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What is the future of digital marketing?

Wednesday, December 12th, 2012

The web has empowered people with comfort and convenience, as they can communicate, surf information and trade at their ease. The advent of internet has brought along with it Digital marketing, a new form of marketing that businesses need to carry out in order to increase their brand awareness among online users. It cannot be denied that the use of internet is on surge and thus, the future of digital marketing is bright enough. However, the coming year, 2013 would come up with few changes in digital marketing trends. These changes, so called improvements are done to involve people in the buying process.

The increased use of social media networking site is one of the best example of consumers participating actively in their areas of interest. The power of Twitter and Facebook cannot be denied, when it comes to branding. These sites are now used as business tool and have becomes the customer platform, where they can talk about different industries and their experience, whether good or bad. The traditional marketing techniques neither generated instant response nor had potential to involve customers.

The coming year is word-of-mouth marketing that has become powerful and more relevant. It does not hit people in the market randomly, whereas the changing trends have worked out to spread the right message to the right audience in the right way. People now use online tools to share their thoughts and thus, have become less dependent on their peers for recommendation. They can carry out research and can know about various options available for them.

Industries should find out the place where people are talking about them and then, listen to what they are saying and then, become a part of conversation. It is one of the crucial initiatives that need to be taken for the online success of businesses.

Digital marketing in 2013 would be much dependent on high quality content, as content is a king. There is a need to develop informative content that value to customers. The repetitive content that is keyword-rich does not hold any more importance. Even search engines, like Google has also come up with various changes in their search algorithm to rank sites containing good content.

Mobile marketing, video marketing, image marketing, etc are few of the other areas that are going to affect businesses in longer run. Developing mobile applications and mobile compatible websites can be helpful in numerous ways. Posting of video or image still has lot of potential in digital marketing.

Digital marketing is one of the growing areas that is expected to have a lot of potential for online users. There are several new trends brought about in this form of marketing to help user to the extent possible. Content marketing, video marketing, image marketing, etc have emerged to enhance online visibility. Social media sites are also doing wonderful job by offering customers the platform to interact.

 

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2013 Digital Trends, No marketer can afford to Ignore

Wednesday, December 12th, 2012

Digital marketing involves various tools, strategies and techniques that should be adopted for the effective marketing online. There are certain trends that no marketer can afford to ignore, if he or she needs to be successfully known in the coming year, 2013. Let’s throw light on these trends one by one.

Social media is one of the growing tools that let business persons directly interact with consumers. Spamming social media sites with repetitive content is not at all going to work, but instead some useful information should be posted that  could encourage reader to interact and know more about the products or services. The users’ question should be actively answered to make them feel valued. A social media professional, who could work with different approach, should be hired. He or she should be able to focus on integrating social media throughout organization. At the same time, there should be certain social media strategy designed and implemented for overall success of business.

There need to be a lot of digital video development. There are a large number of companies who are exploring the potential of common social media websites, like Facebook, Twitter, etc, but every few organization are taking real benefit of video marketing. Video is a storytelling medium that probably offers greater retention and interest to viewers.  It is an effective and powerful form of media, where there is yet a lot of potential to be unleashed.

There have been lots of efforts put in by Google to clean up its search engine results. The two recent updates, Panda and Penguin highly affected the low-quality websites. These websites lost traffic as well as ranking. One should check out analytics and the time at which these updates were launched. If they correlate, one needs to audit on-site as well as off-site optimization elements. 2013 is the year for good SEO activities to turn up. Good quality content, meeting end user needs, proper navigation, etc would be given importance in SEO activities.

“Mobile challenge” is finally there on the horizons. There is a need to develop mobile marketing strategy; few of the common ones are mobile-friendly websites, mobile ads and email messaging. The planned approach, considering various factors, like unique content, small screen with adequate images, thumb-friendly navigation, should be carried out.

The adaptation to these changing trend is very crucial for the survival of online business.

There are certain digital trends that are must for the survival of online business. There is a need to actively participate in spreading brand awareness through social media. Mobile marketing is another important area to be pondered over. Video marketing can also be beneficial in various ways.

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What are the 2013 Digital Marketing Trends to Improve Your Ranking And Increase Your Website Traffic?

Tuesday, December 11th, 2012

Digital marketing is one of the evolving areas that need to be looked after by subject matter experts. There are few digital marketing trends that one should take into account to increase traffic and improve the ranking of a website. Keyword research, customer interaction, good quality content, etc are few of these parameters to be focused on.

One of the most crucial ways to increase traffic to website is to improve the ranking of the website. There is a need to make people aware about the products or services offered. It is only then they would be interested in buying the same. The search engines, like Google, use specific algorithms that take into account certain factors, before the ranking of a website is determined. The websites meeting those criteria generally rank up in the list. A few of the factors are popularity of website, amount of content, level of optimization, etc. SEO is a technique that helps in increasing traffic and improving ranking.

Few of the trends that occupy crucial position in this digital world are as follows:

Keyword Research: The market study needs to be carried out to know how many people are searching for the site. What are the keywords used by them? There are many tools available online that would help you in researching the right keywords. Using broad keyword is also advisable. One should also check keyword searches in order to know how competitive the keyword is. At the same time, relevant keywords for successful search engine marketing and optimization techniques should be taken into account.

Focus on consumer, customer or reader: The end user, whether customer, consumer or reader should get something useful or beneficial. The content written should be informative such that they could know about the product or services. The content should be effective enough to convert readers into purchasers. Apart from developing keyword rich pages, one should also ponder over the ways to educate people.

Customize the title and the description of each page of website: The same title or description for all pages is not much helpful. Each page should be given different title and description to help Google figure out the subject or relevance of the individual pages.

Keep Check On Broken Links And Navigation Of A Website: The website should be thoroughly checked for broken links. The structure or navigation of a website should be simple enough such a visitor does not feel lost or confused up while searching the information. The damaged links or URL with dynamic parameters usually hamper search engine ranking.

In addition to it, social media marketing could also be helpful, as it involves direct customer interaction and thus, causes popularity or band awareness.  It ultimately leads to high traffic and improved ranking.

 

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2013 Inbound Marketing Trends

Tuesday, December 11th, 2012

Inbound marketing is one of the practices that are going to be accepted for robust online presence. It focuses more on developing relevant content that educates people about the product or services and involves them in interaction. It consists of practices like search engine optimization, webinars, groups, email marketing, etc.

Marketing is one of

Inbound marketing is one of the best advertising sources like blogs, video, SEO, social media marketing, and other forms of content marketing, email marketing etc.he crucial departments for every industry. It helps in spreading the awareness about the product or the services among the masses.  With the growth in online arena, digital marketing is also progressing speedily. People are looking for different tips and tactics to improve upon their online growth and get varied benefits. With 2013 on the horizon, industries are looking for different ways to generate web leads and converting them to sales, putting latest technologies in use. There are different companies and agencies busy bringing different innovative strategies and inbound marketing trends for the digital growth of businesses.

Inbound marketing is a technique of bringing in sales from lead, rather than them converting them into questionable targets. It is different from the outbound marketing, as the later contains the cold calls, like print ads, tradeshows, etc and then, warming them up to the point where they could try the product or services.

Inbound marketing trends would surely help your business grow and bring in new leads, but with patience. A good optimized website with high end technological support would surely help you gain fame in online world. The business can take advantage of the technological progression on all fronts, only if customers start interacting, rather than erecting false platform with weak foundation.

So, 2013 is all about developing relevant content that people find valuable. It would definitely help in developing flourishing and lucrative online presence with positive attitude towards search engine optimization, webinars, email campaigns, etc.

 

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