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Next Generation Website Architecture to Create SEO Friendly Website

Posted by : Jitendra Singh, May 6th, 2013

 

 

In order to improve upon the online presence in today’s digital world, the site architecture should be looked into such it caters to the future needs. Content, accessibility and social media are three important considerations that could help your get the best next generation site architecture.

The search engine has helped a lot in searching organizations, people and the needed information. Looking into the ease offered, website designers are looking for site architecture that could suit the needs of next generation. The way searchers adopt to search you is one of the hottest topics in this mobile world. Thus, building a site that fulfils current and future media challenges is crucial.

When it comes to architecture, there are three important considerations: traditional architecture like those in real world, including building and skyscrapers, informational architecture that consists of concepts and data and the last, digital realm architecture that include actual design of digital services and experience. Here, we would talk about the digital architecture.

Let’s focus at few of the things to consider before defining next generation site architecture in order to improve upon the mobile presence.

Here, the architecture does not refer to a list of pages or site map, instead the design that includes deep level of sharing and conversation to drive user engagement.

Thus, next generation site structure focuses on social media, content and accessibility. Looking into the expansion of mobile world, the mobile site architecture should also be taken care of. The mobile site should be separated from desktop site. It should have responsive web design and dynamic serving.

Before designing any of these site structures, the keyword visibility should be checked. The keywords should be prioritized. Speed should be checked out.

Switchboard tags on mobile URLs should be encouraged to avoid cloaking issues for different content on different devices. HTTP header should be used with dynamic serving. Googlebot from mobile site should be blocked. Thus, all important parameters should be considered before designing next generation site architecture.

 

 

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Why Does The Feedback Gap Matter a Lot?

Posted by : Jitendra Singh, May 2nd, 2013

It is very important to give a constructive feedback to employees in order to help them perform better. At the same time, employees should also take feedback as learning opportunities to help them grow. Any misunderstanding or lack of communication could lead to feedback gap.

Feedback is an essential form of communication that should be delivered in a proper and effective manner in order to make the organization grow. The feedback should be given after a thorough analysis and at the same time, should be positively accepted at other end. Providing honest feedback is one of the fundamental elements to manage people. Managers who dislike giving feedback generally decreases it effectiveness.

The lack of communication or analysis, poor feedback may lead to Even employees should also accept the same seriously with the aim to improve. Proper feedback on regular basis can help people to make their job better. The research shows that only around half of the employees felt that their managers described their performance. Only few employees felt that managers measured their performance on behalf of standards communicated to them. Very few out of them have courage to speak on their strengths. Very few managers were good in helping them solve a problem, if there is any obstacle in their performance.

Another important conclusion that has been brought to light is that if performance is managed well, employees are likely to commit additional efforts to their work. Such outcomes generally have positive impact on the bottom line. The employees, who put in extra efforts in their work, generally have clear link between their communication and motivation with their line manager. Honest and straight forward feedback is expected to bring in good results.

There are various managerial strategies that managers should adopt in order to close the feedback gap, else they might leave employees demotivated. Mangers should learn about various ways to give feedback in order to encourage employees to perform. A constructive feedback should impart clear message and allow employees to address their strength and weakness. The feedback offered should make employees feel that they can address their issues and they should get the needs support.

Poor feedback can create a vacuum of meaningful exchange, so called, feedback gap. A manager should have concrete guidelines to narrow the feedback such that it can be accepted by an employee. It should be taken as learning opportunity rather a chance to blame each other.

Feedback gap can be caused either due to manger’s lack of experience or employees and managers attitude. Many employees who react defensibly to their negative feedbacks should also improve upon their attitude and take the initiative to reduce the feedback gap.

 

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Category : EBriks InfoTech


What to do if your website been hit by Google Panda Update?

Posted by : Jitendra Singh, April 30th, 2013

 

 

Google Panda is one of the major update that affected the ranking of numerous websites on search result pages. All those who have been penalized should make the needed changes, after a thorough analysis to improve upon the ranking.

Google keeps on launching new updates in order to help searchers to the extent possible. One of the recent updates that hit numerous sites is Google Panda update. It encouraged sites with high quality content, while at the same time, penalized poor quality sites that gained top ranking. These sites were those that have low-value add for users or have copied content, whereas the sites with original and informative content with in-depth reports and thoughtful analysis gained good ranking. In order to save sites from “collateral damage”, Google asked high quality sites that have been negatively affected to let them know it.

In order to define low quality site, Google would have considered various factors, such as low quality or duplicated content, high amount of irrelevant adverts, over optimization, irrelevant page content, high bounce rate, low visit time, low quality inbound links to a site, low click-through-rates, etc.

Panda can said to be an algo change that works like penalty. The results of an algo change can be regained, once the change is made. However, it affects the whole site. Panda updates hit different pages of the site to different extent. Likewise, panda also affected the sites at different keyword level.

Let’s learn what to do, if the site has been hit by Google Panda:

  1. Find the pages and page types that have hit worst on the site.
  2. Identify the difference between those that hit and those that didn’t.
  3. Make changes in the pages that have been hit with caution. A thorough analysis is very much needed.
  4. Categorize pages on the site on different types. For example, low quality page, quality category, forum, articles, etc, before analyzing.
  5. The separate column for relevant factors, like lots of ads, some dupe, little content, drop in Google US organic visit, etc should made.
  6. Improve upon the low quality pages of the site.
  7. If there is any duplicate or copied content, replace it with original quality content.
  8. The pages that contain dupe content should either be removed or blocked from Google with robot.txt file.
  9. The adding of rel-canonical tags on dupe pages can also stop Google from visiting those pages.
  10. The over optimized pages should be edited.
  11. The things that enhance users’ experience should be taken up, as these new updates focuses a lot on user interface.
  12. Content language should be made more accessible.
  13. The images, videos, attractive text, etc should be included from users’ point of view.
  14. The content should be promoted using social media.
  15. Build the brand awareness across the web.

 

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How Online Marketing Drives Offline Success?

Posted by : Jitendra Singh, April 29th, 2013

Social Media offers numerous opportunities to companies to attract new customers and help spread brand awareness. The well planned social strategy can help companies to boost sales and bring profitable growth.

It is beyond doubt that social platforms are increasing in numbers because of the support provided by them to the businesses of all types. It enhances the online exposure with myriad of benefits both for organizations as well for consumers. At one end, where consumers get the platform to interact and engage in conversation and share their reviews, while at other end, organizations can take advantage of people’s reviews for improving upon the services. Thus, social media offers various business opportunities.

These days, social media campaigns are run by different organizations to build brand awareness and improve upon the online presence. The study shows that around 61% of businesses use this platform to win over the customers. People recommend various products and services and even follow up their declared intention to make a purchase.  Though there are few companies, almost insignificant figure to declare that social media campaigns hurt their reputation, but it may be the result of poor strategy adopted. Users’ reviews, interaction and engagement have been found to be much beneficial in driving offline success, as many people gather the needed information and study reviews and feedback before making a purchase, either online or offline.

Many businesses even depend upon localizing their audience, depending upon the nature of business. Google listing, Bing local, etc have helped a lot to such businesses to help them increase their presence over internet. Google search is location specific, which gives companies to tap into the internet market. Bing Maps is also one of the powerful and effective tools that permit visitors to step into business interiors.  Yelp reviews have also been successful in helping customers use social media to spread the message. Taking advantage of the fact that people like to study review first, before buying any product or service, this social platform has been useful in various ways.

It is important that the business should get as many positive reviews as possible. It is equally important to pay heed to negative reviews and even show willingness to act on them to attract customers.

Another major improvement that has been found to offer marketing assistance is bringing discounts and coupons to the Internet. The offerings act as incentives and attract new customers. Many sites have turned up with such offers to educated customers and attract them to make the purchase. Companies can take advantage of attracting customers, using this tactic. Another important method to drive offline sales it posting ads on websites with high traffic.

 

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