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How to Convert Website Visitors into Paid Customer?

Posted by : Jitendra Singh, July 6th, 2013

 

 

If landing page bounce rates causing serious issues, if the unnecessary pay per click solutions are wasting both your time and money, than it is the time to work and optimize your landing page. Landing pages play vital role in e-mail marketing, pay per click, press releases, search engine marketing and in other aspects related to online marketing. Enhancement of your conversion rates strongly depend on the landing page. Let’s have a look on some of the effective ways to effective optimization of your page:

 

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6 Reasons Why Your Google Adwords For Small Businesses Is Not Working?

Posted by : Jitendra Singh, June 25th, 2013

 

 

Small businesses are encountering with many challenges while managing their AdWords campaigns. Such small businesses have limited budget, their website is not optimized and also, many people don’t have clear understanding of Google AdWords. I truly believe that you should do your homework before hiring an external help. Let’s have a look on six biggest mistakes, which I have noticed over and over again in adwords accounts of small businesses owners

The standard match type is ‘Broad Match’, which lets Google to show anything that they find remotely relevant. A keyword like packers services in Broad Match can show your ads against any of the below queries-

  1. packers services
  2. how to avail packers services
  3. packers and movers services
  4. packers services for office
  5. packers services for residential

In order to ensure that you are getting only relevant clicks, you should use Broad Match Modifier instead of Broad Match

 

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Why Does SEO Take Time To Show Results?

Posted by : Jitendra Singh, June 22nd, 2013

 

 

SEO is a time consuming technique that helps business gain online presence. One needs to follow definite strategy and analyze competition for the success of the business. Content marketing, guest posting, social media, etc are few of the techniques that one should ponder over.

SEO, Search Engine Optimization is an online marketing technique that helps business gaining online presence. At one end, where it brings in targeted traffic, while at other end, it builds brand. However, one of the major points to ponder over while dealing with SEO services is patience. The results come up with time. There would be your competitors, who would be ranking high in SERPs and it may take enough time to analyze competition. Every SEO analyst needs time to understand the current ranking and traffic of the website.

There are several competitive analysis tools to evaluate the level of competition in the domain. It can also be judged by SEO traffic value displayed on search pages. Depending upon the needs and demands of the industry, a strategy should be designed to check out if long-term tail keyword should be optimized.

One should also be aware of the sites used by competitors for backlinks. There are few sites that are commonly used by all competitors for rank-boosting backlinks. A well organized database could be helpful in knowing the position of website on basis of different targeted keywords. Likewise, one should also develop link profile to know from where links are coming up. It is important to keep up the records and asses them carefully to get the best results.

The natural links or the high-quality links are crucial for the robust foundation to SEO. In order to get these links,SEO service provider should ensure that proper techniques should be taken care of. The right strategy designed could be helpful in linger run. Techniques, like social media, paid link replacement, guest posting, quality content, link bartering etc should be used in procuring links. Whatsoever method adopted, these link acquisition techniques can take time to produce result. Furthermore, it is important to have proper image optimization, taking care of right usage of different tags and needed descriptions.

Google also trust speed. Links gained quickly could suspect the site for penalty. The fair means adopted are always time consuming. Another important way to get good quality link is sharing of informative articles and reviews. Social media can further be helpful in spreading the awareness and in turn, getting the quality links. Nowadays, social media has turned out to be the recipe for success. Thus, if you SEO agency are taking time to come up with result, it is good for the growth of your business. Above all, we should not forget that slow and steady wins the race.

 

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Still following Old SEO Tricks to Rank Your Website? See What Works After Google Updates

Posted by : Jitendra Singh, June 17th, 2013

 

 

There are many marketers who ponder over old SEO tricks and do not find them useful. SEO professionals should realize the demands of changing market and adopt new practices that could bring out good results. It includes content marketing, social media marketing, guest posting, etc.

Search Engine Optimization is a technique of improving upon the website ranking as well as getting more visitors that ultimately affect business. It may sound easy, but it is volatile market that keeps on changing. Hence, SEO professionals need to be updated about these changing marketing tactics such that they would successfully implement them and could get the best results. Search engine keeps on bringing new updates that affect marketing technique to a great extent. The fair practices, if adopted could be lot helpful in longer run.

Looking into the pace of changing world, relying on old SEO tricks won’t be much helpful. Paid blog network, link spam, spun content, link wheel, forum posting, blog commenting are few of the old tricks that are no longer useful in gaining online presence. Today, there are various other tactics that could do wonders to website traffic. The coming up of Google’s updates, Google Penguin, Google Panda, Google EMD, Exact Match domain, etc have brought much changes in these techniques, as they no more favour low quality link, low quality content and exact match domains.

Let’s ponder over the ways that could be effective in helping site gain good ranking:

Guest Posting: Using this technique, an author can write content on company’s website. High quality content posted on the site can be helpful in getting traffic. Regular guest blogging should be done so that readers could read the posts and the level of trust could grow. One should ensure that only quality content goes on the site, as a part of guest blogging.

Social Media: The new emerging platform that has grown popular is social media. It is a new marketing tool that gives people the edge to interact and discuss about the services or product. Building brand, trust, online reputation can easily be achieved with the help of social media. Post the content that people like to share. It should keep readers interested. The post should be more informative, rather than promotional.

Content Marketing: It is art of teaching your customer, instead of forcing them to sell. This technique has been lot helpful in improving upon the trust and loyalty. It comprises not just writing and sharing content, but instead includes article writing, blogging, video sharing, image sharing, info graphics, etc. one should create attractive content that could start on engagement. Instead of eyeing at advertising, a person should create interesting posts that are more informative.

 

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