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Website Owners Should be Beware Of SEO Scams! – EBriks Infotech

Posted by : Jitendra Singh, November 27th, 2013

Beware Of SEO Scams!:

Have you ever come across to so-called SEO companies guaranteeing you increase website rankings? Well, you might have because in reality there are hundreds of such people who may not give you expected positive results but can take away your hard earned money without doing too much!

Make sure you have done complete homework about the company you are going to hire forincreasing your website rankings and thoroughly check out some of the points where you need to pay heed. Make sure you don’t hire somebody with unnecessary claims-

We impart free of cost services=

In today’s materialistic world, can you believe if someone will say that they give free of cost services? Sounds unrealistic. There can be special discount or low pricing or one service may be offering free along with other services for which you’ll be charged but the entire service for free is undoubtedly a suspicious offer. One who claims to be doing this, must be doing it to win your trust in order to retrieve your information and there is no other way to do it.

We guarantee top ranking on search engine page=

The truth is no one can guarantee you top ranking on search engine. One can surely work to get high ranking on search engine but surely there’s nothing like the guarantee.

Our expertise will help you in submitting in hundreds of search engines=

This is just an impossible thing and if you will believe in it then it surely means that you are making a fool of you. First, will your target audience ever use 100 search engines? Do you know how many people make use of these search engines? Or in fact, do you know if 100 search engines really exist? The answer is nobody uses more than 2 or 3 search engines and therefore, your site only needs to be submitted at these search engines. You clearly ask the SEO company to make a list of at least 8 search engines to which they claim to submit your website.

Our connections are in Google=

This is an absolute lie. Not every company can ever have ‘connections’ at search engine giant, like google. And even if somebody has, the person at search engine giant, like, google will never indulge into any such fraudulent practice just to increase website rankings.

Our secret SEO formula can help you in getting high rank=

In order to get success in SEO, it is important to put right efforts and work diligently with great focus. And there is no short cut. If somebody is claiming to bring your website on top through its secrete SEO formula then you should never trust on them.

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Are You Sure You Are Not Committing These Three SEO Mistakes – EBriks Infotech

Posted by : Jitendra Singh, November 27th, 2013

Are You Sure You Are Not Committing These Three SEO Mistakes:

There is so much information available online about search engine optimization that many times, it becomes difficult to find out what measures should be chosen and what should not. There are various so-called experts selling their tips and guidance that some of them can unfortunately hamper your online website ranking.

While managing your SEO efforts, business owners should know what tactics are effective and what are those that can negatively affect your online website ranking if you will use them. It is crucial that the content on your website should be in sync to your business and customer. Also, restrict yourself from trying any sneaky maneuvers to change Google’s algorithms. Let’s have a look on common SEO practices that could negatively damage your online website rankings-

Mistake No.1= Thinking to buy links-

You may find thousands of websites and services that will persuade you to pay for getting some links to yours. But what about those sites that will be related to your website? Are they reputable? While, google always values links earned from trusted and well-known websites, it can also de-index your site from its search results if it finds that you are spending money to get links. So, never pay for links and never participate in such networks that sell links.

Mistake No. 2= Writing irrelevant content on the website-

While creating content for your website, it is important to write only those information that is relevant to your business and customers. For instance, if you are a bakery shop owner then you should not write about automobile on your website. In google’s eyes, a bakery shop owner site that has automobile information can be confusing. You want your website should be seen as a credible source of information, so, while, creating content for your website, you should keep the needs of your customers in mind.

Mistake No. 3= Spamming-

Never indulge into spamming of any kind. It has been seen that some business owners pay to websites to include a link back to their website. While, the idea behind doing this is to spread links to your website that are relevant to your trade but it can in fact damage your brand value in the online world. The same goes with bad comments on your website. You should not approve all comment on your site but only those that carry the real value to your business. By doing this, you will be able to bring real source of information that can also help in keeping the integrity of your business intact.

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How “Much” Time and Money Should Be Spend on SEO strategy? – EBriks Infotech

Posted by : Jitendra Singh, November 25th, 2013

How “Much” Time and Money Should Be Spend on SEO strategy?

Nearly every business today must have the clear information on how much amount should be spend on search engine optimization (SEO). It is imperative to have a viable online marketing strategy as it helps in improving the website ranking and thus helps in surviving in the web-driven world. The question which arises is, “how much amount should we spend on SEO”? Keep reading on to know all the information that you may be needed to take the right decision, plus some important tips on how SEO agencies work so that you can easily create an important partnership with the online company.

Different SEO payment models-

It is crucial to have a thorough understanding of the payment models which are adopted by SEO agencies. Usually, SEO companies offer below main forms of payment and services.

Monthly payment model-

In this model, clients are needed to pay a certain fee each month in exchange for the agreed-upon wide array of services. It is the most common payment model as it offers high ROI. Usually, SEO agency offers regular analytic reports, link building, press releases, keyword optimization services, etc.

Contract service type model-

Usually, all SEO companies provide contract services. The services that are offered by an SEO agency are often advertised on the website, along with a price.

Project based type model-

Here, pricing is custom-built. For instance, the local bakery shop may ask an SEO agency to help them in their online marketing. The client wants the SEO company to establish its online presence in the market. Here, the SEO agency and the local bakery shop owner will decide on the cost and scope of the SEO plan.

Hourly based model- As the name itself connotes, the SEO agency charges hourly in exchange for receives.

 Red Flags Things:

To protect yourself from unethical practices of SEO agencies, read and heed-

Guarantees= Due to the constant changing algorithms of google, no SEO firm can provide guarantees.

Promise of instant results= True, some SEO tactics can produce instant results by gaming the system. However, be warned that these can hurt you negatively in the long run. Those SEO practices that often give instant results, are completely against the web master guidelines. Google penalizes these techniques, resulting in the lost ranking that can take several months to recover.

Link building services= Link building is crucial to the success of any SEO plan. But there’s a dark side of link building also. Incoming links from distrust or illegal website may actually lower your website ranking. Before hiring an SEO agency, it is important to check that their link building services are ethical and white label. It is also useful to ask them from where they will earn links for your business.

Points to keep in mind:

SEO is a time consuming process. Aggressive campaigns may push your website ranking but the most enduring SEO results only come from the long-term relationship.

SEO is a constant changing world and therefore, your rankings will also change. The search engine ranking will rise and fall with the changing algorithms. You may need to constantly put your efforts in ranking your website high on search engine.

It is always a nice idea to hire a SEO agency to improve website ranking. Even an employee who has a considerable knowledge of SEO will be hard-pressed to impart the level of services and excellence which can be found in the SEO agency. You’ll find it difficult to get the same level of ROI that you would get by hiring the SEO agency.

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A Crucial Guide On Tips To Increase Website Ranking On Google – EBriks Infotech

Posted by : Jitendra Singh, November 22nd, 2013

A Crucial Guide On Tips To Increase Website Ranking On Google:

It goes without saying that web masters know the importance of search engine optimization and how to increase website ranking on Google search engine rankings. Getting a high Google ranking is imperative to the success of a business in this internet driven world. Savvy entrepreneurs clearly understand that search engine optimization is crucial to increase website ranking. So, instead of letting your Google website ranking go down, use below tips to boost your SEO efforts.

Write effective content

You want that your content should reach to the top pages of the search engine and to achieve that it is important to have high quality and authoritative content. The most effective way to make sure that your content will be seen in this way is to create content that is always useful and disposable. Your content should be such that which people would be interested in reading 20 years from now, so that you earn backinks.

Keep an eye on online profiles

Your online reputation says a lot about your company. Take out some time to login to each of your company’s online profile. Is your company’s biography is updated? Is your website’s URL carefully listed somewhere? Though, incoming links earn from these profiles may not weigh too much in Google’s algorithm but it is a nice idea to keep your online accounts always updated.

Take the help of an expert professional

It is always a nice idea to hire a search engine optimization company or specialist to frame a viable strategy to increase website ranking. The Google’s algorithm update has made the SEO process more cumbersome, so it is always good to hire a SEO company who has a knack of understanding. Look for companies or individuals with years of experience and keep a close watch on the performance via reports, etc.

Encourage guest post

Make sure you are creating presence of your company via guest blogging. With the help of guest blogging, you can earn links.

Leverage video marketing

Video has become an inseparable part of digital marketing. Not only video gives your company an impressive personality but it can easily be spread across different social media networks. Create good videos with informative content and distribute it across different platforms.

Frequent updation on your website

The more often you update your website, the more importance you will get in the eyes of Google. When you will regularly publish content in your blog, Google will considered you as a great source of information. With every blog post, you will get a chance to come high on search engine ranking.

Choose right set of keywords

Make sure your headlines are descriptive and you are choosing only those keywords that people would most probably search for.

Take benefit of local business listing

Are you a local business listing? If yes then make sure you have claimed your listing on Google, Bing, Yahoo. When you will list your business, you will witness a huge jump in online traffic of your business.

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