Inbound marketing is growing day by day in the business world. This online marketing has provided the business opportunities more priority than before. It helps in spreading the word about your business worldwide and increases the visitor’s traffic on your web business. Gone are the days when a businessman has to promote his business through outbound process or traditional marketing. Marketing budget is still required in inbound process to aware the targeted audience with the services you are providing but at very low cost with more effectiveness as compared to traditional marketing budget system.
Why traditional marketing not best as inbound marketing is?
Now a question arises that what is the main work is done in inbound marketing to get better result?
Today all the web surfers use search engines to get the information for their need or requirement. After search we get the best results with leads. How the companies got arranged with first rank to least in the result we searched? Obviously it is not done by the search engines then who do this? This is the main work of inbound marketing experts to rank the business website high in the list of search engine results. Content, keywords analysis, footer codes and all the methods are to be prepared by experts to rank the site in search engines. Inbound marketing not only manage this all but also explore your SEO and electronic mail marketing and realize the customers why they are best then others.
Therefore you are realizing now an inbound marketing is a good way to invest energy and time as compared to your earlier thoughts. This is the reason that mostly the big companies rely on inbound marketing firm to do better tasks for them. It will ensure you that the result will not depressed you along with saving of time, energy and money.
Every business environment in today’s world is lively, whether it is online or offline. Even as there is remarkable competition among business people, there is equivalent amount of choices available for the customers. So, as an owner of an online business you must not only make sure that you gain new potential customers but also maintain all the already existing customers. You need to uphold and maintain your site and upgrade it through website redesign from time to time to meet the above said purpose. This does not mean that you need to redesign your website every single month, but there are certain changes that you need to perform occasionally. No single customer would want to visit a web page that has not been changed for years together.
If you are not going to update and maintain the content or design of your website, there are chances that people who follow your site devotedly might even stop to visit your website and start looking for something else that caters their needs. Although website maintenance services is said to be tremendously significant, there are times wherein they too are underestimated. Indian website redesign and maintenance companies such as Ebriks provide you with better services. There are several features that website maintenance consists of and there are a whole bunch of advantages that you can obtain out of them such as the following.
Adding content to your website is the most important part to note in website maintenance services. You will be able to cater to your customers all the time, if the content of your site is being regularly updated. Also, along with the keywords and new content you will be able to catch the attention of search engine spiders and maintain the search engine rankings of your website.
There are various codes that are incorporated in the website codes out of which meta tags, header tags and title tags are considered to be the most important ones since they are very much necessary for the search engines and your customers to recognize and find the content on a particular page or section. So, you need to change and maintain them frequently.
You might be adding pages and new product links to your website at a constant interval. If some links of your web page or images is broken or stops functioning because of wrong coding, you are certain to lose reputation and business. By getting useful and valuable website maintenance from companies such as Ebriks you can easily take care of this issue.
Whenever you tend to introduce new products or services to your customers, you need to add some new design in your website to make sure that they notice it.
It is highly recommended that you redesign your website once in a year. Notify your customers that you are going to come up with a new design prior to few weeks in advance. This will help to make your audience to believe that you are actually concerned about the look and feel of your website and also wish to provide more such good services or products to them.
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For great success in online business and to know the user’s behavior the website tracking and measurement strategies are must to be applied. These strategies provide you with the best knowledge of what exactly is happening with the website, online marketing and finally the conversion ratio.
There are several ways and few of them are mentioned below:
You can get Google analytics installed in your website which will provide you with the information regarding user-clicks on the site, location of users, leads information etc. The data is provided on daily basis and monthly as well.
You must be sure if different departments in your organization are getting the analytics report periodically which can give them an idea to summarize the points for the improvement the website value and the better online marketing. The data which should be considered for these evaluations should be website usability, leads conversion ration and the campaign associated, return on investment and the ranking in search engines.
The value which can be measured and can be detailed from the website is the conversion target. For more clarification: If you have a E-Commerce website and you got a transaction completed. The net value of the transaction may be considered as the conversion target. Conversion target or goal lets you have an idea what type of campaign is working for the outcomes. You can put more effort on the campaign to increase the revenue. The conversion goal can be financial or non-financial. A user filling a RSS feed, newsletter, contact form is an example of non financial conversion goal.
Specify different timeframes to track the traffic and conversion. You can define the timeframe for say 1 month. Now compare the outputs in different timeframes. This will show you any positive or negative impact of the changes done during these time periods, if any. For example, if you put a discount coupon on the homepage. You can track the traffic and conversion before and after the coupon was put. This will show if the coupon helped or not.
The best example to track the offline marketing activities is to redirect any call-to-action button back to your website homepage. If someone clicks on these call to action buttons, this is called referral traffic. So this must be tracked to know the effect of the offline activities.
In this, the user remains on a standalone page. He is not redirected to the homepage. The standalone pages are created for each campaign.