It is imperative to create a viable online reputation, as it can virtually impact your digital marketing program from the conversion rate on your web pages to your click-through rate in paid search. It is necessary to control the conversation around your brand to uphold and improve reputation.
While long term strategies always work but many business owners have low patience level. So what can savvy digital marketers do in order to generate results in the short term? To solve brand related search queries, it is important to dominate the entire first page of Google. To get dominant position on the first page of Google, it is important to have a clear understanding of the varied data types. Let’s find out how you can do monopolizing all brand real estate on the google’s first page.
Paid search- While it seems obvious to purchase different brand terms in paid search to get more real estate, there are many such additional tactics also which can maximize this space. Below are some of the ad extensions which are available in Google and can increase the depthness of your brand listing:
You should always keep in mind that it is possible to combine different multiple extensions in order to capture the majority of the premium ad space.
Google+- brands that have got verified Google+ accounts, can easily capture side rail real estate for brand terms by using rel=”publisher”. Here, it works same like the authorship but it is tied to Google+ pages as against to individual accounts. The obtained result is a rather large piece of real estate that encompasses your followers count and a link with image of your latest post.
Google Images- Optimizing your key images on your website, like your logos, is also a great way to take up potential search engine results page (SERP) real estate. Image search can drive more incremental visits than you might be expecting to get.
To optimize your logo for your brand term, you should include your brand in the image file name, alt attribute and title of the image.
YouTube & Other Video- Videos from YouTube are becoming more prevalent for varied different search queries, including brand terms. Having branded YouTube videos is a valuable way to increase the popularity of your brand terms. To get benefits, you need to have at least one video hosted on YouTube.
To get high rank for your brand, you should make sure that you have included your brand in your YouTube user name, the name of the video, and in the meta tags of the video. You may find many new advanced tactics in the market, which are necessary to rank YouTube videos in Google SERPs. To get more extra boost, you should try to solicit comments and votes on you video. At last, if you have a branded YouTube channel then you should link it to your official website.
Press releases- By regularly syndicating press releases, you can popular your brand real estate, if universal news results are showing. If these listings are displaying in the SERPs then you may find it difficult to control but if you are having a press release calendar then it will put you in a position where you can take benefits.
Organic search- Last but not the least, indulge into organic search. For your brand domain, open Google Webmaster Tools and then audit your current website links. While it is not possible to specify which organic website links will display, you should not serve individual pages.
Social sharing websites, like, Facebook, YouTube, LinkedIn, Wikipedia, etc., have the highest likelihood of showing your brand name, so make sure you have created your branded accounts and pages on all of these sites.
For the social properties, increase in the volumes of activity will help in increasing your website rankings. You can also include links from the Wikipedia page to your social profiles.