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Is Facebook Local Graph Search Change Search Experience

Posted by : Jitendra Singh, May 27th, 2013

 

 

Facebook Local Search feature is expected to go into giant sleeping, as there are many opportunities to tap into for local businesses. Facebook Local Search needs to take few initiatives to improve upon this area.

There is no doubt that Google wins over by huge figures, when it comes to local search. FourSquare and Yelp also have respectable sized audience, but they face challenges of fragmented small and medium businesses. Yelp brings out product focus with direct local ad sales. There are Yellow pages, but nobody to focus on locale and mobile products.

In this run, Facebook is not counted and thus, is called “sleeping giant” within local. At user end, Facebook is back and forth on places and check-ins. Though nearby feature is branded as ‘local search’, but it’s not in limelight because of User-interface aspect. At one end, where Google is known for best advertising, like advertising at a store, while at other end, Facebook is like advertising a party. Will Facebook be able to bring the needed changes or wake up out of the sleep?

Facebook has an opportunity to handle local searches and there is a positive sign that few weeks back, there were some impressive figures to support local search usage.  The announcement at local Search Association brought to light that around 70 percent of Facebook users are linked to at least on local business page. Above it, it should not be ignored that Facebook has second largest application usage for local search. However, it is still sleeping. What would be the effect, if it pushes hard on local search?

Many experts believe that the improved figures would be a pleasant surprise. Though Facebook is trying to give exposure to Small and medium business, but local search is till underdevelopment. The product updates would have local features for users as well as merchant tool too for pages. It would be easy to fix an appointment for home services, getting coupons and offers for retail, beauty spa and restaurants.

Google Graph would add relevance further. Integrating Facebook with Graph Search, mobile news feed and Local Search would give an opportunity to buyers and sellers to connect. It would be easy both for users and companies to involve in engagement. Business would get local customers and users in turn would get reviews, feedback of various product and services in proximity. Merging of local advertising with user experience would be lot beneficial. This opportunity can be bifurcated in mobiles and can become the part of mobile marketing. Thus, there is a need for Facebook Local Search to wake up from this giant sleep and take the needed initiatives.

Facebook Graph Search - EBriks Infotech

 

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Digital Marketing Plan for Charity Organizations and NGO’s

Posted by : Jitendra Singh, May 24th, 2013

 

 

In recent times, charities have changed their way of raising donations. In the digital marketing era, it is becoming important to incorporate social media into marketing plan to get desired results. Read on to find out some of the different ways through which you can use social media in charitable organisations.

Different Ways TO Use Social Media To Raise Donation:

As a charitable organization, asking for money is a pretty daunting task. In today’s fast paced life, it is really difficult to convince people to stop and listen to you. But now, with the help of digital marketing this gruelling task can be made much easier. Let’s have a look on some basic ways through which you can effectively incorporate social media into your charity’s marketing plan to drive donations-

 

Also, you can choose the most touching post on your facebook page and then featured it as ‘Inspiration story of the week’. Make use of Timeline’s new pinning feature and give more visibility to your message. Since facebook is allowing you to create donate buttons, there’s no reason to ignore it.

 

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Digital Marketing Strategy for Manufacturing Companies and Industry – EBriks Infotech

Posted by : Jitendra Singh, May 22nd, 2013

 

 

Content is a crucial part of a good marketing plan. Read on to find out tips which you should use while creating a content marketing strategy for your manufacturing company.

Content Marketing Tips for Manufacturing Companies

No matter in which industry you are, all online marketers today are valuing content marketing. It’s all the rage, but is your manufacturing company also benefiting from it? Let’s have a look on some crucial tips on how your manufacturing business can make use of the content marketing strategy-

1. Have a clear understanding of your goals- Before publishing any piece of content, you should have a clear understanding of that piece. Your content marketing strategy should be able to meet following goals-

2. Understand what your customer prefers- The marketing plan of any B2B company is different than the marketing plan set forth by B2C companies. Manufacturing companies are needed to gravitate more towards video marketing. Why? Videos can give quick snippets of information and they can also visually explain complicated products or processes. Find out how your customers learn new products/services and then create your content marketing plan in accordance to that.

3. Know available marketing channels- How you will distribute your great content that you have developed? While, you can post them on your website but manufacturers today should use it on YouTube and make use of other social channels such as LinkedIn, Facebook, etc. In order to have best knowledge of what your audience like, you should talk to your customers. Find out which social platforms they frequently visit, how they spend their time on those websites and what kind of information they are searching on social property.

4. Decide how you will going to create content- If you are good in expressing your words then you can himself write the content, otherwise, hiring a team of content specialist is also a good option. ‘Content is king’, therefore, manufacturing companies should start making their content marketing plan today.

 

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ECommerce Business Owners also think about Mobile Shopping as a new sales channels

Posted by : Jitendra Singh, May 13th, 2013

 

 

Nowadays, more and more people are using smart phones to access e-commerce website. Smart phones are playing major role in increasing revenues. Read on to find out how e-commerce owners can use smart-phones in their favour.

Mobile Shopping- A New Sales Channel For E-commerce Owners

In today’s fast paced life, everything has undergone a change. Even the way the world shops has also witnessed a major change. Traditionally, people used to visit local utility/grocery shops but after the advent of internet, shopping has turned for modernity. The use of computer has become popular among people due to the fact that they can buy items even by sitting in the comfort zone of their house. Now, the advancement in technology has made smart phone a popular choice for buying things online.

The popularity of smart-phone is increased due to below reasons-

How e-commerce owners can benefit from smart-phone?

E-commerce owners have the clear understanding of the use of smart phones and therefore, have created user-friendly interface to support it. However, most people still fear carrying out any online transaction. The advantages far outweigh the risks. Lets’ have a look on some of the benefits-

1.Reaching out to wide range of clients- Thanks to the internet, the world has become a global village, as a result, an e-commerce web page can reach out to worldwide clients. By enabling a mobile feature on your e-commerce website, you can give an easy access to smart phone users, which in turn increase the profit.

2. Payment through third party- An e-commerce website usually come along with a feature of third party payment plan like paypal, which in turn gives its owners and clients an easy way to make payments. Due to the use of smart phones in e-commerce, you are no longer required to go from one store to another as you can do shopping at one click of the mouse.

How e-commerce websites can help smart-phones users-

Smart-phone devices are most commonly used by young people to buy things online but elderly people are also using phones for internet access. Some of the benefits it gives to customers are detailed below-

Location Based Mobile Marketing - EBriks Infotech

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