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Posts Tagged ‘EBriks Infotech’

Impact of Social Media on Travel Industry – EBriks Infotech

Friday, May 10th, 2013

social media has turned out to be a remarkable tool for various industries. Travel industry can take advantage of various opportunities offered to it by social media.

Social media has offered people and industries the new platform to interact and spread the marketing message. Likewise, it is redefining the travel industry that is using different means to reach customers. Travel industry is using articles, blogs, twitter, facebook and other social channels to transmit message to prospects in a cost-effective manner.  It has also been found useful to boost sales and engage customers to permit them to share their feedback. This platform can also be used for customer services.

Social media is becoming a new marketing channel and allowing individuals to communicate, share information and form communities online. It includes social networking, users’ reviews, blogs, syndicated videos, etc that are growing at fast pace and is expected to become one of the largest interactive marketing spend category over couple of years. Like every industry, travel companies are taking benefit of this channel to effectively communicate with target audience. Moreover, many of these sites have become one stop shop for large segment of people who want to socialize online.

Let’s discuss few of the opportunities given by social media to travel industry:

In addition to it, social media also offer sales benefits, by providing companies new ways to interact, share and understand their customers. In order to take advantage of the same, the companies are incorporating social media into their traditional sale process. Above all, it helps them find new prospects and engage them in meaningful conversation.

Social media has also turned out to be a platform for customer service, as customers can directly share their feedback about the product or service and can easily communicate information. Thus, it helps travel industry to create value for their business in numerous ways.


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Next Generation Website Architecture to Create SEO Friendly Website

Monday, May 6th, 2013



In order to improve upon the online presence in today’s digital world, the site architecture should be looked into such it caters to the future needs. Content, accessibility and social media are three important considerations that could help your get the best next generation site architecture.

The search engine has helped a lot in searching organizations, people and the needed information. Looking into the ease offered, website designers are looking for site architecture that could suit the needs of next generation. The way searchers adopt to search you is one of the hottest topics in this mobile world. Thus, building a site that fulfils current and future media challenges is crucial.

When it comes to architecture, there are three important considerations: traditional architecture like those in real world, including building and skyscrapers, informational architecture that consists of concepts and data and the last, digital realm architecture that include actual design of digital services and experience. Here, we would talk about the digital architecture.

Let’s focus at few of the things to consider before defining next generation site architecture in order to improve upon the mobile presence.

Here, the architecture does not refer to a list of pages or site map, instead the design that includes deep level of sharing and conversation to drive user engagement.

Thus, next generation site structure focuses on social media, content and accessibility. Looking into the expansion of mobile world, the mobile site architecture should also be taken care of. The mobile site should be separated from desktop site. It should have responsive web design and dynamic serving.

Before designing any of these site structures, the keyword visibility should be checked. The keywords should be prioritized. Speed should be checked out.

Switchboard tags on mobile URLs should be encouraged to avoid cloaking issues for different content on different devices. HTTP header should be used with dynamic serving. Googlebot from mobile site should be blocked. Thus, all important parameters should be considered before designing next generation site architecture.



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How Online Marketing Drives Offline Success?

Monday, April 29th, 2013

Social Media offers numerous opportunities to companies to attract new customers and help spread brand awareness. The well planned social strategy can help companies to boost sales and bring profitable growth.

It is beyond doubt that social platforms are increasing in numbers because of the support provided by them to the businesses of all types. It enhances the online exposure with myriad of benefits both for organizations as well for consumers. At one end, where consumers get the platform to interact and engage in conversation and share their reviews, while at other end, organizations can take advantage of people’s reviews for improving upon the services. Thus, social media offers various business opportunities.

These days, social media campaigns are run by different organizations to build brand awareness and improve upon the online presence. The study shows that around 61% of businesses use this platform to win over the customers. People recommend various products and services and even follow up their declared intention to make a purchase.  Though there are few companies, almost insignificant figure to declare that social media campaigns hurt their reputation, but it may be the result of poor strategy adopted. Users’ reviews, interaction and engagement have been found to be much beneficial in driving offline success, as many people gather the needed information and study reviews and feedback before making a purchase, either online or offline.

Many businesses even depend upon localizing their audience, depending upon the nature of business. Google listing, Bing local, etc have helped a lot to such businesses to help them increase their presence over internet. Google search is location specific, which gives companies to tap into the internet market. Bing Maps is also one of the powerful and effective tools that permit visitors to step into business interiors.  Yelp reviews have also been successful in helping customers use social media to spread the message. Taking advantage of the fact that people like to study review first, before buying any product or service, this social platform has been useful in various ways.

It is important that the business should get as many positive reviews as possible. It is equally important to pay heed to negative reviews and even show willingness to act on them to attract customers.

Another major improvement that has been found to offer marketing assistance is bringing discounts and coupons to the Internet. The offerings act as incentives and attract new customers. Many sites have turned up with such offers to educated customers and attract them to make the purchase. Companies can take advantage of attracting customers, using this tactic. Another important method to drive offline sales it posting ads on websites with high traffic.


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Ecommerce owners also think about Mobile Shopping as a new sales channel

Wednesday, April 24th, 2013



The increasing use of mobile device has made business owners thing about exploring the potential of mobile shopping. The development of mobile applications and websites could offer the needed help and at the same time, could target right prospects.

It is beyond doubt that internet has given people the wide access to information. This easy accessibility to information has made people conscious such that they learn about the pros and cons of every product before buying the same. It has also given business owners a platform to spread the message to potential buyers and let them know about the related info along with discounts and offers, if any. However, it can only be achieved, if a right marketing technique is adopted so that right people could get the right message at right time.

Like entrepreneurs, E-commerce owners are exploring new ways to increase the sales in order to expand their businesses. They look for different sales channels that could help them improve upon the figure and in turn, appreciate the income. One of the new emerging sale channels that are believed to do wonders to e-commerce is mobile shopping. This channel is growing at incredible rate. Smartphones have further offered the needed ease to customers, who can now shop the things around at just few clicks.

Mobile devices are now used not only for buying purpose, but also for comparing and checking the things in stock. Mobile with access to internet gives people the liberty to check out the things at leisure. Looking into the increased use of this means, Google have launched Google local inventory search to help people find nearby stores without any inconvenience. Without any doubt, mobile shopping has a big part to play in future for retail industry and e-commerce owners need to thing about integrating mobile shopping or mobile marketing into the business to generate leads and drive sales. Thus, it is seen as a new sales channel for businesses.

Designing of mobile websites, developing of mobile applications, listing on local search, etc are deemed to be helpful to both businesses and users. There are applications that are almost similar to local inventory search, combined with GPS and stock management to help users search for local stores for particular product. Likewise, there are numerous other applications that help people to know the related details of the product or services and help them decide the best. E-commerce business could spread their wings, taking advantage of the increasing use of mobile devices. The careful research and development of mobile application can give your business a new turn. So, take advantage of mobile shopping to widen the horizons of your business’ sales channels.

Mobile Marketing - EBriks Infotech


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