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How to use Social Networking sites to promote your Website online?

Posted by : Jitendra Singh, May 24th, 2012

Social networking websites play an imperative role in promoting your websites in the online world. By using the different social websites like facebook, myspace, twitter, you can reach out to thousands of people throughout the world.

Do you have your own website, if yes;are you promoting your website through social networking websites?In today’s internet driven world, there is a good chance that you are using the power of web media to promote your website. Any website owner is intended to promote their website online, but those who derive income fromthese websites are more interestedin doing so. Whichever type of website you are having, did you know that you can promote it by using online social networking websites? If you are wondering how you can use the SEO for promoting your website then you are not alone as there are many such people who are ignorant on usage of social websites.

Like search engines, social networking websites also aimed towards bringing the most interesting and relevant content to the top of the website. With the presence of fairly large number of social networking websites, including MySpace,facebook, twitter, etc., there is a good chance that you could not only connect with new people but also find varied internet users that would be more interested in visiting your website.

With the help of social networking websites, visitors can share quality links through public websites, which means if a visitor likes your website then he/she can easily recommend the same in his / her favorite social networking portal.Many social sites, like Facebook and Twitter, allow the user to measure his popularity by the number of friends or followers.

You should remember that once you will create the page for your website in a social network site then you should regularly visit and update it. You should show your visitors that you are interested in disseminating important information to them. Many people make this mistake as they set up accounts on varied social networks but then they allow it to languish. Having a ‘dead’ page is worse than having no page on social websites. The main reason people let their page to die is lack of time. Make sure that you have sufficient time to devote before setting up a business-oriented site. Instead of taking on too many social network sites at once, you should choose just a few.

If you are serious about promoting your business, then you should set up a separate social networking place for posting business-related news. You can also use one social network, say facebook, for socializing purpose and another for doing business networking. The idea behind doing this is to present yourself as the professional who is on social websites for doing some serious promotion of businessand you may find it difficult to do so if you’re old college friends are posting things on your wall about all naughty things which you did during your college days.

It is important to post regularly but you should not do over-posting. If you are using a website that can simultaneously send updates on your different social website account then you might be tempted to send out 8 or 10 posts all at once on all different social networks. However, you should space them out throughout the day so that your followers don’t lose interest in your updates after seeing several posts coming in the row.


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Category : SMO Services

How Rich snippets appear in your website?

Posted by : Jitendra Singh, May 23rd, 2012

Snippet is a description of or an excerpt from the webpage. Snippet consists of the webpage title and URL along with description. Rich snippets were initially created for reviews and peoples profile. Later, rich snippets can also be used with events, products, videos, recipes and business listings. Usually we find rich snippets in the search results shown as light grey or as a star rating, between the hyperlink and the shot description in search results.

A snippet varies every time with the same brand or product. To enhance the user experience, some terms in the snippets are bold as these are the keywords searched by the user. The content of the snippet depends on various factors such as webpage content, Meta description tag, a mix of both content and Meta description, open directory description. A search result actually contains more than a description. A visitor can see a lot of data on the search engine result page.

Rich snippets are useful for webmasters with the structured content. If the information in the snippets increases, it becomes easier for the visitor to decide the usefulness of the webpage. Once you setup your website, ensure that the Meta description is in place. The webpage content should always be relevant to the title. Now observe your website’s snippet in the SERPS. Over period of time, you will learn how to handle the snippets and in turn it provides better data to the visitors.

For the non technical heeded, Rich snippets makes it possible to label the information’s within the source code of that particular website. These website source codes are in Microdata, Microformat or RDFa format. This information represents certain type of data. Even you can verify that whether you have entered the correct code within your site using the Rich snippets testing tool which is offered by Google.

Lots of different kinds of information are included in Microdata. With this Micodata, people can know where your business is located at a glimpse. When you have a highly rated business means, then the information is in Microformats. If you have five star rating on the main page of your search engine results will be eye- catching. You might also use RDFa format to provide information on upcoming events. People do not like to miss the events, so this will add a sense of immediate intuitive awareness to your site.

RDFa format shows that your company is on the cutting edge. Rich snippets set themselves immediately apart from their neighbors in search engine results. More information is there that draws an eye immediately. When it uses Microdata, even if your result is not on top, the viewer might be drawn to it.

Things move fast in this digital world. Anyone who is not using micro formats suddenly looks out dated and less relevant. Using RDFa rich snippets is a very visual way to set yourself apart from your competitors. It shows to your customers that you are up to date on the latest technology.


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Factors to Consider While Choosing SEO Company

Posted by : Jitendra Singh, May 17th, 2012

Choosing the right SEO Company can make a big difference in the amount of traffic which you are getting on your website. It is necessary to judiciously select a SEO company by taking varied factors into consideration.

The concept of web marketing has gained huge popularity in the contemporary world. It is due to this reason that varied businesses are seeking to avail SEO services with an aim to improvise their search engine ranking. While, selecting the SEO Company, one should act cautiously in order to make sure that you have made a right choice. But you are required to devote sufficient time and effort while selecting the best SEO Company. There are varied companies which are offering SEO services but it is not an easy task to find the reliable SEO Company.

The entire process of finding the right SEO company will become easy if you have a substantial knowledge of web marketing as you can decide whether the goals of SEO company are realistic or not. But even if you are not familiar to SEO practices, below is a list with some vital points to watch for when selecting a SEO company:

Do SEO companies promise to guarantee top ranking?- If they do then you have a valid reason to doubt on their competencies as no SEO expert can guarantee a No.1 ranking in Google and it goes with not so competitive words also.

Consult your friends, business partners, etc.- Word of mouth plays a crucial role in knowing the credibility of a company.

Ask in forums- There are various reputed Web master forums, so if you are unable to find somebody who can recommend you a SEO company right away then you should take the help of Web master forums. However, it is not sure that all content on these forum posts will be true; therefore, you should take their view with a grain of salt.

Take the help of internet- If the company is involved in some fraudulent activities then there are chances that you will find lot of information about it on the internet. However, lack of negative publicity does not mean that the particular company is doing well.

Ask for their previous assignments- Feel free to ask your potential SEO Company about different websites which they have optimized and references of their clients. If the shows reluctance in citing details of their former clients because of confidentiality reasons, then this should ring analarming bell about the credibility of the particular company.

Check the page ranking of the company’s website- If the SEO Company can’t optimize their own website to get a page rank over 4 then they are not worth hiring.

Ask the company what keywords/phrases their site ranks for. If they don’t rank well on for their own chosen keywords then they are hardly as professional as they pretend to be.

Do they use automated method of submissions? If yes, stay away from such companies as search engines can ban you for doing automated submissions.

Ask tricky questions- Using tricky questions work like a double-edged sword, especially if you are not the expert in the web marketing. But there are some easy questions which can certainly prove useful to you. For instance, you might ask the company in how many search engines they will automatically submit their website. If they are spammers then they will use all tricks to impress you with big numbers. But in this case, the best reply would be ‘no automatic submission’.

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Build Your Online Brand with Social Media Optimization

Posted by : Jitendra Singh, April 19th, 2012

If you want your website to be the beneficiary of instant exposure and increase inbound links, social media optimization (SMO) can help you in endless ways.

A subset of search engine optimizationsocial media optimization (SMO) is slowly but steadily gaining popularity among business owners and online marketers. Its growing popularity can be attributed to the fact that SMO is extremely useful to create more visibility for a business and its website using sites such as Facebook, Twitter, MySpace, Hubpages, Digg, Squidoo, Blogger, Delicious, etc.

One of the biggest advantages of social media optimization is that an online business can easily drive traffic to its website through RSS feeds, social news, and sharing buttons. Moreover, SMO tools and techniques such as commenting on other blogs, participating in discussion groups, blogging, and status update postings on social networking profiles can be highly useful in generating awareness about an online business. This improved awareness can then be used to create demand for the products and services offered by the business and improve search engine rankings.

If that was not all, social media optimization techniques can be used for encouraging internet users to bookmark site pages and participate in community groups. Furthermore, SMO is also useful to create fresh, appealing, and relevant content that can encourage site visitors to become regular customers and promote the site to family members, friends, colleagues, etc.

In addition to all these advantages, search engines such as Google have already started crawling data from SMO-enriched and supported sites and many sites have already benefited from improved search rankings. Social media optimization can even be used for generating thousands of quality inbound links from a website in a short span of time and helping a business build brand equity in quick time. This affordable yet highly effective marketing strategy is also beneficial for promoting high and quick returns on investments. The best part is that SMO results can easily be measured and quantified.

In short, social media optimization could be the integral part of your online marketing strategy as it is extremely useful to create awareness and recognition for your business and its site. In addition to that, SMO will also help your site become a beneficiary of hundreds and thousands of inbound links from high ranking sites.

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