In today’s changing scenario, the world of digital marketing has witnessed a significant transformation. Now, instead of looking at keywords, it is important to focus on queries. It means, it is crucial to now focus on what the user is searching for rather than specifically defining all the ways they can phrase it.
As your focus has now changed, therefore, stop using the term ‘keyword’ as much as you can. It means, talking differently, reporting differently and changing the conversations with the client about the objectives.
You may be asked to give a keyword research report or a keyword ranking report. You may have provided it in the past also and therefore, it’s obvious for your clients to expect a certain kind of report or data. However, as the time is changing over the past few years, it is now important to modify what we report to in order to meet our business goal.
It is crucial to define your objective before you start doing the job in the best possible way. Here, your objectives could be:
The goals should be set by the company collectively and not just by you. Your objectives are based on this. It is crucial that your goals should be easily measurable and impact the company’s goals. Knowing your company’s objectives help changing the conversation.
The time has come to start the hard conversations. You should report about your goals and what actions you will be taking to accomplish them. At one point of time, your client may ask you to give a keyword or ranking report. When they ask, you should ask them what they want to attain with that information. It will give you more idea about what they are looking for and how best to give that information to them.
If they are saying that keyword is the most crucial factor for you to report on then you should ask them the reason. It may be because it is the way to tell whetheryour website is ranking for a term or whether your SEO plan is working or not.
The keyword is merely the initiator of the entire process. You optimize the page to its best and you’ve created the best page for a specific need or topic. You may find various variations of keywords for any one topic, and therefore, your emphasis should be laid down on the page and topic and not on hundreds of keywords. You should focus on content and make every attempt to strengthen the page.
You might be thinking that if you stop focussing on keywords how you may come to know what content should be developed to get ranking? That entirely depends on the user. If you want to know what content should be written in order to rank for terms, then you should ask the people who are searching for that topic and what they write about. This changes will help in doing research in a much better way.
In today’s topsy turvy life, it isn’t easy being a leader in the economy. The massive changes in technology and the way customers are adapting to it has completely transited the business. Now, the barriers between online and offline businesses have blurred. Moreover, capital alone is no more remain a decisive in deciding success. Google’s various offerings produce a huge opportunity for both b2b and b2c customers alike. Even small companies and stores are dependent on the google because customers flock there. Hiring an expert SEO consultant is no longer remains an optional thing because it is now become mandatory. Hiring an expert consultant can be the most valuable investment for your business.
Let’s find out which mistakes should be avoided by SEO leader bring more traffic, attract more leads, which will finally culminate into sales.
Being stuck in the past technique- You may agree that the digital ecosystem is continuously changing. If you are doing the same thing which you’ve done in last year also, you’re missing the big business benefits which you can claim through effective SEO.
For leaders, the challenge arises when they need to decide where to stop. As a leader, you have a complete view of the entire business. You completely understand how different components come and weave together. It is crucial to orchestrating them so that they perform in sync.
Many SEO leaders commit the mistake of underestimating the importance of SEO, thinking it is only required to rank sites higher on search engines. But in reality, it is much more than that. Also, SEO is never a cost as it is an investment.
In case of any SEO professional who prefers to collect email leads from web forms, the most dreaded part comes in the end of the month, when they need to report conversion results to clients- verifying, re-verifying, downloading and exporting them to create the useful month-end report. However, there are ample of reasons to optimize the work flow to the point that it almost reduces your time to half and a project that usually takes hours is now completed into minutes. Let’s find out how to do it.
There are various ways through which you can scrape leads from gmail. Either you can shell out bucks to get a program like U Bot that will play an imperative role in automating the task without putting much effort. Also, you can get the program like Imacros and can learn how to create right macros that will then scrape from your email box. Whatever way you use, you want a definite solution that can help you in automating the task without putting much effort. There is a program on black hat world that can easily work on windows, therefore, your Mac users will need to install windows in order to use it. Though, the name sounds weird and you may be hesitate in downloading anything from black-hat websites but in fact, comments and reviews do not say anything negative.
This program works favourably for other email hosts also. While, trying it make sure you are putting your applicable login details and you should be able to easily scrape email from your host. Before making use of egregious scraping on your email account, you should make sure you are carefully checking your terms of service in order to avoid getting banned from your email service. Many times, email service does not allow scrapping because it can create bandwidth issues, if you are having thousands of email to export. So, make sure that you are in fact keen to do this if you want to put a large load of use on the email services.
After scrapping all your email as it saves as a text file, now you need to import it into excel so that it shows all tab-delimited items as columns and you can save yourself from manually copying and pasting every single one. In order to do this, you need to open up your file in excel by clicking on file>import. Then it will ask you: what type of file you are interested to import? By default, it will choose the CSV format but you can choose the text file format as our program has saved this to a text file.
Now, you need to click onto the file that you are interested to open and click on ”Get Data.” The text import wizard will give you settings to choose from. Choose the ”Delimited” option unless it is already checked by default. Then click on Next. At this step, you will see the set of delimiters that your data is having.
Those who are using outlook, depending on the version, it can be a daunting task to get the data out of the program. Outlook features macros, that allow you to export all your data in a very short span of time in few seconds!
To sum up, by using the above methods, it is possible to curtail the time that you have spent on manually verifying and copying/pasting leads directly from your email box. The entire process will be completely automated and will make your reports impressive.
Did you know what an XML file is? XML stands for Extensible Markup Language and it is used to annotate text or for adding additional information. Although, these annotations are not shown to the end-user, but these are required by the ‘machine’ in order to read and to make subsequent text process easy.
The well known example is HTML (HyperText Markup Language). You may see that websites are coded in HTML or any other programming languages, however, you will never able to see a trace of code. So do you know what an XML does?
Like HTML, XML is more recent language but it offers more flexibility. Like HTML, it is a much simplified subset of Standard Generalized Markup Language (SGML), the leader of all markup languages. XML is a universal format points towards the structured documents and data on the web. However, the real problem with HTML is that it encompasses of a static set of commands and therefore, whenever you want to give certain attributions, you would required to type these commands. Let us understand it with an example. Say you are keen to change the size or colour of a header. That can indeed by a tiring and annoying process. In order to combat this tiresome edition, style sheets were introduced. It means, now you simply need to call your header a ‘header 1′ in your website and in the style sheet you need to define what a ‘header 1′ is like. It means, whenever you want to change your header, you can change it in only one place, i.e, the style sheet.
Also, XML works on the similar pattern as of a style sheet. It is more flexible than HTML as it allows you to create your own building blocks. Basically, an XML document is a type of style sheet that clearly defines how its subordinate documents should be read by the ‘machine’.
There is a difference between HTML and XML. As HTML defines how data will look, while XML defines what mainly data is. It means, XML does not replace HTML and infact it extends it. It means, XML only structure, store, and transport data.
It means, XML is used to outsource data. There are many languages which are based on XML, including XHTML, WAP for hand held devices, or RSS for feeds.