In today’s internet driven era, new methods of social marketing are gaining more popularity, with many financial services businesses embracing it to disseminate their message in a more reliable and cost-effective way manner. With a proliferation of media networks, financial marketers must get in-depth information about these new digital tools and integrate them with already in practice marketing tactics.
EBriks Infotech is here to give some digital marketing tips for financial services. Read on to know some of the latest techniques of digital marketing for financial sector.
In order to withstand fierce competition from private clinics, hospitals have embarked on digital marketing to attract new patients and to retain the current ones. EBriks Infotech has come with some ideas to improve the effectiveness of your hospital digital marketing strategy.
In current scenario, healthcare consumers are more relying on digital channels and platforms for managing their health. Digital marketing has emerged out as a ‘must have’ for hospitals to withstand tough competitions. However, one challenge in healthcare sector, is identifying the digital channels that work in favor of consumers. Do not worry as EBriks Infotech has come up with crucial suggestions to improve the efficiency and effectiveness of hospital digital marketing strategy-
Google + Local is a new tool that is believed to be a lot helpful in getting customers for small businesses. The two major ways to do so is to increase local search visibility and secondly, reviews to turn visitors to customers. The Google+ Local page should be made informative and complete. Customers should be asked to leave reviews on Google + page.
There are different tools available in the market to analyze the current marketing positions. One of these tools that are used to target local customers is Google + Local. It is a small powerful tool for businesses, as it combines customers’ reviews and local search at one place. These businesses can use Google+ local in two major ways to get new customers.
The research shows that one-fifth of Google searches and two-fifth of mobile searches are local searches. In addition to it, a large percent of consumers search online for local businesses. It comes to conclusion that it is very important for small businesses to have local search visibility, which can be improved with the help of Google + local.
When the search is done with local intent, Google includes Google+ Local page in its result pages. This result appears at the top of the first result page, achieving high visibility for local businesses. This feature allows consumers with local intent to get the desired results. This page would only compete with other Google + pages for visibility and not with PPC ads or websites.
There are various factors determining the ranking of Google + local page in Google universal search results s well as in Google+ local search results. This Google + Local page should be made informative and attractive. It should carry complete information about business and positive reviews from customers. Keeping in mind the Google motto of providers users the most relevant and useful result, this Google + Local page should be complete and informative.
If you have take advantage of Google+ Local to enhance local search visibility, positive reviews would be further helpful in opening up boulevards for new business. These reviews would help you turning visitors into customers. For better understanding of it, reviews are scored on 30-point Zagat scale, which helps customers to write your business without actually writing a review.
A visitor sees this Zagat score, when he or she performs search on Google. There is no doubt that a good score would for sure increase the clicks and a bad score would prevent people from clicking on to the link. Thus, one cannot deny the importance of Google+ Local reviews. The businesses can take advantage of it by asking customers to leave their reviews on Google+ Local page. Whatsoever is the review, the response should be positive.
Hence, it can be concluded that Google + Local can be useful to small businesses in various ways. It can be an effective and powerful tool in getting new customers.
“In current scenario, patients are more increasingly using internet to get vital health care information. For this reason, it becomes important that websites of healthcare providers should be user-friendly and informative. Read on to know crucial tips which can help you in framing effective digital marketing strategy.”
Today’s patients have become more tech savvy and digitalized, therefore, they rely more on medical practitioner’s website to get healthcare information. Due to this reason, it becomes important for healthcare providers to make their websites as informative as possible, since these online health care resources ultimately decide the patient’s choice of provider. EBriks Infotech has detailed below some great digital marketing ideas for healthcare sector-
Check credentials – Your healthcare: website will act as the patient’s introduction to the provider and practice, therefore, you should ensure that there is a special section on your website to display information about your speciality, healthcare treatments, training, and certifications. You should ensure that this section can be easily accessible from the homepage of your website. Posting a picture to give a more personalized introduction is a good idea.
Install Google Friend Connect: Installing Google friend connect tool is a good idea. Visitors will be able to join your website, which in turn will help in adding your website to their google profile as one of their “friend” website. They will be able to comment on your website and can quickly share your site among their online friend groups.
Allow open ID on your website wherever you need registration: People have grown tired of having different user name and passwords on their website. Instead of that, they can now use single user name and password that helps them to get onto any website that supports openID. Giving your visitors a chance to engage with you without sharing any personal information (an email address is also counted as personal information) will benefit you in various ways. It will build trust over time and visitors will start trusting, as a result, they will not hesitate in giving more useful information to get useful content or tools from you.
Give accurate information to patients: Most of the patients search for medical related information online before or after visiting doctors. Due to the availability of abundant medical related information on the internet, it’s likely that patients can easily get confused or be misinformed. By using social media into the healthcare marketing mix, healthcare providers can easily disseminate accurate and timely information about diseases, medications, symptoms and more.
Take help of digital marketing company to effectively fix your online reputation: If you are a newbie in the