Online Shopping Consumer Behavior Research – EBriks Infotech
The year 2013 is coming with new trends and techniques to be adopted in online industry for better marketing. These trends are focused to offer best services to consumers and online visitors. There are many companies, like EBriks that offer best-in-class online solutions to businesses to help them increase their traffic and generate more leads.
The internet has opened up boulevards for businesses to spread brand recognition online. In an attempt to do, they need to adopt various marketing techniques that can help them spread their message to the masses. The main aim of online businesses is to increase website traffic as higher is the website traffic; higher would be the chances of generating leads. It would definitely be add on business revenue. Thus, there are different techniques adopted to enhance the number of visitors to the site. The common of all these technique is good ranking in search engine result pages, as it drives in the organic traffic. With the coming of New Year, 2013, the subject matter experts are coming up with different tactics to
Pay-per-click is one of the advertising means that could well target the customers to the site. It can be carried out with the expert knowledge of keyword selection. Search Engine Optimization is another form of online marketing that focuses on not only bringing in traffic and improving ranking but also educating people, using content marketing strategies. The website containing content pages is optimized with the help of various techniques, like keyword selection, link building, meta-tags, etc such that traffic can be drove in through various online sources.
EBriks, the complete online solution provider, has turned up to offer the best-in-class solutions to its customers with different approach of AIDAS (Awareness, Interest, Desire, Action, Satisfaction).the company follows state of art technologies to help its customers augment website traffic. The experienced and well qualified professionals at Ebriks focus on all the on-page and off-page factors that are crucial for the online growth of the industry. After the extensive study of aims and objectives of the business, the company design in a strategy and then work accordingly, sending regular updates to customers and taking approvals constantly to keep him or her aware about the ongoing project.
EBriks assures you of the well optimized quality content, right usage of keywords and proper site structure to help the visitors to the extent possible. The company also looks into recent online trends, like content marketing, social media marketing, image marketing, video marketing, etc that would for sure increase website traffic. These techniques attract customers and keep them engaged such that the business gets the higher return over investment. With the approach to cater to all your online marketing needs, the company assures you of timely delivery of services at cost-effective prices.
Among so many marketing tactics, there is PPC, pay-per-click advertising technique that brings in well targeted traffic, consisting of visitors that want to be buyers. There are few holiday PPC tips that if followed would help you fetch good results even at the time of holidays. Focusing on ROAS, carrying out targeted campaigns and keyword matching with appropriate landing page, etc are much helpful tips.
There are lot of marketing techniques that help a business to spread awareness about the related product or services delivered. PPC, Pay-Per-Click is an advertising technique that brings in well targeted traffic for the business, increasing the chances of increasing return over investment. The technique of PPC becomes much complicated, when there are thousands of products under different categories. The right keyword selection and carefully running of campaign to keep a check on the progress in traffic are crucial from business point of view. It is an effective technique that would bring in visitors that want to be buyers.
This technique should be carefully analysed, as it entirely depends upon the keyword chosen. Here are few of the holidays PPC tips for advertisers to be implemented before the holidays.
Focusing on ROAS or CPAs:
People look at overall ROAS, Return on Advertising Spending. However, they should check the number of campaigns, keyword level and groups ads. It can be done by putting the target CPA at the ad group level. It also makes your optimization and reporting much easier, a ROI at keyword level can easily be calculated. The report created at the end would be helpful in understanding of what is and isn’t performing.
Targeted Campaigns for products with long tail name:
A large number of people send off their PPC traffic to their category pages, because of myriad of keyword to be targeted. It can also be done using different approach of sending long tail keywords directly to pages containing information about products. A person can carry out campaigns from product feed to individual ad groups.
It may be difficult to carry it out in the initial stages, but it becomes easier, once the calculations start in Excel. Cleaning up data feed to make a clean report is also considered useful. Some ad copies containing price of products should be handed over to searchers.
Keyword Matching with Product Landing Pages vs. Category Landing Pages:
The landing page for the visitor should be identified carefully. Though it depends upon site, but still, sending a person to far off targeted page, when he or she is trying to know about products, would not be a beneficial activity. Thus, the landing page conversion rate should always be checked into. The visitor should be sent to the best page for their query.
These tips would be helpful in enhancing the performance of campaigns, especially before the start of holidays.