Content occupies an important place in every form of marketing. Transferring the information to consumers through writing is believed to be the effective way of communication. Informative content that gains user’s attention is believed to be master key in the field of marketing. It would not only bring in traffic to your website but would also promote your business by spreading awareness about the related products or services.
With the New Year ahead, marketing professionals are coming up with new tactics to be used to meet their objective of educating and retaining customers. Let’s throw light on these tactics that would be a lot beneficial to different industries.
Content is king. There need to be certain tactics and strategies that could be followed to boost the traffic and make the content useful for the readers. At one end, where the content developed should be fresh while at other end, it should act as a leading informational provider. It can only be done, only when a writer works in collaboration with employees to learn about customers’ needs and organization’s objectives.
Google is continuously coming up with new updates to help users to the maximum. These updates in algorithm are made to get rid of low quality websites or repetitive content that is not much useful to users. One such update that focused on eradicating low quality exact match domain is “EMD update”.
Many SEO’s register their domain, exactly with the same keywords that the site is optimizing. It is beyond doubt that these websites would get benefit of the domain name and would always top in the ranking. EMD update is mainly for to eradicate these websites that have same domain name and enjoy easy ranking, but are not much useful.
Such websites receive the targeted organic traffic, but they lack quality content. The articles posted on these sites are generally keyword rich that look great to search engine spider, but they are useless to visitors or readers. These efforts are done by Google to help visitors in searching the quality information and removing the spammy websites.
Google wants its search engine to be natural and free of manipulations. This update has affected the ranking of many websites who used unfair means to gain ranking and traffic. The sites that have brand recognition and high quality content are not much affected, though they have same exact match domain.
The websites that have been affected can be recovered, if certain measures are taken carefully. There is a need to make few changes on the website, if its domain name and keyword optimized are same. Let’s throw light on few steps that could be beneficial in recovering from EMD update.
EMD update along with ‘Panda’ and ‘Penguin’ would bring in relevant and high quality websites on top of Search Engine Result Pages.
Google has brought in new updates to help users to get the useful information. One of the recently launched update is EMD, Exact Match Domain update that target sites that have same domain name as the targeted keywords and low quality content. There are many sites that have been affected with this update. They can be recovered with few careful measures.
The main focus of marketers in the coming year is on customers. The companies are using different means to engage customers so that they actively participate in the process of buying or learning. The changing trends would concentrate on quality content with the motto to personalize information for both big and small industries.
There is progress seen in almost every sphere of life. The way marketers are communicating with buyers is changing. Today, buyers are more active comparatively what they were few years back. They carry out their research, before interacting with a sales representative and thus, are well aware of the related terms such that they are no misunderstandings arising later. Looking into the changed perspective of consumers, different digital marketing technology providers are growing and toiling to unify different marketing wings.
With 2013 in horizon, these agencies or providers are coming up with different digital marketing trends that are expected to impact industries in various ways. The glimpse of this changing trend brings to light the ways the marketers are addressing today’s buyers to effectively engage them. All these trends and tactics are centered on the consumer. The diverse form of data that is available in aggregated form would be moved to the individual and would be made actionable for smaller companies. It is to keep everyone informed about the best practices.
Companies would be investing in different marketing platform that are centered on customer behavior and automation. The marketers hold various events and releases informational and educational material to help businesses’ owners gain information on changing trends and strategies. It is also equally important to educate consumer, who would be playing an active role in the following years. The blogs, micro sites, groups, campaigns, reviews, etc would be gaining importance soon, as these platforms enable customers to interact among themselves and be aware of the pros and cons of the product or services.
Developing quality content has become an important ingredient of this growing success. The relevant content that would not only spread the related awareness but would also educate people with the personalized information is much in demand. Throwing light on customers’ side, they also expect a mobile friendly experience, where they could get the needed information with ease. The accessibility is expected to enhance incredibly.
Marketers are coming up with tactics that would focus on better deliver personalized conversations with buyers. It would keep customers at ease and would deliver them the best needed information. Social media is one of the important channels that would play an active role in all these changing trends, from search to web or to email and other associated channels. Besides it, timely delivery, quality and personalized messages are always the crucial parts of customer-driven processes.
2013 digital marketing trend focuses equally on everyone involved in the industry.
Inbound marketing is one of the practices that are going to be accepted for robust online presence. It focuses more on developing relevant content that educates people about the product or services and involves them in interaction. It consists of practices like search engine optimization, webinars, groups, email marketing, etc.
Marketing is one of the crucial departments for every industry. It helps in spreading the awareness about the product or the services among the masses. With the growth in online arena, digital marketing is also progressing speedily. People are looking for different tips and tactics to improve upon their online growth and get varied benefits. With 2013 on the horizon, industries are looking for different ways to generate web leads and converting them to sales, putting latest technologies in use. There are different companies and agencies busy bringing different innovative strategies and inbound marketing trends for the digital growth of businesses.
Inbound marketing is a technique of bringing in sales from lead, rather than them converting them into questionable targets. It is different from the outbound marketing, as the later contains the cold calls, like print ads, tradeshows, etc and then, warming them up to the point where they could try the product or services. In inbound marketing, the new techniques, like blogging, search engine optimization; webinars, social media, etc are considered such that customers can directly interact among themselves or the provider. This efficient and affordable method directly hits the target market rather than making random outbound contacts and thus, saves upon both time and money. As a result, inbound marketing is successful in driving qualified leads and more traffic.
2013 would surely come out with new horizons with changing advertising metrics. It would focus on quality content that would not only keep the visitor on website engaged but would also educate him or her about the product or service, as per the requirement. The main aim of these changing tactics is to foment customers’ mind to engage in conversation and know about the things in detail, rather than making random contacts. The informative blog, micro sites, social media, etc are few of the practices to boost customer interaction.
Inbound marketing trends would surely help your business grow and bring in new leads, but with patience. Developing groups, communities or other platforms for people to interact would surely be helpful. A good optimized website with high end technological support would surely help you gain fame in online world. The business can take advantage of the technological progression on all fronts, only if customers start interacting, rather than erecting false platform with weak foundation.
So, 2013 is all about developing relevant content that people find valuable. It would definitely help in developing flourishing and lucrative online presence with positive attitude towards search engine optimization, webinars, email campaigns, etc.