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Posts Tagged ‘Digital Marketing Company India’

Digital Marketing Approach for Modern Consumers

Monday, April 15th, 2013

Digital marketing strategy is an emerging marketing trend that helps organizations in interacting with their customers and reshaping business goals. It looks into content marketing, social media marketing, image marketing and all those techniques that could help customers in receiving the message at the earliest.

Every now and then, you can see new updates coming around in almost every industry. Digital revolution is one such change that has immensely affected the lifestyle of people. Surfing, chitchatting, communicating, trading and shopping have all been made easier with the coming of internet. Looking into the ease offered to customers, marketers are also taking advantage of this means and coming up with different digital marketing technique to help industries gain online presence.

Likewise, digital marketing strategy has become very important in interacting with modern customers and reshaping business goals. Today, customer searches information and studies reviews about the products or services before buying the same. Marketers design in digital marketing strategy that could help organizations in spreading the message. In addition to it, various communicating strategies have also been designed to achieve easiest delivery of messages. As a result, it has turned out to be efficient and effective marketing approach.

It a multi channel approach that changes consumer perception, increases brand awareness as well as loyalty that ultimately boosts sales. Marketers should focus more in evaluating and advocating, instead of considering and buying. The significant portion of expenditure should be made to “pre-purchase” promotion to make customers aware about the product or services. While designing this approach, marketers should ponder over different touch points to ensure that customers receive the message.

All the channels, like Facebook, Twitter, apps, email promotion, etc need to look into in order to attract customers’ attention. The resources should be allocated to design content that could engage customer at every stage. The most important point that should be remembered is that it is a complete loop that mines data and uses it to create valuable and relevant content to analyze customer response. A keen observation at every step could be helpful in designing in the effective marketing approach.

Social media has turned out to be an important funnel in the complete process of buying and selling, as customers trust their family and friends more than brands and organization. Social media gives them a platform to interact and learn about the pros and cons of the related product or services. Content marketing, image marketing, info graphics, inbound marketing, etc are all important in designing a digital marketing strategy. The increased level of complexity at different stages has also increased the need for efficiency. The right approach to marketing strategies helps marketers in reducing this complexity and maintaining the needed flexibility to meet end users demands.


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How to do A/B Testing – EBriks Infotech

Tuesday, March 12th, 2013



A/B testing is deemed to be much helpful in testing changes done on a current page. It helps a person in knowing which changes would produce positive results. Using such techniques could help a improving a conversion rate a person could make sure that the change with positive result in implemented.

A/B testing is carried out to test changes done to a page against current designs and check out the ones that produce positive results. It is a method to check out if a change in any element of webpage or new design is improving conversion rate or not. Such testing takes out the perception from website optimization and helps take data-backed decisions, which help businesses to grow.  One can measure the impact that the changes can have on metrics like sign-ups, purchases, downloads, etc.  It allows you to ensure that the change with positive result is implemented.

A/B testing present two versions of the same page to a visitor and let them know the winner. Testing and optimizing website pages on regular basis could help you increase revenue, download and user-generated content. It effective nature allows it to hot the mainstream. The wide availability of tools has made it easy and inexpensive to run.

Let’s discuss the tips that can help you A/B test work like a badass.

  1. Test Your Software: It is important to test the control against the control to check whether the software is accurate or inaccurate.
  2. Minimize Friction: these are the elements that slow down conversions. One should look for these elements immediately. A few of them are form fields, process step, page length, etc.
  3. Clarity Trumps Persuasion: the content on the page should be simple and clear, passing reader information, where he or she is in the sale process. The things that visitor need to do should be clear. The value proposition should also be clear.
  4. Interview for Insights: It is important for A/B badass to collect the facts and feedback and to learn what the customer has to say about it. One should check out how the customer walks out of the landing page.
  5. Learn from Pricing Takeaways: you need to nail down the acceptable price. it is not just about the numbers, but customers care more about the value that is provided to them , behind the price.
  6. Learn from Higher Prices: It is never sure that low price would drive in more sales or raising price would decrease sale. Instead, the price should match the value provided to customers.
  7. Test Social Features: One should check out whether to include social buttons on product pages or not. It may decrease the sale in some cases.

Likewise, there are many such tips, like lowering AdWords position, testing all best practices, never ignoring conversion trinity, etc, which should be taken into consideration.

Ab Testing VS Usability Testing - EBriks Infotech

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Digital Marketing Strategy For Healthcare Industry

Monday, February 18th, 2013


“In current scenario, patients are more increasingly using internet to get vital health care information. For this reason, it becomes important that websites of healthcare providers should be user-friendly and informative. Read on to know crucial tips which can help you in framing effective digital marketing strategy.”

Today’s patients have become more tech savvy and digitalized, therefore, they rely more on medical practitioner’s website to get healthcare information. Due to this reason, it becomes important for healthcare providers to make their websites as informative as possible, since these online health care resources ultimately decide the patient’s choice of provider. EBriks Infotech has detailed below some great digital marketing ideas for healthcare sector-

Check credentials – Your healthcare: website will act as the patient’s introduction to the provider and practice, therefore, you should ensure that there is a special section on your website to display information about your speciality, healthcare treatments, training, and certifications. You should ensure that this section can be easily accessible from the homepage of your website. Posting a picture to give a more personalized introduction is a good idea.


Install Google Friend Connect: Installing Google friend connect tool is a good idea. Visitors will be able to join your website, which in turn will help in adding your website to their google profile as one of their “friend” website. They will be able to comment on your website and can quickly share your site among their online friend groups.


Allow open ID on your website wherever you need registration: People have grown tired of having different user name and passwords on their website. Instead of that, they can now use single user name and password that helps them to get onto any website that supports openID. Giving your visitors a chance to engage with you without sharing any personal information (an email address is also counted as personal information) will benefit you in various ways. It will build trust over time and visitors will start trusting, as a result, they will not hesitate in giving more useful information to get useful content or tools from you.

Give accurate information to patients: Most of the patients search for medical related information online before or after visiting doctors. Due to the availability of abundant medical related information on the internet, it’s likely that patients can easily get confused or be misinformed. By using social media into the healthcare marketing mix, healthcare providers can easily disseminate accurate and timely information about diseases, medications, symptoms and more.


Take help of digital marketing company to effectively fix your online reputation: If you are a newbie in the

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