Content marketing is not only developing content and sharing the same. In fact, there is technological knowledge required to spread the right message to the right people at the right time. High-quality content, written from customer point of view can be lot helpful in spreading the right ideas. It is more of pull and less of push.
Content marketing is developing content and sharing it with people to market products or services. It is the key component of successful marketing. It is more a pull and less of push. Content attracts readers and help them develop interest in buying or looking at the product. As a part of SEO, content hold a major role. Apart from writing content for web pages, there are lots of different types of content pages written and optimized to spread awareness of the related topic. It act as brand awareness and is one of the popular marketing strategy.
There are different types of blogs, e-books, podcasts, webinars, articles, etc written, as a part of organization’s content-marketing activities. Sharing these pages using social media has also earned much popularity. One of the remarkable aspects of content marketing is that it reduces the media expenditure. However, content marketing required extensive knowledge and experienced staff with skilled resources in different fields, ranging from mobile application development to video production.
The crucial factor that needs to be pondered over is high-quality content that is considered useful by customers. Search engine continuously come up with new updates that affect websites with low-quality content. Recently, the two new updates, brought by Google, Panda and Penguin, have shown negative effects on the sites that contain thin or low quality content. EMD update further improved the searches for the customers. The only solution to these issues is high quality content that is written, keeping customers in mind. The content written should not only be attractive to readers, but should offer them some informative and useful information. On other hand, social media has also occupied important place by providing the platform to consumers to interact.
Another important aspect of content marketing is that it should be well integrated with advertising such that both of them can express a brand story. They should be interrelated for effective and successful marketing. Content marketing can be carried out, only if marketing department is assisted by cross-department support.
Marketers should keep an eye on the changing marketing trends and technologies. As today, blogs have reduced their significance and Pinterest and video have gained fame. Tomorrow, something else might turn up. Thus, marketers need to be aware about the changes in the technologies and the use of the same at right time to spread the message to the right audience. Right audience and right message would definitely increase the return over investment.
Image marketing is one of the growing marketing techniques that are expected to affect business in the coming year. It is because images have started capturing people’s interest. The research shows that page view increases, when articles and press releases are posted along with the image. The images hold importance even on social media sites.
There are different new marketing trends coming up to advertise products or services such that customers can become aware of specific brand. These new trends have emerged to make it easy for customers to gather information about the product or services. Even search engines, like Google is also reforming its ranking algorithms to do best for the customers. One of these new trends that would affect business in coming year, 2013 is ‘Image Marketing’.
Image marketing is a technique of conveying message to people in form of images. The business logo or the name that is shown in colourful phrase well describe your businesses and should also convey the same message to its viewers. The logo chosen should be a memorable image such that it can easily be recognized by public. Just as online recognition uses keywords to target website, image marketing uses images to increase online visibility for a website.
It holds importance even in content marketing. When the images are posted along with articles, they boost the content’s page view. The research shows that images posted along with the content have higher page view as compared to those without the images. The most important aspect that one should keep in mind is to choose relevant image and use search-optimized captions. One can also add different multimedia elements to press releases to improve the page views.
Even the social media networking sites lay emphasis on high quality photos in content. Pinterest, the major social media site is all about images. With more page views, the site shows the good bonding of using high quality images in web content. Facebook has also started laying emphasis on bigger photos. The changed timeline and huge cover photos are used to draw users’ attention. According to the survey conducted, photos also lead to social engagement. The high percentage of user engagement is to the posts with photos in it.
At the same time, the use of image in local searches grabs users’ attention. Many businesses have started using high quality photos instead of logos to increase their visibility on internet. The Image marketing is also deemed to be helpful in e-commerce, as customers value products with images. Images play more important role as compared to product-specific information, description and reviews. Thus, adding image to the content matter a lot in different fields of marketing. It not only improves the visibility, but also attracts customers and causes engagement, the key marketing factor.
There is no doubt that social media is expanding its wings with fast pace. The reason is simple that it involves direct communication between the provider and the customer. One of the growing elements of social media is twitter, which is occupying a vital place in social media strategies for the growth of online businesses.
There are certain important points that one should have in mind to make twitter really beneficial for the online business.
The above stated points would help you grow your business online, as people would be able to know you as an expert and active player.
Social Media is one of the emerging tools and twitter occupies an important place in helping people know about the business. There are certain points, like interacting with people, understanding followers, helping them, etc that need to be kept in mind for the growth of online business.
The coming year 2013 is a year for consumers, where they would be the key marketers for the business. However, there is a need to spread awareness about the product’s USP so that they could reach to interested buyers. The testimony of satisfied customers should be regularly posted, as customers’ reviews matter a lot. At the same time, the issues of unsatisfied customers should also be resolved to the extent possible.
Online marketing is an important form of marketing tool that is must to enhance brand awareness among online users. Like every year, there have been numerous changes brought about by different search engines that affect the ranking of a website as well as the traffic to it. Looking into the growing online prospects, there are several trends that if adopted, would have positive effects on the business. Let’s study these trends to enhance business prospects.
Focus on consumers. They would market for you:
It is beyond doubt that consumers talk about their experiences with regard to different products and services they avail. Thus, an industry should focus on offering best services to them so that they can share their good experience with others, who would definitely show interest, in turn. In 2013, a business has to effectively communicate with consumers, in order to capture market. Consumers’ reviews matter a lot.
Keep a check on Online Reputation:
Businesses need to actively keep a check on their online reputation. They need to monitor and control their reputation, as bad reputation has negative effect on the revenue of the company. Offering good services and sharing testimony of the satisfied customers and solving issues of unsatisfied customers would be lot beneficial. Online reputation management would be one of the key areas for successful online marketing in year 2013.
Spread Awareness to Help Consumers Buy:
Today, consumers carry out research before they buy a product or avail any service. Thus, it is must to spread online awareness. The USPs of the product or services should be high lightened through content marketing, press releases and various online campaigns so that they could reach to interested buyers. The improved public relation would be lot beneficial in generating revenue for the business. It is must for a business to present itself like a subject matter experts to help consumers in their buying decision.
Come out with some Online Deal:
There are numerous of sites that are offering different deals to customers to entice them buy the product or avail the services. Social media can also be used to announce such deals.
Don’t Ignore Mobile Marketing:
The concept of Smartphone and iPhones have increases mobile search traffic. Thus, the website designed, application developed should be mobile friendly to help people in making their search easy.
The above stated trends would be a lot helpful in helping business grow in the coming year.