When we discuss about online marketing, it is imperative to catch the attention of people and search engines. In order to ensure that it takes an impeccable approach, it is essential to focus on both search engine optimization and content marketing.
While both go together, however, simple creation of content will not take care of your SEO needs. It is crucial to do more to attain online presence. SEO helps businesses in casting a wider net, while content marketing converts traffic into sales.
Essentials of content marketing
While content marketing should be SEO driven, it is important that this aspect of marketing should take substantial steps to keep audience engaged. Below are some of the content marketing related platforms-
Web page content
It is imperative to think for a long-term about the strategy you want to use for your business in order to create content. Businesses should spend a considerable time for creating their website. This is one area of high visibility but it is usually the content written on different pages that will induce a customer to buy a particular product. Blogging is one of the easiest ways to reach out to audience on a regular basis. It is an incredible way for businesses to publish articles on a regular basis that appeal to people. Video also enjoys high visibility. It is indispensable to devise a content strategy that plays crucial role in your business. Make sure to pave focus on your target audience. Do they enjoy social media presence? Will they interested in knowing tips and tricks that you can share in your blog?
SEO expands customer base
Your SEO efforts will help in supporting your content marketing. SEO encompasses a wide range of activities, which are designed for generating more visibility. Some of the SEO related tasks include-
Implement the correct Google Authorship markup.
Make sure that the website is correctly indexed by all search engines.
Make sure that the website is correctly coded in an SEO friendly style and meta descriptions, alt tag, title tags are in proper order.
Creation of keyword-driven content strategy that helps in engaging your audience and will also expand business visibility.
Carefully monitoring website analytics in order to ensure that the site is receiving visibility.
In a nutshell, SEO is the groundwork that offers support to rest of the marketing efforts by making sure that your business remains visible and relevant in the online world. Both content and SEO marketing are important and therefore, businesses should judiciously use both.
Most site owners and businesses have a clear idea about which pages on their website are most profitable. If you have a website but you don’t know this then it is the high time that you should start to find it. There is another way through which you can make your top performing pages more profitable by giving themhigh visibility on your website. Lets’ find out how:
(1) You should move your top content on the higher up in the site structure- While doing auditing of a site’s analytic, we have often come across such pages that are generating conversions but aren’t as prominent as they could be in the website structure. These pages get more visitors from organic search. This is a big opportunity and even though when these pages are doing well, we know that they can work more better if they will be exposed higher up to the website structure. By doing this, it will be easy for your top content to come in the reach of both users and engines.
(2) Start exposing your top content on those pages which have most visits- The another way through which you can generate high revenue from your top content is that you should expose/feature it on the pages that attract high traffic on your website. By doing this, you will get more chance to come in front of more eyes, more often, which can help in increasing visits and conversions on those pages. You can find out the most viewed pages in google analytic by going to content overview and the click on the ‘view full report’ link which is there on the lower right. Then you should sort it by ‘unique page views’.
(3) Take steps to add contextual links to the top content on relevant pages- Internal linking is quite an effective method but however it is underused by SEO. When it comes to gaining high visibility, adding internal links can play an effective role in getting more exposure for your top content assets and thus help in getting high profitability. The main purpose of doing this effectively is to ensure that you have placed those links on the right content and in the proper context.