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Still following Old SEO Tricks to Rank Your Website? See What Works After Google Updates

Posted by : Jitendra Singh, June 17th, 2013

 

 

There are many marketers who ponder over old SEO tricks and do not find them useful. SEO professionals should realize the demands of changing market and adopt new practices that could bring out good results. It includes content marketing, social media marketing, guest posting, etc.

Search Engine Optimization is a technique of improving upon the website ranking as well as getting more visitors that ultimately affect business. It may sound easy, but it is volatile market that keeps on changing. Hence, SEO professionals need to be updated about these changing marketing tactics such that they would successfully implement them and could get the best results. Search engine keeps on bringing new updates that affect marketing technique to a great extent. The fair practices, if adopted could be lot helpful in longer run.

Looking into the pace of changing world, relying on old SEO tricks won’t be much helpful. Paid blog network, link spam, spun content, link wheel, forum posting, blog commenting are few of the old tricks that are no longer useful in gaining online presence. Today, there are various other tactics that could do wonders to website traffic. The coming up of Google’s updates, Google Penguin, Google Panda, Google EMD, Exact Match domain, etc have brought much changes in these techniques, as they no more favour low quality link, low quality content and exact match domains.

Let’s ponder over the ways that could be effective in helping site gain good ranking:

Guest Posting: Using this technique, an author can write content on company’s website. High quality content posted on the site can be helpful in getting traffic. Regular guest blogging should be done so that readers could read the posts and the level of trust could grow. One should ensure that only quality content goes on the site, as a part of guest blogging.

Social Media: The new emerging platform that has grown popular is social media. It is a new marketing tool that gives people the edge to interact and discuss about the services or product. Building brand, trust, online reputation can easily be achieved with the help of social media. Post the content that people like to share. It should keep readers interested. The post should be more informative, rather than promotional.

Content Marketing: It is art of teaching your customer, instead of forcing them to sell. This technique has been lot helpful in improving upon the trust and loyalty. It comprises not just writing and sharing content, but instead includes article writing, blogging, video sharing, image sharing, info graphics, etc. one should create attractive content that could start on engagement. Instead of eyeing at advertising, a person should create interesting posts that are more informative.

 

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SEO Gone Wrong Internationally You 7 Assumptions May Become Reason of Your Campaign Failure

Posted by : Jitendra Singh, June 11th, 2013

 

 

There are many SEO practices that do not work internationally. Hence, a person develops various assumptions in order to make SEO a success. These assumptions, discussed below can ruin your program immensely.

There are a large number of companies that have either set up in house SEO team or hired agencies to build online presence. SEO, Search Engine Optimization has not only been useful in gaining online visibility, but also helps in getting traffic and ranking, which leads to higher conversion. Many companies get good domestic figure, but not international figures. The research has brought to light 7 main assumptions that can ruin the SEO programs and would not bring in good results internationally.

  1. A thought of doing in-country training or global seminars to make SEO a success. One should keep in mind that it is important to understand SEO not only theoretically, but also practically. There should be understanding between teams and departments and it is more important than training.
  2. A thought of having a resource in each country to get technical fixes implemented. Though additional resource sounds good, but every person added to a team would add training, communication and overhead expenses. One should focus on regional resources that can interact with country specific stakeholders and can get the things done.
  3. A thought of optimizing for the official language in each country. It is difficult to follow it practically, as there are many countries in which there are many dominant or official languages. In such cases, English language is given priority. Thus, instead of focusing at this point, one should stay focused at new updates, target audience, etc.
  4. A thought of adopting different strategies that could be effective domestically and rolling it to additional countries. One should keep in mind that people with different culture and region differ in their search. People differ from each other even on keyword usage. Some search around features, while other on comparison or price.
  5. A thought of optimizing country wise. Though it is an easy way to categorize things, but not the right approach to optimize the site. There are many non-nationals residing in the country. Instead, one should focus on different cultures in a region while localizing content and developing strategies.
  6. A thought of having effective link building strategy domestically. The things that work at home are not likely to work abroad, as every region has it ecosystem. At some places, just good content can bring good results, while at some other places; you need to ask help from regional experts.
  7. A thought of finding keywords with local exact match volume. It works only in some countries, where searches are focused around few selected terms.

SEO in 2013 - EBriks Infotech

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How To Generate Business Demand Through Content Marketing?

Posted by : Jitendra Singh, June 3rd, 2013

 

 

Your content can play a major role in generating demand for your business. If you are wondering how it can contribute then read on the article to know the importance of good content marketing strategy in generating business demand.

How To Generate Business Demand Through Content Marketing?

Content is imperative to create business demands because it helps in driving search, social media and lead generation. In the absence of a great content, it’s difficult to communicate with an audience. Great content behaves like a magnet, which attracts people towards you. The content you create to engage your clients and prospects greatly influence your demand generation in varied ways. Let’s have a close look at how it can lead to business demand generation-

 

Generate leads- If you want to generate leads, your content should be well-written, relevant to consumers and support your business goals. Also, make sure it is promoted effectively to your present clientele base,  prospect customers database and those who are in your targeted demographic area.

It becomes important to include forms on web landing pages that encourage subscribers to register and give contact information in order to get the free content. You should keep the form as short as possible because asking too many questions reduce the number of people seeing your content.

 

Nurturing leads- This all involves how you will keep or nurture your conversation or an ongoing relationship with your prospects. The content you create, plays an important role here by giving you an avenue through which you can keep your dialogue process going with clients. You should optimize content for lead nurturing by keeping your content engaging, highly appealing and easy to grasp.  You should always ensure that your content gives some value to the readers.

Always, remember that you should not force anything on your prospects. If your prospects feel that they are being pressured, they will easily lose interest in you. Make use of attractive emails to generate leads and work earnestly in converting those leads into sales.

 

Scoring leads- In this process, marketing assess and then prioritize the interest of their prospects. As sale leads are generated, they are then identify to know which ones should be passed to the sales department. Leads can be then further segmented on the basis of demographics or behavior. Scoring is done on the basis of varied factors decided by both sales and marketing teams, like, interest level, sales readiness, etc.

To sum up, an effective content marketing strategy can help you in a long way in generating demand for your brand. However, you would be required to create multiple pieces of content that attract and engage with clients & prospects. It’s not a one time process. You should continuously try to furnish good content to your prospects whenever they need it.

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Digital Marketing Strategy for Supermarkets – EBriks Infotech

Posted by : Jitendra Singh, May 31st, 2013

 

 

“A good digital marketing strategy can help your supermarket in expanding its customer base. Read on to know about digital marketing tips for supermarket.”

The days of just having your supermarket advertisement in the Sunday paper are long gone. You may hardly find such people who pick up the newspaper to check out grocery store special discounts. Most people make use of internet to know special coupons/discounts about grocery store. Nowadays, having a robust online stream of communication with your target audience is extremely important. Below are some marketing tips for supermarket that could help your business grow in the digital world.

Create a good website- A good website is an imperative part of your digital marketing. You should ensure that you are creating a solid and up to date website. Also, your website should be having a blog where your grocery store can share its online personality with interested audience. Your website should be having a newsletter sign up form through which you can email specials discounts to your customers. Also, it should be having a video section where employees will talk about different products or even about your grocery store. The main aim of your website should be to build a community of loyal shoppers that do not considered you only like a grocery store but rather like a shopping experience. The entire process will take time and patience but the end result will be useful for you.

Social media marketing- Never doubt on the power of social media as it is here to stay and you may come across to many businesses using a social media strategy in order to sustain in the online world. A viable social media strategy for your supermarket can bring you more nearer to your community and can give your grocery store a medium to communicate, which it never had before.

Search engine optimization (SEO)- Search engine optimization plays crucial role in gaining online visibility. By applying good SEO strategy, you can improve the visibility of your search pages as your website will find place for itself in search engine when anyone conducts search queries. SEO helps in building power and can influence the website ranking. You may come across to many such different areas where you should online list your grocery store to get more exposure. Launching PR is a crucial part of SEO as it helps in gaining strength in your community.

Blogging- Start doing blogging on anything which you want and over the time, you will find that your business has created a personality that your audience is looking for. By creating a strategic approach towards your blog, you will be able to generate a steady flow of inbound traffic to your official website.

Newsletter- A weekly email newsletter can turn out to be much cheaper option than advertising in a newspaper and also it is extremely quick as long as you give people a chance to sign up for it.

 

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