PPC is one of the effective forms of advertising, where business pay for every click made by a visitor. It is useful in obtaining quality traffic and converting them to customers. Quality traffic and conversion rate analysis are important aspects of PPC management. Furthermore, the results of PPC campaign needs to be evaluated right from start to end.
It is not easy to start business and get customers. There are different ways of spreading message among people and educating them about the products or services offered. One of the effective forms of advertising is PPC, Pay-per-click advertising, meant to draw in potential leads to the business. The business has to pay for these links, every time it is clicked by a visitor. When a person searches for some information, there are special links that occur at the top of search engine result pages. These links, when clicked, are payable by the industry. There are no charges made for the links that appear, but are not clicked.
PPC advertising is useful in numerous ways. It helps you obtain quality traffic, convert visitors to customers, create action that generates revenue, etc. this campaign is completely dependent on keyword selection. It is beyond doubt that entire online advertising depends upon specific keywords and terms. A PPC campaign that is well managed can bring in traffic that would help you in achieving goals.
Quality traffic is more important than quantity. It means that traffic should be well –targeted. It should be those who are looking for what is being advertised, those who want to avail services or buy products, those who could return to your site for information, or should be from the region that you are interested in. It would ultimately, lead to more traffic, consisting of visitors who want to be buyers.
Another important aspect of PPC management is conversion rate analysis that would help you to analyse how many people coming you to site are getting converted into leads. It is beyond doubt that PPC ads bring good traffic and high traffic means higher conversion rate. Thus, this campaign would surely bring good return over investment for the business.
Evaluating the result of PPC Campaigns:
It is important to check which keyword and search terms bring more visitors, which advertising is more effective, what is the right price per click, what is the source of maximum traffic, etc.
Thus, an agency or the department needs to actively manage PPC campaign. The experts should study the actions of visitors. It involves study of the page on which they are landing and the pages where they are clicking around, for how much time are they staying on the website, etc.
Thus, PPC campaign needs to be carried out actively under expert guidance, right from start to end.
There are certain digital trends that are must for the survival of online business. There is a need to actively participate in spreading brand awareness through social media. Mobile marketing is another important area to be pondered over. Video marketing can also be beneficial in various ways.
Digital marketing involves various tools, strategies and techniques that should be adopted for the effective marketing online. There are certain trends that no marketer can afford to ignore, if he or she needs to be successfully known in the coming year, 2013. Let’s throw light on these trends one by one.
Spreading brand awareness through social media marketing:
Social media is one of the growing tools that let business persons directly interact with consumers. Spamming social media sites with repetitive content is not at all going to work, but instead some useful information should be posted that could encourage reader to interact and know more about the products or services. The users’ question should be actively answered to make them feel valued. A social media professional, who could work with different approach, should be hired. He or she should be able to focus on integrating social media throughout organization. At the same time, there should be certain social media strategy designed and implemented for overall success of business.
Unleashing potential through video marketing and YouTube:
There need to be a lot of digital video development. There are a large number of companies who are exploring the potential of common social media websites, like Facebook, Twitter, etc, but every few organization are taking real benefit of video marketing. Video is a storytelling medium that probably offers greater retention and interest to viewers. It is an effective and powerful form of media, where there is yet a lot of potential to be unleashed.
Proper SEO Techniques:
There have been lots of efforts put in by Google to clean up its search engine results. The two recent updates, Panda and Penguin highly affected the low-quality websites. These websites lost traffic as well as ranking. One should check out analytics and the time at which these updates were launched. If they correlate, one needs to audit on-site as well as off-site optimization elements. 2013 is the year for good SEO activities to turn up. Good quality content, meeting end user needs, proper navigation, etc would be given importance in SEO activities.
“Mobile challenge” is finally there on the horizons. There is a need to develop mobile marketing strategy; few of the common ones are mobile-friendly websites, mobile ads and email messaging. The planned approach, considering various factors, like unique content, small screen with adequate images, thumb-friendly navigation, should be carried out.
The adaptation to these changing trend is very crucial for the survival of online business.
Content marketing is the effective marketing tool that spread the message to people with the aim of educating them about the relevant product or service. Though in short term, it should focus on customers’ engagement, but in long term, it would enhance the sale. Social media is one of the content marketing trends that have gained much fame.
Content marketing is an effective form of marketing that involves writing content to attract and engage target audience. It is the method to deliver information about the product or services to people with the motto of converting them to buyers, by developing their interest. The marketing tactics have changed considerably with the coming of web. Furthermore, the new updates brought by Google have fomented people to change their way of doing optimization. Instead of keyword rich pages, they should now focus on the quality of content that could transfer valuable information to the readers.
These updates that turned up in 2012, has changed content marketing trends for the New Year, 2013. Let’s discuss these trends to help marketers in achieving their goals.
Though the goal of content marketing is to retain customers, but at the same time, there is a need to retain customers and build loyalty, acquire new customers and spread brand awareness. In longer term, it would affect the sale while in shorter term; it should involve customers’ engagement, i.e. the strength of social media. Content marketing should have less call for purchase, while more of educating customers.
There are different formats of content marketing tactics that need to be adopted to spread the right message to right audience. Social media is the most effective tool. Mobile applications, print magazines, etc are other forms of spread the message to consumer. Thus, there are multiple formats for consumers to gather purchase related information.
Social media is one of the most effective tools that spread brand awareness to targeted customers. It is because customers get direct means to interact and share their experience. Pinterest, Facebook, Twitter are the means gaining popularity these days. Thus, the professionals need to have knowledge of the changing trends and technologies to help achieve better results. In 2013, the content marketing would focus on both customer retention and acquisition that would have good conversion rate of translating prospects to buyers. Thus, it would connect marketing to sale process.
The research shows that businesses would invest more in this form of marketing such that customers can be educated about the relevant information. It would act as a means for developing their interest that would for sure urge them to buy, when required. the tailor-made content developed by professionals would be the effective means of marketing and spreading message from businesses to consumers. Thus, the content marketing would continue to evolve throughout 2013 and even beyond, driven by social media fuel.
Businesses follow different marketing trends to educate people about the related product or services and encourage them to visit your site and get the needed information. SEO, Search, Engine Optimization is a powerful marketing tool that increases the number of visitors to a site by improving its ranking. Now, there comes the conversion rate that converts the number of visitors to the number of buyers. Higher the conversion rate, better it is for the business. There are lot many factors that come into role in improving the e-commerce conversion rate.
In addition to it, videos posting for the product pages can be beneficial. The videos that display the working of the products can also boost conversion rate. There are several other tips for the promotion of website and increasing the conversion rate. The business owners should contact specialists or subject matter experts to get the best results.
One of the important SEO activities is to check conversion rate. It is the number of visitors converting into the number of customers. There are few of the ways that could be helpful in boosting the conversion rate. Focusing on activities that are found useful by customers, high quality content and easy accessibility of contacting the provider are few of the major ways to improve the eCommerce conversion rate.