f you will spend few hours on any SEO blog, you’ll come to know about how to review a website, detect SEO and proposing solution. But sadly, proposing solutions alone doesn’t give you any result. Your clients will be able to implement your recommendations only if you write clear and concrete action plans that help in prioritizing steps on the basis of expected cost and benefit. There are various factors that become part of SEO plan. Let’s delve deep into these factors-
Apart from covering what the problem is, it is equally important to include how to tackle it. For instance, your SEO report might look like this: “We have crawled your website and found that there are broken links that are also producing 404 errors and page rank is also witnessing a downfall. If you will thoroughly check your internal links and remove all broken links, you will be able to maintain your page rank, which would lend a good experience to visitors.” Though, the SEO report has covered what the real problem is but it misses the imperative part ‘how’. Imagine, if your report is read by a web developer. Do you want him to click all the website links on your site in order to detect 404 errors? Of course, as an SEO expert your answer would be no as there are so many tools that can easily be used to find 404 errors so there is no need to find errors manually. But sadly, the web designer might not know about. Now consider how much useful this report would be: “We have crawled your website and found that there are broken links that are also producing 404 errors and page rank is also witnessing a downfall. If you will thoroughly check your internal links and remove all broken links, you will be able to maintain your page rank, which would lend a good experience to visitors. We have systematically compiled the list of all broken links along with the anchor text and location. We suggest you to carefully review these links and either remove these links or find the correct live page to direct your visitors to.” By explaining the last step, you’re allowing the manager to pass your report to even an intern who can easily correct the problem without putting much effort. Even it means, putting extra time devotion, it can curtail the occurrence of mistakes.
Though, it is highly crucial but sadly, it is rarely covered. To achieve targeted results, it is important to systematically prioritize your SEO activities. In order to get the desired results, it is useful to take care of below issues
It is crucial to prioritize your SEO activities in order to accomplish your objectives. It is advised to properly divide your SEO work in your team and collectively works towards the single objective.
This time, we will unveil some of the predictions for 2014, which might prove to be helpful for all the webmasters. Let’s delve deep into some of our predictions-
Google Analytic is acknowledged as one of the most viable and powerful tools for monitoring and analyzing traffic on the website. Google Analytic is a service offered by Google that helps in generating detailed statistics about a website’s traffic and also measures conversions & sales. It is the widely used website statistics service and is greatly helpful in tracking visitors from all referrers, including social networks, direct visits & referring sites, search engines. It also displays email marketing, pay per click and digital collateral, like links with PDF document. With the help of Google analytic, you can get an enormous amount of information about who is visiting your website, what they are searching for and how they are reaching to your website. Any business who is keen on reinforcing their position in the online world should definitely use Google Analytic.
We all spend considerable amount of time and money in order to persuade people to look at our website but many webmasters fail to devote time to track the success of these efforts. With the help of Google analytic tool, it is not only possible to see how many people are visiting your website but also from where they are coming from. For instance, you may be sharing same time on both face book and twitter but it is possible that one of the two is generating more traffic. So, with the help of Google analytic tool it is possible to know which social tool is producing more results. With this tool, you will be able to know how much traffic is coming from the them.
The year is coming to an end and it gives you a great time to check that whether your website needs an SEO cleanser or not. Let’s have a look on crucial things which need to be done in order to improve quality-
In both google web master tools and bing web master tools, you can see diagnostic reports listing errors on the website. Both the search engines will alert you about technical issues which they have monitored, which will also diminish visibility. Here, you should note that search engine bot is not smarter than you and you should do everything in your power in order to clean up all crawl and HTML errors and be sure to fix any content issue, like duplicate content, etc.
You should check that whether your content management system is up to date or not? Are you making use of structured data and current search engine tags? You should update your content management system (CMS) and plug-in. Make sure to carefully review each of your update in order to know whether it works in accordance to SEO functionality or not and figure out whether or not you are required to give additional information or not.
If the plug-in is not updated from the last six months then you should visit CMS listing or webpage in order to see if it is still under the development. It has been seen that plug-in authors tend to be less attentive than CMS publishers, therefore, it is crucial to keep a close watch on them. If you have found that plug ins discontinue or appear abandoned then it is advised to find an alternative.
If your website is using CMS templates then it is worthwhile to make sure that they are utilizing the newest SEO features which your CMS is offering.You should make sure that some mark-up has been done at the content level.
Do your web pages are linking to the important social media profiles? Are these links prominent? An active social media customer would be more inclined towards sharing, linking, sharing and tweeting your content, which in turn can lead to traditional off-site. It is always good to add crucial social media links where appropriate, like google+, facebook, youtube, pinterest, etc. You should link prominently on those webpages where your visitors will likely to see, like at the top of the page or sidebar. Make use of familiar icons in order to keep the page space concise and favourable.
There is a concrete reason of why content marketing is becoming popular. Search engines always prefer to use high quality content that can satisfy all queries. Also, many of your business pages which you want to rank are not also link worthy. If you will regularly publish a link worthy content then it will help in growing your brand awareness, links and site traffic. In order to write an effective content copy, you should write less about your products/services and should give more emphasis on what your customers want to achieve. You should pave more focus on creating brand value and spreading awareness.
It has been seen that link building efforts are considered as one of the viable factors affecting the search engine rankings. One of the crucial ways to get links on social media and blogs is to create a link posse. Here, you should note that link posse is a group of content creators that help in getting genuine opportunities and also play a crucial role in linking to each other’s content. In order to organize a link posses, you should begin with natural relationships. When you talk about cross linking, it is advised to ignore blatant reciprocal linking. You should not link to each other’s home page and don’t link to every blog post which is created by your family members.
You should check that whether your goals and tracking set up are properly working or not.
Check domain registration- You should check your domain registration. It is good to renew your domain before it gets expired.