The coming year 2013 is a year for consumers, where they would be the key marketers for the business. However, there is a need to spread awareness about the product’s USP so that they could reach to interested buyers. The testimony of satisfied customers should be regularly posted, as customers’ reviews matter a lot. At the same time, the issues of unsatisfied customers should also be resolved to the extent possible.
Online marketing is an important form of marketing tool that is must to enhance brand awareness among online users. Like every year, there have been numerous changes brought about by different search engines that affect the ranking of a website as well as the traffic to it. Looking into the growing online prospects, there are several trends that if adopted, would have positive effects on the business. Let’s study these trends to enhance business prospects.
Focus on consumers. They would market for you:
It is beyond doubt that consumers talk about their experiences with regard to different products and services they avail. Thus, an industry should focus on offering best services to them so that they can share their good experience with others, who would definitely show interest, in turn. In 2013, a business has to effectively communicate with consumers, in order to capture market. Consumers’ reviews matter a lot.
Keep a check on Online Reputation:
Businesses need to actively keep a check on their online reputation. They need to monitor and control their reputation, as bad reputation has negative effect on the revenue of the company. Offering good services and sharing testimony of the satisfied customers and solving issues of unsatisfied customers would be lot beneficial. Online reputation management would be one of the key areas for successful online marketing in year 2013.
Spread Awareness to Help Consumers Buy:
Today, consumers carry out research before they buy a product or avail any service. Thus, it is must to spread online awareness. The USPs of the product or services should be high lightened through content marketing, press releases and various online campaigns so that they could reach to interested buyers. The improved public relation would be lot beneficial in generating revenue for the business. It is must for a business to present itself like a subject matter experts to help consumers in their buying decision.
Come out with some Online Deal:
There are numerous of sites that are offering different deals to customers to entice them buy the product or avail the services. Social media can also be used to announce such deals.
Don’t Ignore Mobile Marketing:
The concept of Smartphone and iPhones have increases mobile search traffic. Thus, the website designed, application developed should be mobile friendly to help people in making their search easy.
The above stated trends would be a lot helpful in helping business grow in the coming year.