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Posts Tagged ‘EBriks Infotech’

How Website Internal Links Matter in Website SEO?

Wednesday, April 17th, 2013

Internal linking in the website is one of the most popular SEO strategies to be adopted to gain online presence in the digital world. One should take care of certain points, like avoiding unnecessary links, careful pick of keywords, etc to get the best results.

It cannot be denied that every webmaster needs to think over the ways to get the website optimized to get the perfect SEO results. There are few of the common practices that need to be understood in order to optimize the site properly. One of them is internal link that is not complicated, instead overlooked.

The foremost thing that you need to consider is to give the domain a clear structure. It is very important to have right internal linking, as it helps visitors to find their way around more easily. Moreover, it helps search engine to index your web pages in a better way and thus, improves upon the ranking of the site. The web pages, linked internally, are easily indexed and thus, rank high in search results.

In order to make internal links work for you, the structure of the website should be well defined. The point to consider is to have smallest possible number of links between the homepage and individual pages. It facilitates the distribution of link power throughout the entire domain and thus, improves upon the ranking of the pages. Moreover, it should never be ignored that internal links should be used in the simple form, HTML for the best results.

Secondly, internal links should be kept away from the footer of the website. Though these links can be used in footer, but unnecessary internal links should be avoided. The links here can make crawler doubt your intention.

Thirdly, the keywords should be chosen carefully, keeping SEO guidelines in mind. The rules that apply to simple SEO also apply to internal linking. The use of clumsy keywords should be avoided.

Above all, one should not use unfair means to trick search engine give you a high rank. The internal link should be put with main keyword. The unfair tactics would soon reveal your intentions and penalize you for such measures.

Looking into the importance of internal links in bringing in traffic and helping you gain high rank, one should take the needed precautions while using different SEO tactics. Internal links is one of the strategies that would help you give the edge over the competition. Before you hire SEO experts, be sure that they are aware of the right strategies to implement internal links and could bring out the best results. It would be beneficial to the organization in several ways.


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What is GEO Marketing & Why it matters?

Tuesday, April 16th, 2013



What is GEO Marketing & Why it matters?

GEO marketing is a new marketing means that is the association of data and maps. Looking into the increase use of social media and mobile marketing, geo marketing is also emerging speedily to help both customers and businesses.

A variety of new means of marketing are emerging to help customers to the extent possible. GEO Marketing is one such means to market business and its website with the help of social media, mobile searches and web searches. With the help of digital tool, geo marketing takes advantage of the association of data and maps. It is said to be the convergence of mobile marketing, local business listing and social media and thus, known as an effective and powerful marketing method that is helpful for small, medium and big businesses.

In this regard, internet users IP address is connected to GPS data, such as latitude and longitude, mapped with technology to geography around the world. The point to ponder over is that a large number of businesses do not take advantage of these tools, though they have built in software or hardware technology to stay focused. By the time business owners make their mind to adapt to any such tool, the technology has moved to something new. In order to have maximum benefit, businesses need to be early adopted of such tools.

Geo marketing matters a lot, as it keeps you updated about the prospects’ interest. Local businesses could do wonders to their business, after integrating such tools, as these help customers in finding the product or services in proximity.

The importance of such tools could be understood easily, after a careful analysis of the tools used by customers in searching the products or services with respect to the geography.

  1. Web search is the most common of these tools. Here, the map displays with business matching the search criteria. Geo listing, such as local business listing should be updated with marketing information.  These listing also include customer reviews, which no doubt need to be managed. It also includes offers, coupons, discount, photos, and many other components that need to be used strategically.
  2. Mobile marketing is also one of these geo marketing tools that uses mobile apps, mobile websites, SMS, etc as it key components. The increasing use of Smartphone has further give the needed boost to this means of marketing.
  3. Social media marketing, evolving like an explosion, is geographic in targeting ability. The increasing use of Facebook, Google+, Instant Messaging, Twitter, Linkedlns, etc act as social community tools.  The easy access offered with mobile devices has given people a new platform to interact and discuss their reviews and feedback.

The strategic approach to these tools and their respective components can do wonders to the business.


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Online Marketing Strategy For Beauty & Style Industry – EBriks Infotech

Monday, April 8th, 2013



Whether it is about measuring the return of investment on your social media efforts or saving your dying business with the help of social media, it is important to have a well-planned social media marketing strategy in order to sustain in the online business.

Social Media Strategy Tips For Beauty & Style Industry

Social Media is gaining popularity like wildfire, with different websites like facebook, youtube, twitter, etc., are growing by leaps and bounds. The beauty industry has clearly understood the importance of social media and therefore, successfully using this platform to expand their customer base. Many reputed beauty companies have already joined the bandwagon and are immensely leveraging social media to connect and engage with consumers, thereby building more strong relations. In the recent past, digital media has taken beauty and style industry to an all new level.

For instance, there is an online consumer who wants to buy a new eye-liner. It is usually a tendency of web users that they mainly click on top three search engine results and then enter different words to get new results. So, it is necessary that your company should rank high on search engines with those specific keywords like eye-liner in order to increase more traffic and generate sales.

Below are some crucial tips which will guide you in creating a viable social media strategy for the beauty industry.

  1. Search engine optimization (SEO): With the online presence of so many beauty services and products, you may find it difficult to attract clients for your business. As a result, simply having a website is not enough. In order to make your presence felt in the online world, your website should be highly visible to your target class. Search engine optimization (SEO) can give you highly visible online presence. With the help of SEO, you can promote your website with highly targeted and visible keywords that can engage your potential clients.
  2. Social Sharing: There are varied networks, like, facebook through which consumers can share their purchases. This not only give more exposure to your brand but also increases the chances that other users will explore your products and have you top-of-mind whenever they want to buy a new beauty item. The sense of a personal recommendation builds trust and confidence in your brand. 
  3. Pinterest- It is a valuable social media tool that collects and organizes things which you love. Its a complete visual treat as consumers can create boards for diversified styles they like, such as make-up related items, kitchen recipes, etc. For beauty industry, Pinterest can do wonders as it bolsters the sharing & re-pinning of photos, thereby increasing the possibility of them spreading throughout the world merely in few mouse clicks. It is also possible to link photos to the websites and blogs.


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8+ SignalsThat Make Your Business Easier to Find Localy on Search Engines

Friday, April 5th, 2013



Read on the article to know about different ways through which you can rank high on local search engines.

Some Crucial Signals To Help Your Business In Ranking High On Local Search Engines:

While we usually give more importance to google, there are various other local search engines, also, like Yelp,, CityGrid, etc., that have a significantly high amount of qualified consumer search traffic. Each of these search engines come with its own proprietary search algorithms. There are many such standard basic ways which can affect your ranking on any local search engine-

Relevancy Signals

These are signals that are directly related to the phrases you put into a search interface-

  1. Business name: Business names play an imperative role when someone is finding about a specific business in search engines or searching for keyword (s) that is including in your business name. While, most search engines will undervalue the importance of business names, it does hold value in something particularly in less sophisticated engines. Also, you should ensure sure that your business name is spelled correctly.
  2. Business category: Categorization is very important. It’s an important way for search engines to identify a business and relate it to a query. You can start by running some test queries on those search engines which you aim to target in order to have a clear idea about how keywords mapping actually works.
  3. Business description & keywords: It is crucial to have a right description along with right set of keywords in order to improve the visibility for queries. You should have a clear idea of different ways through which people search for your service.
  4. Business services: Services can be identified as another form of categorization. Like, emergency plumber would be considered as a category, whereas, toilets cleaning, leaks, etc., would be considered as services. It is important that you have clear understanding of most popular services which you are offering and make sure you are including them in your listing.

 Popularity Signals:

These are signals which depend upon consumer behaviour and therefore, usually, out of business control.

  1. Click through rates- If a listing is appearing on search results then it shows its potential to meet clients requirements. Most importantly, local search engines reward those listings, having high CTRs with better search rankings. You may find varied ways through which a business can improve CTR, starting with ensuring that the above relevancy signals are up-to-date. Presenting the information along with top notch images and videos can help in increasing CTR.
  2. Ratings and reviews- Don’t limit yourself to the review section of google and yelp as these are not only places where reviews count. Every major local search engine has its own review system. When your customers write reviews then you should send them to varied sites.

Distance signals:

The business location and searcher location both are important for displaying results.

  1. Proximity of business: How much closeness a business enjoys to the searched location? On the basis of the category of the query and density, business proximity will be valued more or less.
  2. Business density: If there are few businesses in your area who are competing for a category, you are more likely to get the more suitable results.
  3. Searched Geo: When a user mentions a particular location in their query, it usually signifies that they are prioritizing location, therefore, chances are high that the search engine will give more importance to businesses which are located in the searched geography in its search results.

Advertiser Value:

We all are doing business to earn some bucks, therefore, it is worthwhile to understand how the advertiser display system works on a search engine.

  1. Advertiser keywords: While, choosing keywords, advertisers should understand what type of keywords should be targeted. Often, local search engines may have relatively weak keyword-mapping, therefore, it is crucial to understand the search engine maps keywords in order to save your bucks.
  2. Advertiser boost: Many search engines provide an organic ranking boost to advertisers.
  3. Listing quality: If you can take over your rivals with filling out your listings, then you will surely tend to overshadow them in local search engines. This can be described as one of the main areas of opportunity. You may find millions of such listings that still have not been claimed.


Local SEO is Key Be Visible Online and Get Local Sutomers - EBriks Infotech

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