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5 SEO Major Mistakes – EBriks Infotech

Posted by : Jitendra Singh, January 9th, 2013

There are many fallacies in SEO field that mislead people about the ways to rank their site. A few of them are Meta tags, keyword density, site map and social media. People do not try to know the fact behind them. There is a need to spread awareness that just people should spread the right information and use the right approach to help others know about it.

It is beyond doubt that SEO field is full of new and latest tactics to make website successful and enhance its ranking.  There are few fallacies that people generally follow, but they are not helpful. These myths captured the market such that people blindly follow them without putting their brains behind the same.

Lets discuss five of these top SEO fallacies that are commonly followed by people.

1. Meta Descriptions

Many people believe that a good meta description help in gaining ranking on search engine pages. However, it is not true. Meta tags are there to help you click-through rate and not at all helpful in improving the ranking of the website.

2. Keyword Density

There are innumerable people who believe that there should be certain per cent of keyword density in the content written in order to rank high. But, as far as Google is concerned, there is no optimum keyword density. The only limiting metric that needs to be pondered over is readability.

3. Sitemap.xml

Another common myth about SEO tactics floating in market is that a site without sitemap would not be able to rank. Though the fact is, that sitemap has nothing to do with the ranking. Likewise, people say that submission of site map is only way to index the site. However, the sitemap helps in discovering the pages that don’t appear in the navigation menu or don’t have inbound links.

4. Social Media

It is believed that social media is a growing SEO, but it is not true! It is just a channel or a platform for people with same interest to interact among themselves. It is no way similar to PPC or blogging, it is just one of the way outs to SEO campaigns.

5. Penalty

It is commonly heard that  ‘I have been penalized’, when a site’s ranking drops. In fact, SEO practitioner or webmasters take such calls as “reconsideration request”. Juts after a day or two, such complains vanish.

Practitioners should just use the right terms, cite latest information, and support opinion with data and state only facts to build credibility. People should not mislead other into doing thing wrong; they should just share the right information. These myths lead to confusion and later, disappointment. Google is making regular changes to help people get the right information without any inconvenience. It all depends upon how you look at it.


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2013 Small Business SEO Tips – EBriks Infotech

Posted by : Jitendra Singh, January 4th, 2013

SEO is one of the effective marketing techniques that help in enhancing the website ranking. Small companies should take care of few important tips that can be lot helpful in achieving the desired aim. Website content, strong back links, good content marketing, onsite SEO, etc are few of the important tips to be looked into.

There are changes seen in almost every sphere, because of the advanced technologies that are coming up and taking place. SEO, Search Engine Optimization is one of areas that see myriad of changes going through at regular intervals of time. Almost every year, Google and other search engine make changes in their search engine algorithm and thus, SEO experts come up with new tips and trends to adjust accordingly. Last year, Google brought three new updates: Panda, Penguin and EMD that affected the ranking of the sites immensely. These changes in the algorithm were to target sites with low quality content and help users to seek the needed information.

Let’s discuss few of the small business SEO tips that could help sites in getting organic search traffic.

Onsite SEO: The site for SEO should have well optimized title tags, site structure and load speed. These factors help people to surf the website without much hassle and thus, they stay on the site for long, which increases the chances of conversion rate.

Website content and Experience Are Critical: Website content always holds the upper hand, as a lot depend upon the quality of content that engage customers. It would automatically affect the time on site, conversion and SEO.

Use Content Marketing to Earn Back links: Search engine ranking is the result of back links. The companies should use content marketing to earn the back links, as it would bring interested people to the site. Thus, the content again plays a crucial role in engaging customers and pushing them towards the website. Content marketing is an effective way to earn back links and is considered an acceptable SEO.

Know Your Back link Profile: it is very important to know back link profile. A lack of branded anchors is a signal of manipulation. It is important to market the brand through press releases and discussions in forums. Co-citation is also helpful.

Create Buzz through Community Building: Social Media has gained much popularity for marketers to develop brand reputation. It helps in creating community, where people discuss about the brands.  It is the best way to create a link and is the best and natural way of bringing in traffic.

Quality over Quantity: SEO industry is too much dependent on the quality, whether it is content or links. Quality would help in gaining the needed search engine ranking.

Review the SEO Reports: SEO reports should be reviewed periodically to know the changes brought about or the updates in the specific time interval. It would help you know, whether SEO team members are moving in right direction or not.


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2013 Social Media Marketing Strategy For Your Business – EBriks Infotech

Posted by : Jitendra Singh, December 29th, 2012

Social media marketing is the process of gaining website traffic through varied social media websites. By creating a good image of your business in the online space, you can easily increase sales revenue.

Building The Social Media Marketing Strategy For Your Business

Social media marketing has emerged as one of the most viable ways by which an organisation can easily communicate with both current and potential clients. Social media has a strong effect on SEO and your ability to rank high on search engines. Social media reputation as well as inbound links play a crucial role in search engine ranking algorithms. It has been found out that more and more people are increasingly researching on product and services online before making any final sales. Social media has emerged as a viable way to make all information available which will help them in making a decision to purchase.

Insights to help in planning a social media marketing strategy-

  1. Social media marketing demands appropriate content. You will be required to determine the kind of content your customers want from you and how they want to consume it. Once the content is there on the internet, you can use social media to let your customers know how to find it.
  2. If social media marketing is unrelated to your business objectives then it will be sheer wastage of your time and money. You have to choose social media activities on the basis of the contribution which they can made to your business.
  3. You should remember that social media encompasses many networks and platforms. It is not only limited to Facebook and Twitter. Do the thorough research to identify most popular platforms with your target clients.
  4. Be strategic and focussed in your activity and work. Pay all attention towards needs of your target audience. They really don’t bother what you had done in a weekend.
  5. Make a proper evaluation of the costs and benefits of advertising on social media platforms. It is a good idea to run a few tests before investing the substantial part of your budget.
  6. A picture is worth a thousand words. It is a good idea to use powerful visual elements along with your text. A text with a picture enjoys high ranking than text alone.
  7. Never make any attempt to buy followers, fans, or endorsements. Instead of this, you should use real recommendations, testimonials and connections. Be honest about your products/services and never indulge in any unfair practice to increase the number of customers.
  8. Identify your audience, listen to them, and make attempts to meet their requirements. One of the requirements might be to take the conversation offline to seal the deal or resolve any query.
  9. Make social media marketing an inseparable component of every marketing and PR effort.


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SEO Audits Features for the Technical SEO’s – EBriks Infotech

Posted by : Jitendra Singh, December 29th, 2012

SEO audit is one of the important activities that help business to know about the real status of the website. There are various tools that are helpful in carrying out these tasks. One of them is Web Developer Plugin that help audit because of its varied features. View meta tag information, image alt text, image display attribute etc.

Technical SEO audits, the most powerful deliverables, are helpful in making decision about the website link building campaigns, content and other SEO activities. These audits are helpful in uncovering black or grey hat activities for which the site is penalized. The expert SEO professionalscarry out these tasks with the help of needed tools to gather the right intelligence and test the website. A large number of tools, like Xenu, IIS, plugin, etc are lot helpful in analyzing the site.

Web Developer Plugin is one of such tools that meet the web developer plugin for Firefox and Chrome.

Let’s learn few of the helpful features of web developed plugin for the technical SEO.

Turn off JavaScript: At the time of auditing the website, JavaScript should be turned off, as everything that is viewed on the page is not crawl-able. There are various modules on the page that might contain content or links. Turning off the JavaScript would be helpful in analyzing the site better.

View Meta Tag Information: Meta Tags provides information to search engine about the site. It can be useful for all sorts of client. The Web Developer Plugin gives an easy access to check this Meta tag information. A user can click on ‘Information’ and ‘View Meta Tag Information’ and can get the same, including open graph data, meta description, etc. An important point to consider at this stage is that a title tag is not a meta tag and thus, it is not displayed correctly in this window. To view this information, one can either visit source code or other Plugin tools.

View Document Outline (headings): heading structures should be sound enough. These are driven more by CSS and less by content on the page. The outline should reflect a hierarchy of content.

Images, Display Alt Text: An image optimization should contain optimized alt text, the crucial element to check. Using this tool, Web Developer Plugin, image alt text can be viewed in a number of ways. Replacing images with Alt text would also enable you check image alt text.

Images, Display Title Attributes: another important check for image optimization is reviewing title attributes. It consists of few sentences to describe the image on page. Web Developer Plugin is useful in checking the length and the content to make sure that the images are well optimized.

In addition to it, this tool also contain several more features, like view response header, view source, keyboard shortcuts, etc. All these features help an auditor in carrying outhassle-free audit of the website.


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