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Who Will Impact in Google’s Panda Refresh #25 Update on 16 March 2013?

Tuesday, March 19th, 2013

Google Algorithm Panda Update #25

This march is going to be more tough as Matt Cutts and his team is in no mood to give any sigh of relief to the web masters. In my today’s write up, I have elaborated how Matt has planned a new Google Panda / Penguin update for this month. The prime objective of Google panda is to penalize thin and low quality websites and to give more weightage to high quality content websites in search results.

Let’s have a look on some major issues in your website that can put you under the Matt’s scanner:

Thin content on web pages: Thin content and content farms are two major areas that always face the Google’s fury. A thin content means collection of certain text in the form of advertisements, lacking relevant search friendly content. Google firmly believes that if your website is having shallow content then it is of no use for the searchers who visit your web page to explore unique and original content.

High ad ratio: You must have seen a website jam-packed with loads of advertisements. Panda is ready to punish those websites who are having high ratio of advertisements. It is really annoying for users to find a heap of useless advertisement on a web page without any sign of content at all. If this is the story of your website then be prepared as you are on the hit list of Panda.

Websites With identical pages: Panda considers two pages ‘SEO Company India’ and ‘SEO Company In India’ same as both are deliberately tagged on the website in order to expand the keyword prospects.
Link buying: You may be called a major offender for Google Panda if you will purchase incoming links for your website. The tactic is to discourage those who have sufficient funds to buy links. Either this practice has already been abolished or has reached to the last stage.

Link buying: You may be called a major offender for Google Panda if you will purchase incoming links for your website. The tactic is to discourage those who have sufficient funds to buy links. Either this practice has already been abolished or has reached to the last stage.

What you should do to save your business from Google Update:


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9 Most Common Reason to Fail a Pay Per Click – PPC Campaign

Monday, March 18th, 2013



There are some of the important metric that we consider useful in our PPC campaigns, but they should be thoroughly checked and viewed before making any decisions, as the alone dependency on them may lead to uninformed decisions. A few of these are quality score, average position, time on site, etc.

There is no doubt that search marketers cannot make decisions without any data. It is only data, which helps marketers in raising bids, changing ad text and pausing keywords. There are many misleading metrics that lead to wrong decisions.

Let’s study these misleading PPC metrics that could cause misinformed decisions.

  1. Impression Share: It may offer inaccurate snapshot of PPC campaign’s performance. Impression share does not take into account your optimization efforts and thus, may be inaccurate.
  2. Time on Site: Though this metric was useful a decade back, when the traffic was sent to the homepage, but now this metric is becoming increasingly irrelevant, especially with campaigns with site links that send people to the most relevant page of the site. Tools, like Google Analytics also do not give accurate information, related to this metric.
  3. Average CPC: Paying attention only to CPC can cause to overestimate or underestimate. Average CPC only tells you a part of the story.
  4. Average Position: Average position can also throw you out of track, like average CPC. When a decision is based on average position, the number of competitors bidding on keywords, ads showing up on SERPs and other metrics should also be included.
  5. Daily Budget: Though it is not a metric, but it is one of the important points to take into consideration, as Google and Bing take your daily budget caps less seriously.
  6. Conversions Rate: There is no doubt that it is important to keep an eye over conversion rate, as it tells you the number of visitors converting into customers. But, it may depend upon business model. There are several factors, like margin of products sold and how to value different conversions that should be pondered over for day-to-day management.
  7. CTR: Click-through-rate can be manipulated by your SEM manager by boosting the bids and getting ads in the top-position, utilizing ad text containing discounts or promotions, using sitelinks to other ad extensions. Decisions should not be made only on CTR. Instead, how it works for your business should be taken into consideration.
  8. First Page Bids: It can be used as guideline, but some manual bidding can help you decide where your bid needs to get on the first page.
  9. Quality Score: Quality score should take into consideration how keywords are affecting rest of your account. If keyword converts and is profitable, then it should be continued to use, no matter what your quality score is. Do optimize and raise your quality score, but it should not be the only factor.

What You Should do to make your Pay Per Click – PPC Campaign Successful


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8 Ways to Make More Business from Your Existing Customers – EBriks Infotech

Thursday, March 14th, 2013



Reviews are the crucial elements to judge. They are believed to be the most powerful tool Thus, one should test various elements in users’ reviews. It includes icons, dimensions, expert or regular reviews, review summary, format, location, etc.

8 Ways to Get More Business from Your Existing Customers

There is no doubt that the increasing social media is focusing on customers’ engagement and thus, lays more stress on feedbacks, reviews, etc. Customers’ reviews are believed to be the most powerful tool that can be taken advantage of. These are the under-tested elements that can improve upon the conversion rate significantly. Though testing of users’ reviews might seem awkward to some, as they do not have control over people’s freedom to write. But, these people, for sure have control over the tools given to people to present themselves.

Let’s discuss on various elements that should be tested in user reviews.

  1. Icons: People should be given icons to rate the page. Starts are the most commonly used icons for rating.
  2. Experts or Regular reviews: It should be checked if any expert or celebrity is writing review or not. People may consider either of them to be more valuable. Thus, the reviews should be the mix of both regular and experts.
  3. Dimensions: People may not be interested in writing lengthy reviews. Instead, there should be different rating dimensions that should make sure that reviews are tackling the most important features of products. Readers or viewers should have an option to click or write or both.
  4. Summary: Review summary is believed to be a great idea for people who do not want to read the complete or multiple reviews. These reviews can be summarized against the most important product dimensions.
  5. Formats: One should check if review platform allows formats, other than text. Is a person able to upload pictures or images?
  6. Location: The location where the reviews are placed matter, whether they are on product page or on a different page? Whether they are able the fold or below it? One should test the best location that has positive effect on success metrics.
  7. Zero Reviews: It is not easy to get reviews for all the products’ pages. It is better to have some interaction than none
  8. Identification: The site should give people an option to post reviews as anonymous, as people might not like to reveal their identity. The most common con of it is that these reviews can be taken as insincere or fake. Another way that one can adopt is to talk less on identity, but more on personality elements, like age bracket, location, gender, shopping frequency, etc. Non-anonymous users should be offered recognition, status for their contribution with the element of trust.

Apart from focusing on these tests, one should also check it out the test that is most effective for the site.


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Top 6 Website Conversion Optimization Tips – EBriks Infotech

Wednesday, March 13th, 2013



Before a person goes for holidays, he or she should make sure to follow certain tips that could not affect the business. There are numerous such top conversion optimization tips that could be helpful in achieving the set target, even though a person might on holiday.

Holidays are liked by everybody, just because a person gets time to rejuvenate. He or she gets the needed break, which refreshes both mind and spirit. However, before a person for holidays, it is must to look into business needs. The business should not get affected, else there might be numerous of problems in the coming months. Likewise, SEO guys also take care that there are certain tips followed to let conversion rate stay good even in times of holidays.

Let’s ponder over few of these tips that should be deployed to check that business do not get affected with holidays.

  1. Authentication pages should be masked with temporary or optional passwords, else people might get frustrated entering password again and again and might abandon your site.
  2. One should be Cross-Border & Cross-Country Friendly and should not have just local intent, if possible. There are many niche stores that focus only at local customers, though they might explore the scope even across the country or across the border. A person should be open to this wide market to improve upon the conversion rate.
  3. The return policy should be reviewed. It should be linked from product pages with feel good message. Visitors are always ready to buy with their credit cards in hand. Thus, that factor should not be worried about.
  4. A shopping cart should have the option “check out as a guest”. The site should allow people to shop as a guest, better than to register. Always remember that quick sale is better than no sale.
  5. Shoppers should be made aware of shipping deadlines. People should be asked to buy it now rather than after a span of time. The site should incentivize the sale by introducing a promotion that ends at the same time.
  6. Better customers’ service should be offered to people. There should be the facilities of live chat and social media interaction, as it acts as great opportunities to facilitate assisted website conversion. A person should always keep in mind that these channels are also equally important, as sale channel.

One should follow the above conversion optimization tips to make sure that visitors turn into customers regularly. The changes to implement should be thoroughly checked, before committing anything to visitors. Holiday season come up lots of traffic, making it easier to reach a significance level.


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