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SEO doesn’t only revolve around your website

Posted by : Jitendra Singh, November 14th, 2014

SEO doesn’t only revolve around your website:

As marketers, we sometimes require to step back in order to emphasize more on the bigger picture. The article is written to discuss how offline, social and email channels can be blended together so that they can effectively work with SEO.

For most of us, when we talk about SEO and search, we usually think about our website only. However, it is not completely true because people not only search on other channels, but they also search on the basis of what they see on other networks. In order to get optimum marketing results, it is important to blend SEO with our marketing avenues. Let’s have a close look towards it.

1= Offline channels

Just assume, 70% of online users saw something on TV, print on the highway during their morning journey and then headed over to the internet in order to search for it. As marketers, it is our main job to make sure that when people take that step then they actually find your website. In such a stage, SEO plays an indispensable role. As marketers, it becomes important for us to carefully align our SEO strategy with offline marketing campaigns in order to make sure that our website can be easily found. We need to pay attention towards below points-

What types of tag lines we are using?

What are the story lines?

What is there in the advertisement copy?

How can we make advertisement memorable?

How will people search for our advertisement?

Then we need to carefully integrate all these points into our website and other online social channels also in order to capture the attention of offline audience.

 2= Social media

It is crucial to check that you are not only monitoring the right set of keywords and responding to these queries, but making sure that you are using the right terms in your updates so that users can easily find you. To make it possible, give your social team a complete list of keywords which people usually use in order to find your business. You can teach them how to use webmaster tool and other keyword related tools.

 3= Email marketing

As per an estimation, an email is regarded as one of the most useful marketing tactics. According to a market survey, over 88% of B2B marketers have chosen email as the effective way of lead generation. Email marketing is one of the most useful channels that business owners use for promoting, engaging, retaining and building relationships with potential and new customers. As search engines are constantly crawling your website for new content, the important point in both SEO and email marketing is content. You may require good content for each website landing page with targeted keyword phrases. You are also required to have good content in email campaigns, newsletters and articles in order to persuade readers to open your emails.

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