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Posts Tagged ‘EBriks Infotech Pvt Ltd. an Affordable Leading SEO Company India offering Professional SEO Services in India | UK | USA | Australia | South Africa’

Google is coming with 2 Majors Updates by 16 or 18 March-2013

Wednesday, March 13th, 2013

This time Matt Cutts has informed in advance about Upcoming Penguin, Panda & Link Networks Updates

Matt said that the year 2013 will witness a large Penguin update and he opines that it will be one of the most talked Google algorithm updates of this year. Google’s search quality team is working on a major penguin algorithm update, which Cutts called very crucial.
Matt also declared that there will be a Panda algorithm update on either 16th or 18th March. He said that in next week or two they will release another update that will specifically targets on another large link network.”

 

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7 Tips to get organic traffic on your website

Monday, March 11th, 2013

SEO has been fund lot helpful in gaining high ranking on result pages and thus, bringing in traffic as well as revenue for the company. A person should carefully follow various tactics and techniques to get the best returns.

SEO, Search Engine Optimization is often carried out to attract traffic and gain high ranking on search engine result pages. There are different SEO techniques that help businesses in a variety of ways. Once the site ranks high, different measures are looked into to maintain the ranking so that there can be more organic search clicks.

SEO takes care of searches that return to your site, as relevant. There are many SEO techniques that can lead to high ranking in result pages, but the approach adopted should be useful in driving traffic with the help of content development and search query relevance. Secondly, the site should be properly optimized, indexed and catalogued. It should have relevant content. The site architecture, content relevance, onsite engagement, social signal, etc should be taken into consideration.

The content written should not only serve the SEO purpose, but instead should also be informative and should have engaging element to pull readers. It would definitely be helpful in spreading brand awareness. There are various elements that could help you gain high ranking in search results. A few of them are markup, bolding, breadcrumbs, images, video, title, authorship, site links, social signals etc.

SEO practitioners can also follow different strategies to call out results in SERPs. It includes rich snippet, reviews count, etc. Whatsoever is the strategy adopted, an important point to ponder over is t keep people engage. Let’s learn about 7 tips that can be useful in doing so.

  1. It is important to build a brand. Leveraging offsite promotions and creating associations and affiliations can encourage users to click.
  2. Meta tag description and title tag of the page are other two important components. They should be able to explain users what they would get from a click.
  3. Core optimization is major rule. In addition to on page and in code tag optimization, one should also look at site structure and internal linking.  Site navigation and bread crumbs are also important areas.
  4. Rich snippets are believed to be liked by Google. It helps users to get a quick glance at the information on a web page without waiting for it to be loaded.
  5. Authorship is another important area. Write great content.
  6. The products and services should be explained, keeping growing use of multimedia in mind. Video and image should be created and optimized accordingly.
  7. Review the result pages to know about the progress.

 

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Inbound Marketing Strategies for Private Schools – EBriks Infotech

Saturday, March 9th, 2013

 

 

The success of a private school often depends on the ability to raise finance. An effective marketing strategy is needed to encourage enrolment of students. Let’s have a look on some inexpensive inbound marketing tips to market your private school.

Inbound Marketing Strategies for Private Schools:

In today’s competitive times, private schools are competing with each other to admit more pupils and to ensure that their reputation stays positive among people. So, a solid marketing strategy is needed for enrolling students and bringing in more money to keep the private school financially independent. In recent times, marketers are relying more on inbound marketing to attract customers. EBriks Infotech has come up with some of the vital inbound marketing strategy that can be adopted by private schools to stay in the market-

 

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Why Small Business owners should focus on Local SEO

Wednesday, February 27th, 2013

 

 

Local SEO is growing much in demand, as it is much useful to small businesses who want to get online visibility. The SEO activities carried out help target customers to reach to the website, thus, bringing in more traffic from vicinity. The growing mobile-related activities and business listing are further proved to be beneficial for the online growth of business.

Search Engine Optimization is an online marketing technique that improves upon the visibility and brings in more traffic by improving the ranking on search engine result pages. Local SEO is also growing in demand, as it focuses on bringing traffic for vicinity. It is considered useful for sites offering products or services in vicinity. The businesses, like restaurant, beauty spa and professionals services need to do local SEO to bring in visitors searching for the services in neighbourhood.

There are many small business owners who are trying hard promoting their services through Facebook or local Bing, Google, etc. These companies should have strategic planning toward local SEO for better results. Let’s discuss why should these businesses owner focus on local SEO.

Better visibility: Small businesses should focus on local SEO, as it helps them get better online presence. It improves upon their ranking for definite keywords and thus, is useful in numerous ways.

Authenticity: The business should be listed in Google + and Facebook, as users believe these places to be more authenticate than organic results. It is because these pages contain address verification, images and video along with business pages.

Mobile devices: The use of handheld devices has made mobile website the need for businesses, as the number of people using these websites has increased tremendously. Mobile is said to the advanced yellow pages, as easily connect to internet feature has made it a user-friendly tool. The total traffic to these mobile websites is increasing. Local listing is believed to do good to small businesses, as it helps people with high intent to purchase. The traditional SEO techniques might not work on mobile devices, thus, there is a need to augment local SEO for better functionality and traffic.

Conversion: People searching for local items are more expected to turn to customers than national terms, thus, increased conversion rates is found in case of local services. Due to geographic nearness, the local searches search more easily and then, click on the websites, leaving high impact on conversion rates.

Easy: Local SEO is helping small businesses to get their way online. It is easy to start, just by claiming, verifying and building presence on Google +, Yahoo and Bing. Furthermore, the engagement of Facebook audience that are searching for your services. Asking for people reviews and getting them published on Google local pages can be lot helpful.

Local SEO is really a choice for small businesses who want to grow online.

 

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