In order to withstand fierce competition from private clinics, hospitals have embarked on digital marketing to attract new patients and to retain the current ones. EBriks Infotech has come with some ideas to improve the effectiveness of your hospital digital marketing strategy.
In current scenario, healthcare consumers are more relying on digital channels and platforms for managing their health. Digital marketing has emerged out as a ‘must have’ for hospitals to withstand tough competitions. However, one challenge in healthcare sector, is identifying the digital channels that work in favor of consumers. Do not worry as EBriks Infotech has come up with crucial suggestions to improve the efficiency and effectiveness of hospital digital marketing strategy-
“In current scenario, patients are more increasingly using internet to get vital health care information. For this reason, it becomes important that websites of healthcare providers should be user-friendly and informative. Read on to know crucial tips which can help you in framing effective digital marketing strategy.”
Today’s patients have become more tech savvy and digitalized, therefore, they rely more on medical practitioner’s website to get healthcare information. Due to this reason, it becomes important for healthcare providers to make their websites as informative as possible, since these online health care resources ultimately decide the patient’s choice of provider. EBriks Infotech has detailed below some great digital marketing ideas for healthcare sector-
Check credentials – Your healthcare: website will act as the patient’s introduction to the provider and practice, therefore, you should ensure that there is a special section on your website to display information about your speciality, healthcare treatments, training, and certifications. You should ensure that this section can be easily accessible from the homepage of your website. Posting a picture to give a more personalized introduction is a good idea.
Install Google Friend Connect: Installing Google friend connect tool is a good idea. Visitors will be able to join your website, which in turn will help in adding your website to their google profile as one of their “friend” website. They will be able to comment on your website and can quickly share your site among their online friend groups.
Allow open ID on your website wherever you need registration: People have grown tired of having different user name and passwords on their website. Instead of that, they can now use single user name and password that helps them to get onto any website that supports openID. Giving your visitors a chance to engage with you without sharing any personal information (an email address is also counted as personal information) will benefit you in various ways. It will build trust over time and visitors will start trusting, as a result, they will not hesitate in giving more useful information to get useful content or tools from you.
Give accurate information to patients: Most of the patients search for medical related information online before or after visiting doctors. Due to the availability of abundant medical related information on the internet, it’s likely that patients can easily get confused or be misinformed. By using social media into the healthcare marketing mix, healthcare providers can easily disseminate accurate and timely information about diseases, medications, symptoms and more.
Take help of digital marketing company to effectively fix your online reputation: If you are a newbie in the