There are many marketers who ponder over old SEO tricks and do not find them useful. SEO professionals should realize the demands of changing market and adopt new practices that could bring out good results. It includes content marketing, social media marketing, guest posting, etc.
Search Engine Optimization is a technique of improving upon the website ranking as well as getting more visitors that ultimately affect business. It may sound easy, but it is volatile market that keeps on changing. Hence, SEO professionals need to be updated about these changing marketing tactics such that they would successfully implement them and could get the best results. Search engine keeps on bringing new updates that affect marketing technique to a great extent. The fair practices, if adopted could be lot helpful in longer run.
Looking into the pace of changing world, relying on old SEO tricks won’t be much helpful. Paid blog network, link spam, spun content, link wheel, forum posting, blog commenting are few of the old tricks that are no longer useful in gaining online presence. Today, there are various other tactics that could do wonders to website traffic. The coming up of Google’s updates, Google Penguin, Google Panda, Google EMD, Exact Match domain, etc have brought much changes in these techniques, as they no more favour low quality link, low quality content and exact match domains.
Guest Posting: Using this technique, an author can write content on company’s website. High quality content posted on the site can be helpful in getting traffic. Regular guest blogging should be done so that readers could read the posts and the level of trust could grow. One should ensure that only quality content goes on the site, as a part of guest blogging.
Social Media: The new emerging platform that has grown popular is social media. It is a new marketing tool that gives people the edge to interact and discuss about the services or product. Building brand, trust, online reputation can easily be achieved with the help of social media. Post the content that people like to share. It should keep readers interested. The post should be more informative, rather than promotional.
Content Marketing: It is art of teaching your customer, instead of forcing them to sell. This technique has been lot helpful in improving upon the trust and loyalty. It comprises not just writing and sharing content, but instead includes article writing, blogging, video sharing, image sharing, info graphics, etc. one should create attractive content that could start on engagement. Instead of eyeing at advertising, a person should create interesting posts that are more informative.