pages. Apart from high ranking, the SEO activities should be helpful in improving upon CTR and the conversion rate for better results. CTR depends a lot on rich snippets.
There are numerous of articles and SEO updates on achieving high ranking, algorithm updates, best SEO practices, importance of social signals, etc. truly speaking, there are lots of strategies available in today to achieve top ranking, but is this ranking useful if you don’t have much users to click over it. In many cases, companies’ website rank no.1, but the CTR is too low, as reported by Google Adwords keyword tool. It brought to light that SEO’s does not end up with achieving top ranking.
Rich snippet has its value, when it comes to high CTR. For example, “Directory Submission” is one of the services that have improved effectiveness after the new Google algorithm updates. As it is effective, there were a large number of testimonies and reviews, which were displayed on the sales page. After few days, the rich snipped for positive feedback started showing up for the keyword. Thus, there was a huge improvement in CTR and it can be said that rich snippets add more value to the search results. Moreover, this rich snipped was viewed more by people than the result on first position.
The research conducted in this regard showed that 90% of the people who were asked to choose the result for “Directory Submission Services”, chose the one with rich snippet, though they are on first position or not. Though it works, but there is a need to follow the rules. Any unlawful way adopted to create reviews, integrated schema and activating them can put you in a trouble. Your website may be penalized. These days, Google is getting stricter with these rules for implementing schema for reviews. The author of the review should be verified through Google Plus account.
Schema implementation is categorized under on-page SEO and is crucial for the successful SEO in 2013. The SEO experts should take care that there should be proper implementation of schema to mark original reviews and information. It would for sure improve upon the CTR, Click Though Rate, of your website with the breaking competition.
So, now, just does not think that SEO, Search Engine Optimization ends with high ranking. Once the top ranking is achieved, there is a need to work on CTR and then, on conversion rates. It is only then that SEO practices would help you business to growth online. It would enhance online visibility and would improve upon the business scope.