It is always necessary to take a look at your SEO strategies in order to assess carefully and make required changes according to the market. Hence, you must have a continuous effort to acquire success in business. The success of any SEO basically depends on the benchmarks that have been set for it. One must compare the SEO achievements every now and then in order to assess the improvements. In the eve of this New Year, it is necessary to assess the SEO scenario of your business and analyse it by comparing with previous year performances.
1. KPIs and the mission:
First of all, visit again and review the company’s mission and KPIs. You must be aware of the site’s goals and whether you have been able to get it or not. You must on track towards your goals.
2. Use the Google Analysis tool to check the site’s annotations:
Your plans and the site must be always organized and avoid unnecessary notations through emails for taking SEO initiatives. This saves a lot of time.
3. Recheck the link profile mentioned by you:
Go through the text counts that have been able to attract traffic to your website. These are called as anchor text. You must fetch the non-anchor texts and replace them with anchor texts. These are the keywords that describe your website.
4. Review the keywords set for the website:
Tools such as Google webmaster play an important role in helping you to assess the keywords for your site and detect their variations from the website itself. Using such a tool will give an impression about what the Google knows about the website and its content.
5. Review the links in the internal pages:
The same tool, Google webmaster can be used to review the links in the internal pages. This will show you the newly added page links by you. Doing this, you will be able to find out few pages that might be more important than other web pages.
6. Have you used the perfect keywords for the website?
Enter into your website and review it carefully. Check whether you have used the right keywords for your web pages properly. Reviewing the keywords will make you know whether the web pages are properly ranked or not. Check for new contents such as images or texts and compare them with your keywords for better performance of the website. Sometimes the keywords are very similarly given which confuses the search engines. Each and every web page should have different keywords.
7. Validation by W3C
Sometimes, to bring changes to your website, you might have to ask for designers and developers to intervene and make necessary changes. But while doing this you must run a W3C which validates the website codes and retains the same download time for the web pages.
With Google’s recent launch of Search, plus your world the ability to block sites from any search results was removed. Google proclaimed this will return, but is unsure about the timing.
Earlier results included a ‘Block All’ option that made sure none of the pages from the webpage you just blocked showed up in further results. This Block all feature was available to anybody who used Google chrome. But on using this there was heavy criticism that complained about reduction in relevancy of Google’s search results. This option no longer appears.
“We’re still in the process of rolling out Search plus Your World, and we’re also in the process of restoring the block sites feature for users experiencing difficulties.”
It was only a short-term problem but the time required to fix it is allegedly more than anybody expected.
The ‘cached pages’ link of Google was thought to be removed but in actuality it is only moved to the page review and not completely removed from the results. The ability to block sites was available even with Google Panda update.
With Search, Plus Your World addition, there are millions of potential searches for more personal stuff than there has ever been. Hundreds of ad pages can be generated to lure the crowd into clicking it. So it is wise for Google to reconsider its removal of the Block feature that came to existence a year back.
The Block feature is a must because it maintains a little integrity and can alter the search results and make them more personal. By blocking certain sites one can make sure you do not end up with the same unrelated or unwanted sites turning up in your search results. This is better because the block feature allows one to personalize it to their Google chrome. A claim that universal blocking would arrive is not welcome because it is not tailored or is not individualistic enough.
Search and block being absolute concepts are not welcome. Both these need to be refined for a user according to his/her needs and likes. Google will be spending unnecessary time and resource in coming up with an algorithm that caters a universal search or block result. Once the Search, Plus your World feature has established itself, there can be options included to hide or mask personal content from the worldwide web.
Google has not yet fixed a date for the return of the Block feature in the search results but it is anticipated that Search, Plus your World will not overrun the Block feature by taking out all of our personal stuff on the web. People prefer privacy except for communities and social networks they have legitimate access to their photos, posts, profile information and such.
Freshness is a search engine’s mantra. Some results like sports news, movie reviews and other news are very date sensitive. So search engines need to publish these in the top results. Google has altered its algorithm to improve its ‘Freshness’ quotient.
A fresh content is identified by a significant increase in search for that particular topic; the trend it had over time and to some extent reliable sources like Google News. Google scans all the documents for freshness and then filters them in accordance to the query. Certain queries require the most updated version of news whereas others are content with old results.
Search engines identify a content or page as a fresh one when it is obviously never-before-published matter. Likes, Tweets and +1 feedback help in establishing this fresh content. With time this content can soon go from being fresh and interesting to stale.
Google engineers do not consider pages that are old as fresh ones with little bits of alterations. A new update is required in order for Google to recognize it as fresh content. An old page with multiple updates is valued much more than that which has new pictures. New pages addition greatly helps to improve the freshness value of a site. The more the fresh content the better chances it has of turning upfront in the Google results. Fresh content is not only a value addition but an essential link to the search engine. Changing important content in a site can influence the search because the major outlook is changed and the key concept’s gravity is shifted. This can give an edge to your site if the new topic is quite unheard of.
Constant updation and addition of fresh content will naturally lead to trafficking of your site and improve your reputation as a source. The rate of new content addition matters more than one thinks .Once the content becomes stale it is very difficult to improve the status of the website, irrespective of the volume of new content. Readers have to believe that your site will update on a standard time interval, be it a day or week. It will also help build links and social signals that are crucial in online marketing.
Search Engine Optimization (SEO) is necessary for any large concern that hosts multiple pages of websites. With the new version of Google’s algorithm that checks for latest fresh content, SEO of WebPages for such large companies is a challenge.
SEO techniques normally employed by the companies are classic approaches like keyword altering and link building. But other approaches like monitoring the Trend and having the content shared in Social Media are gaining importance. Consistently producing new content is of paramount importance because what was news an hour ago can be turned into trash by the social media, if not properly monitored.
A blog that reached out to the tech-savvy and the geeks asked this question of what new ideas would Google require in 2012 .Some of the suggestions were extremely interesting like the following.
A chrome extension that acts like a clip to keep track of your browsing history when it jumps major topics. It is so commonplace to start searching for one thing and end up an hour later on a completely different and alienated topic that you don’t know how you landed in the first place. This extension would help keep track of such major digressions in your search and help you get back on track when needed. It might effectively replace bookmarks.
Since there is practically nothing that Google cannot provide, it may be inconvenient when you type in a sentence and the results for meaningless words come up. Google has to learn to incorporate a search that will search for a comprehensive sentence or a phrase that makes sense and not random words. It could be the end of having to use a ‘+’ sign after every word.
A time-specific search like ‘search by newest’ or ‘search by date’ will be well appreciated. When such features have already been fabricated into most websites, Google just keeps turning up older results that one does not require.
Frequent website recurrence can be adopted. If I am interested in a particular website for information I naturally seek it the next time. But Google can mix it up with a mushroom cloud of related websites carrying only useless material. So the ‘memory’ of Google to try and get me on the same site is needed.
Sometimes deep searches like text within a picture or video can be troublesome and time consuming. If Google can device an algorithm to compensate this little feature it would be extremely helpful. It will save lots of time and live streaming videos from the beginning won’t be necessary. One could just skip ahead to the part one wants.
Google standard search layout can be changed for better viewing, like in images for instance, the images that are best suited for the search can be larger so that I don’t have to hover over it to get a clearer view. Also instead of a vertical scroll maybe a horizontal scroll would be better for images.
Removing junk websites and those WebPages that no longer exist can be as important as adding new ones. The non-existent WebPages are no longer used and are clearly occupying space. Even though this is a trivial issue, it can eventually add to the ease of use.
Google offers innumerable services that include Google Docs, Maps, Earth, Mail, Images, Videos, Shopping, News, Calendar, Scholar, Groups, and Reader and so on. Normally this is a random list. If this list can be customizable so that one does not have to go through 3 steps to reach a particular application it would be helpful.