In Google ranking algorithm, site speed and page loading time has become essential components. These factors also decide the search engine ranks of any website. The page load time of a website should be lesser and the visitor of the website should not get irritated by seeing ‘website loading’. This article provides you some useful tips to increase your site speed.
Increase Site Speed
Before trying out the following tips to improve the website speed, you can test your website homepage and other webpage loading speed, so that you can experience the difference later.
Use Content Delivery Network:
Use Content Delivery Network in order to increase the site speed. Some of the popular CDNs are Amazon Cloudfront and MaxCDN. Primarily, CDN is used reduce the load on the server by offloading static resources like CSS, Java scripts. When MaxCDN is employed along with TotalCache, your site will load very fast.
Sidebar is one of the reasons for slow loading process of your website. Earlier, there were various sidebar widgets which load whenever your site is opened. This makes a sluggish loading speed of your site. If you look your website theme keenly, you will come across various unessential images and sidebar loading every time. You can remove these unwanted sidebar and other stuffs to enhance your site loading speed.
Use caching plugin:
When you use this plugin, you are reducing the server load as well as increasing the site speed. This important plugin caches your pages as html files and accelerates page delivery to your browser. Some of the most preferred cache plugins are WP-Supercache, QuickCache, W3- TotalCache. Use can any one of the above to improve your site speed.
Reduce Social buttons:
The size of java scripts decides the time taken to load a website. If the size of java script is larger, then the time taken to load the site is also more. You may use Sharebar plugin in your website to load various share button option of from different social networking sites. But this plugin adds more load in the java script and eventually the site speed. You can use only limited and popular sharing buttons like Facebook, Twitter, Google Plus.
Ignore extra comment systems:
Usually, comment systems have a great impact on the webpage loading time, since it needs to load huge scripts and more files. You can find some awesome comment systems like Disqus, IntenseDebate, Facebook Comment systems. Though they are the most preferred, but WordPress own comments system takes less time to load because of its lightness. But Facebook comments system can be continued to use because everyone uses Facebook now-a-days and it can be a way to bring traffic to your website.
Gravatars may look attractive and nice when you use in your website. It may also bring more comments to your site. But the Gravatar images will also be loaded along with the comments. This will definitely make a delay in the loading time of your website.
Load less comment:
Your popular webpage might have received 100 comments. But it is not necessary to load all the comments when your site is loaded. You can load only 5 or 10 comments and can paginate the other. When the user wants to red more comments, he/she can click the page number to read more.
Minimize the file size of Images:
When you go for high quality images, then the size of the image will be higher. You can use these images in your site, but it takes more time to load each and every image. So better, you can use few images of lesser size.
Refurbishing search tools for webmasters
Refurbishing the entire crawl tools is what Google has done recently. Issues encountered by GoogleBot while crawling are known as crawl errors.
So the changes are
Website and URL based errors
The crawl errors have been categorized into 2, namelywebsite errors and URL based errors. Website based errors occur over the entire site, unlike being specific to the URL.
Website errors have been classified into:
Errors based on DNS – DNS lookup, DNS domain and DNS errors. (Though these do not exist specifically as explained below)
Connectivity of Server – Network unreachable, no response, connection timed out are the common errors associated with this.
Fetching Robots.txt–This is a Robots.txt file specific error. Googlebot has no way of knowing if that file exists or what sites it blocks and thus terminates the crawling until it’s found, when encountered with this error.
URL errors are based on individual pages.
URL errors have been classified into:
Error in server –5xx errors, such as 503 errors for server maintenance is a typical example
Error Soft404 – These errors return an erroneous value, but they don’t conform to the usual 404 standard. This makes the Googlebot to crawl unnecessary pages which contain no data and thus the efficiency of the crawling reduces greatly. Additionally, appearance of these pages in the search results can hamper smooth user experience.
Access denial error–The URLs returning 401 errors are classified as access denied errors. Often this translates to request for permission rather than actual error. However blocking these sites from being crawled will improve efficiency.
Not found error –URLs returning 404 and 410 belong to this category.
Not being followed error –301 and 302 status codes are part of this usually. This error report lists URLs that can’t be followed because of too many redirects or redirecting loops . ’Not followed’ should not be the tag for 301 as it is being followed properly.
Other errors – Catch-all errors that is inclusive of all 403s
Evolution over time
Trends for the errors over the past 90 days are being showed by Google now. The aggregation of the URLs that Google knows about is listed here, not the crawled pages that Google has accomplished that day. Re-crawling of the same page with no error, removes the URL from the list and also it’s count decremented
Additionally, Google still listing the date the first error in URL was encountered and also the last time the URL was visited.
Fixing the status and Priorities
URL is listing in Sitemap, lots traffic data, and the number of links it has, are the ways by which Google are now listing URLs in priority order. A URL can be marked fixed and removed from the list. But if Google visits the page again and finds errors, it then adds it to the list again.
Fetch as Googlebot feature is recommended by Google to test the fixes. In fact the right side has a button to accomplish this, but the limiting factor is only 500 fetches per account, not per site per se. So this feature should be used judiciously.
There is a feeling that the majority of the updates have been done keeping in mind the small site developers and not the big enterprise-level (agency level) sites which handle large and diverse data. More data is better for these latter levels as they have the systems to parse and crunch data.
It’s a bit sad to see the features that have been worked hard during the initial launch stages of the webmaster tools have been dismantled or reduced in functionality. But then as a frequent user may want user functionality, this is more like a trade- off rather than serious handicap.
It is not going to be much difficult to increase conversion on your website. Only two major principles are required to make money in Ecommerce. They are, getting people to your storefront and make them to but from your storefront. But in most of the cases, conversions in eCommerce is not only about making purchases but also it is going to be registration, e-mail signups, contact forms or anything else that matters. We all know that the aim of making an ecommerce website is to convert a visitor into a potential customer. In this article, let us discuss some of the tactics to double your conversion rate. Before going to see those tactics, let us discuss about the common and known things that could increase conversions.
People usually like to make purchase with a legit and secure website. Therefore, it is necessary that your site should have a trust seal in it. The most preferred trust seals are BBB, TrustE, Verisign, and McAfee. A test has shown that opting these seals is a good investment for online storefronts, though they are high-priced. There is also an added benefit that you will get a backlink from these high authorized sites on registration. This will increase your website ranking in search engine results page.
You can use this Google Website Optimizer for free testing of your website. It is completely free and also it is better to go with free testing tools instead of costly tools. By using this, you can make more money.
When the testimonials come from recognized places, then they are worth of increasing your conversion rate. For example, if your product receive testimonial from celebrities and reputed companies, then it could a great way to increase the sale. Also testimonials from people everyday also boost up the conversion rate.
Usually, when a visitor cannot find his/her answer in FAQs page, then he/she is too lazy to contact the customer service. Therefore, you should regularly update this FAQs page, so that the visitors feel more comfy with your site. Also adding true, reliable information about your company is a good way for conversion rates.
Using the above mentioned step, it is very easy to find out which types of messages are welcomed by the customers. This step is very easy still effective.
Your site should have internal search functions. If so, there is abundant data that can be used to rocket up your conversion rate. If you find large number of searches for items that you carry; then you should make those items more eminent. If there are searches for items that you do not carry, then you should look at offering them.
This is an off-site factor. Still, it has a great influence in increasing the conversion rate of your site.
There are number of methods available to increase your sale and conversion rate. The above mentioned are only few methods which help you to move along with your sales. You can also add your own ideas to do so.
The small changes and tweaks Google does to its search algorithm aren’t conveyed to the global users. This was inspite of Google posting over 1000 official blogs and 400 webmaster’s videos. Hence was born the Search Transparency Blog series.
This blog brings to us the alterations Google introduces in its search module; which is almost 500 per year. The supposed ‘’algorithm changes’’ are sometimes nothing more than a revision of the results and display. For instance, Google made minor changes in the colors and layout of the results in tablets and mobile phones that run on the Android Operating system. This makes sense since we expect faster and clear results on our mobile phones as that on a desktop but are not ready to compromise on the content.
Another interesting tweak is especially designed for the sports fan. Scores and schedules of the major soccer league from the USA and Canada are displayed. Users would be benefitted and would be happier if Google could make this a geographical concept and try to bring in search results that confer to the season and type of sport. But this feature is still being speculated.
The prediction algorithm has been a great boon. Auto complete is flexible enough to accommodate other speculations without losing your original search query as was before.
One major change is that two original queries can have very different search results with changes in only one word. Huffman states,“[This]makes it less likely that these results will rank highly if the original query had a rare word that was dropped in the alternate query.”
Google also decided to prevent ‘parked domains’ from dominating the results. Parked domains are those websites that bear only a large amount of advertisements and not original content. This is certainly a huge hit for developers who neglect their duty to update their websites with novel content.
Good news for bloggers is that Blog Search index has starting focusing on fresh and comprehensive blogs. This is a great opportunity for the new, undiscovered blogs that have quality work to show up in the first few search results. In a similar manner ‘scrapper’ sites, those that post duplicate stuff, are identified based on the signals Google gets. This is optimized in order to eliminate fraudulent sites.
The concept of “top result selection code rewrite” was adapted by top programmers at Google to improvise and reduce redundant results for the same time in the first page. The first result deserves to be processed more than the others in order to end up as the first search result. Certain large companies like Coca Cola have other ancillary sites and social media pages that this modification is an absolute necessity so that the first page is not crowded with only one Company’s pages.
A web developer’s prime concern is to rank well in the SERPs.A legitimate developer following these rules and catering to the multitude of changes made by Google will be able to easily adopt a better SEO technique.