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Some New and Exciting Google Analytic Features For Marketers

Posted by : Jitendra Singh, December 3rd, 2013

Is the Google analytic help you in taking marketing decisions? Do you know about the latest changes in google analytic? Google has recently shift to secure search but marketers who are using the information to guide their content & marketing, the loss of keyword data has been great.

In the recent times, google has updated analytic with over 10 new features that are useful for business owners who take decisions on the basis of how their audience interacts with their social account and website. Read on to find out what’s new in google analytic and how you can leverage the most of the changes to benefit your business.

New Google analytic reports-

When you will log into the updated google analytic account, you’ll see that there have been a major change as traffic sources and content have been replaced by acquisition and behaviour. This new acquisition section gives you two different views- overview and channel. The overview report helps in knowing which channels are bringing the maximum visitors and which channels are bringing in visitors who can convert into customers or email subscribers. While, the overview report helps in displaying the summary of data, the channel report gives a more detailed view of the visitor acquisition.
The most notable feature of this new acquisition report is that you can easily define the channel groupings, which help you in tracking different sources or media in a more customized and consolidated group. Moreover, if the default channel groupings are not generating the desired results then you can easily change them and add your sources of traffic in different groups.

Analytic ABC Reporting-

One more crucial change in Google Analytic is the introduction of new analytic ABC reporting. With the help of this new report, it is possible to see the information about the acquisition of new visitors, how they are behaving and how they are converting into loyal readers. You can see the analytic ABC in action primarily in the overview report, under the head ‘acquisition’ but can also see in other reports, like location, demographics, etc. It means, now you can see a great variety of conversion data in the summary view of the report. Also, if you are tracking conversions for different goals, you can easily change the conversion goal in the conversion group. It means, it is possible to see the same report conversion data for various goals without putting lot of efforts.

Easy and quick segmentation-

Nowadays, segments in google analytic have become easier for new users to navigate and are therefore, more powerful for advanced marketers. Along with a new user interface, it is now possible to segment your visitors and create segment templates. Either you can create your own new segment or can also import a predefined segment from the google analytic gallery where you can easily find some of the most popular segments created by google analytic team.
New demographic dataset-

Earlier, there was no demographic dataset in google analytic. But now, data collected from doubleclick third party cookies can be found in the new demographic report. You can see the useful information about your audience’s interest, age and gender in few mouse clicks. In this way, you can improve your marketing campaigns in google adwords by creating different ads for specific segment of audience.

In order to see these reports, you’ll be required to activate demographics data by following below steps-

You need to change the tracking code in order to support display advertising

Do a regular updation of your privacy policy in order to comply with the policy requirements for display advertisement

You will required to enable demographic data in the audience reports
Auto event tracking-

The google tag manager updates have made measuring things like click on ads, calls to action with event tracking, easy by introducing the concept of auto-event tracking. It means, you don’t need to worry about javascript or HTML code during your setup. Google Tag manager is a free tool that helps in managing all the tracking codes from one place and you can also edit them.

Useful improved user education-

Along with the interface changes, Google Analytic has also introduced some new and improved educational resources. They have introduced the analytic academy and different digital analytic fundamental course, which gives a viable foundation to marketers and business owners who want to get better understanding of the principles of analytic and improve their web business.

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How To Automate Your SEO Reporting By Directly Exporting your Leads Into Excel? – EBriks Infotech

Posted by : Jitendra Singh, December 2nd, 2013

How To Automate Your SEO Reporting By Directly Exporting your Leads Into Excel?

In case of any SEO professional who prefers to collect email leads from web forms, the most dreaded part comes in the end of the month, when they need to report conversion results to clients- verifying, re-verifying, downloading and exporting them to create the useful month-end report. However, there are ample of reasons to optimize the work flow to the point that it almost reduces your time to half and a project that usually takes hours is now completed into minutes. Let’s find out how to do it.

Ways to scrape leads from Gmail:

There are various ways through which you can scrape leads from gmail. Either you can shell out bucks to get a program like U Bot that will play an imperative role in automating the task without putting much effort. Also, you can get the program like Imacros and can learn how to create right macros that will then scrape from your email box. Whatever way you use, you want a definite solution that can help you in automating the task without putting much effort. There is a program on black hat world that can easily work on windows, therefore, your Mac users will need to install windows in order to use it. Though, the name sounds weird and you may be hesitate in downloading anything from black-hat websites but in fact, comments and reviews do not say anything negative.

How it works?

Make sure you are not violating your host’s terms & conditions-

This program works favourably for other email hosts also. While, trying it make sure you are putting your applicable login details and you should be able to easily scrape email from your host. Before making use of egregious scraping on your email account, you should make sure you are carefully checking your terms of service in order to avoid getting banned from your email service. Many times, email service does not allow scrapping because it can create bandwidth issues, if you are having thousands of email to export. So, make sure that you are in fact keen to do this if you want to put a large load of use on the email services.

How to import scrapped file into excel?

After scrapping all your email as it saves as a text file, now you need to import it into excel so that it shows all tab-delimited items as columns and you can save yourself from manually copying and pasting every single one. In order to do this, you need to open up your file in excel by clicking on file>import. Then it will ask you: what type of file you are interested to import? By default, it will choose the CSV format but you can choose the text file format as our program has saved this to a text file.

Now, you need to click onto the file that you are interested to open and click on “Get Data.” The text import wizard will give you settings to choose from. Choose the “Delimited” option unless it is already checked by default. Then click on Next. At this step, you will see the set of delimiters that your data is having.

Technique to download leads from outlook to excellence

Those who are using outlook, depending on the version, it can be a daunting task to get the data out of the program. Outlook features macros, that allow you to export all your data in a very short span of time in few seconds!

To sum up, by using the above methods, it is possible to curtail the time that you have spent on manually verifying and copying/pasting leads directly from your email box. The entire process will be completely automated and will make your reports impressive.

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Some New and Exciting Google Analytic Features For Marketers – EBriks Infotech

Posted by : Jitendra Singh, November 29th, 2013

Measurement & Tracking-

Is the Google analytic help you in taking marketing decisions? Do you know about the latest changes in Google analytic? Google has recently shift to secure search but marketers who are using the information to guide their content analysis & marketing, the loss of keyword data has been great.

In the recent times, Google has updated analytic with over 10 new features that are useful for business owners who take decisions on the basis of how their audience interacts with their social account and website. Read on to find out what’s new in Google analytic and how you can leverage the most of the changes to benefit your business.

New Google analytic reports-

When you will log into the updated Google analytic account, you’ll see that there have been a major change as traffic source analysis and content have been replaced by acquisition and behavior. This new acquisition section gives you two different views- overview and channel. The overview report helps in knowing which channels are bringing the maximum visitors and which channels are bringing in visitors who can convert into customers or email subscribers. While, the overview report helps in displaying the summary of data, the channel report gives a more detailed view of the visitor acquisition.

The most notable feature of this new acquisition report is that you can easily define the channel groupings, which help you in tracking different sources or media in a more customized and consolidated group. Moreover, if the default channel groupings are not generating the desired results then you can easily change them and add your sources of traffic in different groups.

Analytic ABC Reporting-

One more crucial change in Google Analytic is the introduction of new analytic ABC reporting. With the help of this new report, it is possible to see the information about the acquisition of new visitors, how they are behaving and how they are converting into loyal readers. You can see the analytic ABC in action primarily in the overview report, under the head ‘acquisition’ but can also see in other reports, like location, demographics, etc. It means, now you can see a great variety of conversion data in the summary view of the report. Also, if you are tracking conversions for different goals, you can easily change the conversion goal in the conversion group. It means, it is possible to see the same report conversion data for various goals without putting lot of efforts.

Easy and quick segmentation-

Nowadays, segments in Google analytic have become easier for new users to navigate and are therefore, more powerful for advanced marketers. Along with a new user interface, it is now possible to segment your visitors and create segment templates. Either you can create your own new segment or can also import a predefined segment from the Google analytic gallery where you can easily find some of the most popular segments created by Google analytic team.

New demographic dataset-

Earlier, there was no demographic dataset in Google analytic. But now, data collected from double click third party cookies can be found in the new demographic report. You can see the useful information about your audience’s interest, age and gender in few mouse clicks. In this way, you can improve your marketing campaigns in Google ad-words by creating different ads for specific segment of audience.

In order to see these reports, you’ll be required to activate demographics data by following below steps-

You need to change the tracking code in order to support display advertising.

Do a regular updation of your privacy policy in order to comply with the policy requirements for display advertisement.

You will required to enable demographic data in the audience reports.

Auto event tracking-

The Google tag manager updates have made measuring things like click on ads, calls to action with event tracking, easy by introducing the concept of auto-event tracking. It means, you don’t need to worry about java script or HTML code during your setup. Google Tag manager is a free tool that helps in managing all the tracking codes from one place and you can also edit them.

Useful improved user education-

Along with the interface changes, Google Analytic has also introduced some new and improved educational resources. They have introduced the analytic academy and different digital analytic fundamental course, which gives a viable foundation to marketers and business owners who want to get better understanding of the principles of analytic and improve their web business.

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Website Owners Should be Beware Of SEO Scams! – EBriks Infotech

Posted by : Jitendra Singh, November 27th, 2013

Beware Of SEO Scams!:

Have you ever come across to so-called SEO companies guaranteeing you increase website rankings? Well, you might have because in reality there are hundreds of such people who may not give you expected positive results but can take away your hard earned money without doing too much!

Make sure you have done complete homework about the company you are going to hire forincreasing your website rankings and thoroughly check out some of the points where you need to pay heed. Make sure you don’t hire somebody with unnecessary claims-

We impart free of cost services=

In today’s materialistic world, can you believe if someone will say that they give free of cost services? Sounds unrealistic. There can be special discount or low pricing or one service may be offering free along with other services for which you’ll be charged but the entire service for free is undoubtedly a suspicious offer. One who claims to be doing this, must be doing it to win your trust in order to retrieve your information and there is no other way to do it.

We guarantee top ranking on search engine page=

The truth is no one can guarantee you top ranking on search engine. One can surely work to get high ranking on search engine but surely there’s nothing like the guarantee.

Our expertise will help you in submitting in hundreds of search engines=

This is just an impossible thing and if you will believe in it then it surely means that you are making a fool of you. First, will your target audience ever use 100 search engines? Do you know how many people make use of these search engines? Or in fact, do you know if 100 search engines really exist? The answer is nobody uses more than 2 or 3 search engines and therefore, your site only needs to be submitted at these search engines. You clearly ask the SEO company to make a list of at least 8 search engines to which they claim to submit your website.

Our connections are in Google=

This is an absolute lie. Not every company can ever have ‘connections’ at search engine giant, like google. And even if somebody has, the person at search engine giant, like, google will never indulge into any such fraudulent practice just to increase website rankings.

Our secret SEO formula can help you in getting high rank=

In order to get success in SEO, it is important to put right efforts and work diligently with great focus. And there is no short cut. If somebody is claiming to bring your website on top through its secrete SEO formula then you should never trust on them.

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