Friday, March 1st, 2013
Gone are the days of marketing your hotels through newspaper or magazines. Now, more and more people are using internet for hotel reservations. Let’s dive into each aspect of hotel digital marketing strategy with EBriks Infotech.
Top 4 Factors To Be Included In A Hotel Digital Marketing Strategy
In recent times, digital marketing for hotels is increasingly becoming complex. Hotel managers need not only to manage room booking, guest servicing, availabilities and pricing, but are also expected to completely understand digital marketing techniques that are emerging every day. Hence, many hotel owners are finding new ways to expand their brand online. The obvious solution is to hire additional staff, but this method can only give temporary solution, because digital marketing is not a one-time process and therefore, its importance will continue to grow. The breakthrough solution for this problem is to devise a good digital marketing strategy that give a consistent experience to hotel guests. Let’s have a quick look on four crucial items which hotel managers should consider while drafting a digital marketing strategy:
- Highly optimized website- It is crucial to have a unique website for your hotel. You would be required a modern, up-to-date website built with latest technique that would last for years. Your website must be having high-resolution, professionally produced photos of your hotel, room descriptions, detailing all amenities, a complete user guide on quick driving directions, and finally, an easy online booking procedure.
- Active online social presence- It is important to have a professional-looking presence on facebook and also allow your guests to engage over twitter. You should make use of the social network for amplifying your message. Make sure that good feedback about your hotel is being shared across varied digital communities. For photos, you can use Flickr and for videos, YouTube channel is there. Also, email is also a good mode as it is still considered as the most widely used for sharing itineraries and other details.
- Mobile consumers will demand optimized content in 2012. Mobile traffic has emerged out as one of the fastest growing medium in digital marketing. Various research results have showed that nearly 20 per cent of all hotel searches are executed on mobiles. It means that unless your hotel website is optimized for mobile device, you will lose the game. Mobile hotel marketing has become an imperative part of the digital marketing strategy. There are slew of things which you should considered while crafting web design for mobile devices. A mobile optimized website should be having all those things which your regular website is also having like high resolution photos, detailed room descriptions and interactive maps. Having one-tap features, like, one-tap hotel reservations and one-tap online booking are imperative to successfully crack some of those last-minute reservations.
- Introduce some innovations in your marketing campaigns- Digital marketing is not a one-time game. It is entirely a different discipline that must be effectively embraced by hotel managers. However, here digital marketing does not mean that you need to hire lot of new staff. By using some appropriate tools, hotel managers can make use of their current e-commerce & reservations staff and can create campaigns to reap the rewards of increasing marketing exposure.