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Posts Tagged ‘advantages of social media optimization’

Build Your Online Brand with Social Media Optimization

Thursday, April 19th, 2012

If you want your website to be the beneficiary of instant exposure and increase inbound links, social media optimization (SMO) can help you in endless ways.

A subset of search engine optimizationsocial media optimization (SMO) is slowly but steadily gaining popularity among business owners and online marketers. Its growing popularity can be attributed to the fact that SMO is extremely useful to create more visibility for a business and its website using sites such as Facebook, Twitter, MySpace, Hubpages, Digg, Squidoo, Blogger, Delicious, etc.

One of the biggest advantages of social media optimization is that an online business can easily drive traffic to its website through RSS feeds, social news, and sharing buttons. Moreover, SMO tools and techniques such as commenting on other blogs, participating in discussion groups, blogging, and status update postings on social networking profiles can be highly useful in generating awareness about an online business. This improved awareness can then be used to create demand for the products and services offered by the business and improve search engine rankings.

If that was not all, social media optimization techniques can be used for encouraging internet users to bookmark site pages and participate in community groups. Furthermore, SMO is also useful to create fresh, appealing, and relevant content that can encourage site visitors to become regular customers and promote the site to family members, friends, colleagues, etc.

In addition to all these advantages, search engines such as Google have already started crawling data from SMO-enriched and supported sites and many sites have already benefited from improved search rankings. Social media optimization can even be used for generating thousands of quality inbound links from a website in a short span of time and helping a business build brand equity in quick time. This affordable yet highly effective marketing strategy is also beneficial for promoting high and quick returns on investments. The best part is that SMO results can easily be measured and quantified.

In short, social media optimization could be the integral part of your online marketing strategy as it is extremely useful to create awareness and recognition for your business and its site. In addition to that, SMO will also help your site become a beneficiary of hundreds and thousands of inbound links from high ranking sites.

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