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Ecommerce owners also think about Mobile Shopping as a new sales channel

Posted by : Jitendra Singh, April 24th, 2013

 

 

The increasing use of mobile device has made business owners thing about exploring the potential of mobile shopping. The development of mobile applications and websites could offer the needed help and at the same time, could target right prospects.

It is beyond doubt that internet has given people the wide access to information. This easy accessibility to information has made people conscious such that they learn about the pros and cons of every product before buying the same. It has also given business owners a platform to spread the message to potential buyers and let them know about the related info along with discounts and offers, if any. However, it can only be achieved, if a right marketing technique is adopted so that right people could get the right message at right time.

Like entrepreneurs, E-commerce owners are exploring new ways to increase the sales in order to expand their businesses. They look for different sales channels that could help them improve upon the figure and in turn, appreciate the income. One of the new emerging sale channels that are believed to do wonders to e-commerce is mobile shopping. This channel is growing at incredible rate. Smartphones have further offered the needed ease to customers, who can now shop the things around at just few clicks.

Mobile devices are now used not only for buying purpose, but also for comparing and checking the things in stock. Mobile with access to internet gives people the liberty to check out the things at leisure. Looking into the increased use of this means, Google have launched Google local inventory search to help people find nearby stores without any inconvenience. Without any doubt, mobile shopping has a big part to play in future for retail industry and e-commerce owners need to thing about integrating mobile shopping or mobile marketing into the business to generate leads and drive sales. Thus, it is seen as a new sales channel for businesses.

Designing of mobile websites, developing of mobile applications, listing on local search, etc are deemed to be helpful to both businesses and users. There are applications that are almost similar to local inventory search, combined with GPS and stock management to help users search for local stores for particular product. Likewise, there are numerous other applications that help people to know the related details of the product or services and help them decide the best. E-commerce business could spread their wings, taking advantage of the increasing use of mobile devices. The careful research and development of mobile application can give your business a new turn. So, take advantage of mobile shopping to widen the horizons of your business’ sales channels.

Mobile Marketing - EBriks Infotech

 

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Why you should go with Apps?

Posted by : Jitendra Singh, April 22nd, 2013

 

 

Why you should go with Apps?

Applications are new way to enhance the online visibility and spread brand awareness. This means is growing immensely, as it transmit message to potential buyers effectively. The increased uses of mobile devices, easy accessibility, etc are few of the reasons for business owners to go ahead with apps.

The world around you is continuously changing at fast pace. Technology is bringing out new ways to replace the old ones with the objective to carry out tasks efficiently. One such change that has been found useful and gaining much popularity is development of mobile apps that has put everyone on the go. Applications are deemed to make the things moving and keep users engage.

Even business owners can take advantage of these applications to find customers. A customized mobile application can be developed specially for small businesses. These applications are replacing brochures, flyers and swags, as they are losing effectiveness. The reason is simple that marketing techniques used these days target customers and prospects and deliver their message in a convenient way.  Mobile apps is one of these means to effectively transmit message to potential buyers.

Let’s learn the reasons for the growing popularity of apps.

It is beyond doubt that websites, social media pages, blogs, etc convey the message, but the mobile apps deliver much more for your target market. The mobile strategy should be well planned to offer businesses the real value.

  1. Increasing use of mobile device users. The research has brought to light that there are around 6 billion mobile subscriptions worldwide in 2011, there are 1.7 billion mobile phones sold in 2012, with 700 million of them are SmartPhones. The steady rise in the figure shows the increasing number of mobile device users. Thus, apps are the best way to reach to potential customers.
  2. Enormous time spent by customers on apps.  A large amount of time spent by customers on these apps shows that they are more engaged. Thus, business owners can take it as a benefit for brand marketing and lead generation. A right application can act as a funnel to help users convert into customers.
  3. Easy access for users. An apps would help customers and fans to access a new level. Easy access with easy to share feature is believed to be lot helpful in reaching customers in a new way.
  4. Let your business move on. Apps give you business or brand to move on with improved access for users.

In addition to it, staying connected to technology would earn reputation for your business, as it offers exclusivity amid competition. The growth in this sector is expected to be good enough to offer your business the needed support. Instead, we can say that mobile apps are new or upcoming business cards.

 

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How Website Internal Links Matter in Website SEO?

Posted by : Jitendra Singh, April 17th, 2013

Internal linking in the website is one of the most popular SEO strategies to be adopted to gain online presence in the digital world. One should take care of certain points, like avoiding unnecessary links, careful pick of keywords, etc to get the best results.

It cannot be denied that every webmaster needs to think over the ways to get the website optimized to get the perfect SEO results. There are few of the common practices that need to be understood in order to optimize the site properly. One of them is internal link that is not complicated, instead overlooked.

The foremost thing that you need to consider is to give the domain a clear structure. It is very important to have right internal linking, as it helps visitors to find their way around more easily. Moreover, it helps search engine to index your web pages in a better way and thus, improves upon the ranking of the site. The web pages, linked internally, are easily indexed and thus, rank high in search results.

In order to make internal links work for you, the structure of the website should be well defined. The point to consider is to have smallest possible number of links between the homepage and individual pages. It facilitates the distribution of link power throughout the entire domain and thus, improves upon the ranking of the pages. Moreover, it should never be ignored that internal links should be used in the simple form, HTML for the best results.

Secondly, internal links should be kept away from the footer of the website. Though these links can be used in footer, but unnecessary internal links should be avoided. The links here can make crawler doubt your intention.

Thirdly, the keywords should be chosen carefully, keeping SEO guidelines in mind. The rules that apply to simple SEO also apply to internal linking. The use of clumsy keywords should be avoided.

Above all, one should not use unfair means to trick search engine give you a high rank. The internal link should be put with main keyword. The unfair tactics would soon reveal your intentions and penalize you for such measures.

Looking into the importance of internal links in bringing in traffic and helping you gain high rank, one should take the needed precautions while using different SEO tactics. Internal links is one of the strategies that would help you give the edge over the competition. Before you hire SEO experts, be sure that they are aware of the right strategies to implement internal links and could bring out the best results. It would be beneficial to the organization in several ways.

 

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What is GEO Marketing & Why it matters?

Posted by : Jitendra Singh, April 16th, 2013

 

 

What is GEO Marketing & Why it matters?

GEO marketing is a new marketing means that is the association of data and maps. Looking into the increase use of social media and mobile marketing, geo marketing is also emerging speedily to help both customers and businesses.

A variety of new means of marketing are emerging to help customers to the extent possible. GEO Marketing is one such means to market business and its website with the help of social media, mobile searches and web searches. With the help of digital tool, geo marketing takes advantage of the association of data and maps. It is said to be the convergence of mobile marketing, local business listing and social media and thus, known as an effective and powerful marketing method that is helpful for small, medium and big businesses.

In this regard, internet users IP address is connected to GPS data, such as latitude and longitude, mapped with technology to geography around the world. The point to ponder over is that a large number of businesses do not take advantage of these tools, though they have built in software or hardware technology to stay focused. By the time business owners make their mind to adapt to any such tool, the technology has moved to something new. In order to have maximum benefit, businesses need to be early adopted of such tools.

Geo marketing matters a lot, as it keeps you updated about the prospects’ interest. Local businesses could do wonders to their business, after integrating such tools, as these help customers in finding the product or services in proximity.

The importance of such tools could be understood easily, after a careful analysis of the tools used by customers in searching the products or services with respect to the geography.

  1. Web search is the most common of these tools. Here, the map displays with business matching the search criteria. Geo listing, such as local business listing should be updated with marketing information.  These listing also include customer reviews, which no doubt need to be managed. It also includes offers, coupons, discount, photos, and many other components that need to be used strategically.
  2. Mobile marketing is also one of these geo marketing tools that uses mobile apps, mobile websites, SMS, etc as it key components. The increasing use of Smartphone has further give the needed boost to this means of marketing.
  3. Social media marketing, evolving like an explosion, is geographic in targeting ability. The increasing use of Facebook, Google+, Instant Messaging, Twitter, Linkedlns, etc act as social community tools.  The easy access offered with mobile devices has given people a new platform to interact and discuss their reviews and feedback.

The strategic approach to these tools and their respective components can do wonders to the business.

 

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