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How Do the Sales Representatives Generate Leads to the Target Businesses?

Posted by : Jitendra Singh, December 26th, 2011

It is at first very important to understand what a lead generation system is before understanding how a sales representative generate leads to the targeted businesses.

Lead Generation System

An excellent system of lead generation system must possess the following features/characteristics

  1. Generate names, mail addresses, and the addresses of the people who react and are involved in knowing a lot about the specific service or product.
  2. The people who react give you the authorization to get in touch with them and give the best sales appearance about the specific service or product.
  3. Create a positive rapport of trust

Targeting the Best Buyers:
When looking at a financial statement which demonstrates the income produced from all of your clients, you will find that the rule which is the “80/20 Rule” is functioning inside your business. This means, just about twenty percent of your customers are providing you eighty percent of the business and the profitability. Hence they must be your Best Buyers or the Dream Clients.

What is the meaning of this and how does it help you? It simply means that you must target and focus on these clients (best buyers) first, since this will be the simplest method for the growth of your business and the profitability. Hence it is advised to spend some time first just in terms of minutes to create a profile of your best buyer or the dream client.

How the sales representatives generate their leads for their businesses?

Discovery of adaptable online marketing directs work in a variety of methods based upon the products that are offered 1) Life span and 2) The Price point. Depending on these given factors, the lead generation efforts occur in the different directions. The main areas of success in SEO lead generation are:

  1. Contact form marketing
  2. Present customer relationship referrals
  3. Newsletter marketing
  4. Search Engine Optimization
  5. Cross market marketing

A note about the purchased leads:
Purchasing of the SEO leads is yet a comparatively unsafe area of the lead generation of SEO. There are a few companies that are seen with abundant successful leads acquired from. Note down that these companies’ methods are inclined to be alike as the direct marketing which is discussed in the first part of the segment.

Hence a solid portfolio and a broad set of ranking keywords on the website of the provider’s site turns whatever thing into an opportunity of lead generation opportunity.


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How to increase traffic to the web sites?

Posted by : Jitendra Singh, December 23rd, 2011

Here are top five ways to increase the traffic to the blogs or web sites you own.

Optimizing the existing web site

If the web site is by now up and is been running and there is no traffic, one among the probable reasons may be improper optimization. For getting a good ranking in the search engine ranking, the web pages should focus upon the target keywords, and the keywords must be placed deliberately in the appropriate tags (description, title and keywords). Careful and appropriate placement of the phrases and key words is the actual phenomenon of Optimization

Add additional content to the webpage

This method is a very effective one which most website owners ignore. Most of the people do not comprehend that every inner page of any website works like that of a mini-website and through those door ways, it is possible to reach the sites that will be located in the search engines and through which the surfers shall enter. Thus increasing the number of pages with optimized content shall increase traffic.

Increasing the quantity of the inbound links to the site or quality back links to your site

If the other website place back links to your site, there are chances of increasing the traffic of your site. This can either be direct increase or indirect increase. A direct boost shall be given as surfers who spot these links shall click through and visit your web site. The indirect traffic boost is provided by the popularity of the link is that the website shall get a superior ranking in the search that calculate popularity of the link as an indicator of the website’s value.

Offline Advertising a must

Most of the people still sit offline and spend their time. A print advertisement, TV ad, in the stationary or the brochures with your URL shall help be advantageous. But make sure it is visible to most of the surfers/people. Always a simple and easily understandable URL is advantageous.

Try out the Pay Per Click Ads

SEO, content creation, publishing and reciprocal linking all take some time to bring traffic to the web site. If the major segments of your web site are prepared for unrestricted viewing and want to see how well it can do, then purchase some traffic. Most popular and most likely the most effectual pay per click ad program is the Google’s Adwords. It just takes some time to set up but immediate traffic can be obtained. Make sure there is good content as traffic must keep flowing and should recover the cost of advertising as soon as possible.

Traffic increase to any web site or blog page is an essential requirement and expectation of all the web site owners and thus it is very obvious that only proper optimization of content, good advertisement and excellent content can deliver traffic.


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Html Link behind Flash Content

Posted by : Jitendra Singh, December 20th, 2011

Adding a HTML link behind a flash content is always a debate for knowing whether a SEO is good or bad. Here are some steps to add such a HTML link behind the flash content and identify whether it supports to the quality of the Search Engine Optimization.

Procedure to insert a HTML link behind the flash content

Sometimes while integrating the Flash movie or content in the pages of HTML some problems like layout issues like the dropdown menu appearance in your HTML underneath the Flash content or movie may occur. This always is annoying.

This occurs all the time as the default browsers position the embedded content on the upper most layers of the flash content. A lot of flash content which are present online give the surfers this annoyance.

A quick repair to the problem mentioned above shall be the addition of the “wmode” and to set the values as “transparent” on the embed tag. (P.S: The “wmode” tag may not be supporting in some of the web browsers)

Nevertheless, in case of the background color of the Flash movie when not same as that of the color of the HTML page? (May not be a good example, but just for the sake of argument)

This is where the insertion of the “Flash behind HTML” system may come in practical.

To attain this, it is necessary to make use of the layering system in the HTML pages, and an additional probable value for “wmode” tag that is “opaque” shall be made use of.

The layering process in the CSS has very much the similar concepts like that of the layering process in Flash contents. To do the layering using CSS, it is essential to make use of a unique feature known as the z-index. The smaller the value of the z-index, lower is the position they occupy in the stack. So the details that are fed in layer 2 (or in the z-index: 2) will obstruct those which are fed in the layer 1 (or otherwise z-index: 1).

Usage of negative z-index is never advised as it will not show up on the Mozilla browser. If there are about 2 objects having the same layers, the one which comes second will be on the top of the other one which comes first.

Flash content Versus Good SEO

Always any web page which has a flash content is of bad reputation and thus to overcome this factor, there are certain requirements of Flash for successful usage.

It is best advised to chop the flash content into separate entities which have to be installed in every page.

Programming the accessibility of Flash does not fall under spamming till the substitute content precisely reflects the movie. In fact, the substitute content is obligatory if it is necessary for building an accessible web site.


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Current SEO trends to increase page ranking and also traffic to your website

Posted by : Jitendra Singh, December 17th, 2011

With the internet marketing ruling the market, it is so obvious that the business owners will deluge the internet facility with their own websites in an effort to increase utmost profits and visibility. Though, given the flood of websites, making sure that your site increases the maximum traffic can be fairly an intimidating task, if not of course, you go through by the rules and your website must be search engine optimized.

Similar to any tools of marketing, SEO is also continually altering so that it becomes accustomed to newer and contemporary environments. Consequently, if you actually desire utmost visibility for your site, it is significant to be conscious of the most modern techniques and trends in the field of Search Engine Optimization.


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