As it is important for users to know about the services providers in local areas, it is equally important for business providers to know about who is looking for the services in a definite area. Business should know about the citations and sharing of correct information. The data about the searches performed and the device sued could help businesses to optimize their sites accordingly.
There are many business areas that depend much on local searches. Restaurant, beauty and financial services are few of these categories, about whom the local searchers search online. Local search is growing much in demand with the coming of mobile devices. People use their mobile devices to search the local businesses in a specified area. Equally important, is it for the business to know who is looking for the services in local area.
Besides restaurants, beauty and financial services, many businesses, like auto repairs, real estate, building contractors and physician and surgeons are also looked after by people. The survey conducted on local searches brought to light that food and dining, shopping and business and professional services are most sought after business categories.
Thus, the business should occupy online space accordingly for the better results. Knowing about the competitors is also important. The local business profiles should be complete and optimized. All these points matter a lot; else the business might not appear before the potential customers and getting the visitors. The correct information will make it easy for people searching for local business information to find you easily.
Adding citations in the neighbourhood, optimizing mobile websites, etc are few of the areas to be looked into for better outcome. The information shared in Google business listing and Bing Local should be correct, else the visitors would take no time in moving away from your website. The citation should have contact details for the consumer’s convenience.
There is some interesting difference between the mobile search and online desktop search. Business areas growing much in demand among mobile searches are landscape and lawn services, home and garden, outdoor recreation, etc. In online search, pool and spa services, boating and other outdoor recreation are commonly looked upon.
Businesses should rely on their data to know the searches performed by customers and the device used by them such that the site could be optimized accordingly. The expert guidance of experts can help you know all these crucial information. Google Analytics and other similar tools could be used to know how, when and where are people searching the site. There is GoMo tool to help you know about mobile users. This tool is recently launched by Google to analyze sites and bring recommendation for better user experiences. The mobile site strategy should be designed accordingly such that it works best for you.
Another important area to be looked into is CTR, Click-Through Rates. The search brought to light that the user’s distance from the business location impact CTR.
Google has shown few big changes in its search engine algorithm and Google Adwords to help users to the best. A few of the changes introduced in Google Adwords are overhauled location targeting, dynamic search ads, enhanced sitelinks, offer extension, mobile application extension, etc.
Google is continuously making changes in its search system to help users at it best. It has now brought changes in the ad formats and adwords settings to introduce new profile tests.
Google Shopping and Product Listing Ads: Google product search was a free tool that allowed anyone with a merchant centre account to include the product in their respective listing. Now, all these results are called commercials and powered by product listing ads. These ads appear as a band of sponsored images with product pictures, price and other details. In addition, there are certain product searches that would take the place of right column of search results with relevant details and links.
Overhauled Location Targeting: An immense change is seen in location targeting with a new location targeting tool and other sophisticated options. It would be more relevant to retailers with limited services areas and organizations that target specific areas. ZIP code targeting is the major change introduced.
Dynamic Search Ads: The new changes brought about will automatically crawl you site, if you want to pay focus at dynamic search ads. The major areas to be looked at are logic defined and dynamic ads created. It would be helpful in quickly adapting to the changing inventory.
Enhanced Site links: Organic search and paid search are becoming good competitors. Paid searches appear above the organic results. Google brought enhanced sitelinks to create a block of five ads in the premier location. The search engine looks for text ads, matches the site links for the campaign.
Offer Extensions: Like a sitelink, Google offers extension adds an offer below the text. These offers are visible, when the ads are in the top position.
Dynamic Display Ads: The concept of dynamic display ads is introduced. The ad is a template whose features products depend upon the place, where the ad is displayed. Just like dynamic search ads, it would automate the advertising process. It would definitely improve the scaling ecommerce display.
Mobile App Extensions: Google has improved upon the application market by bringing in marketer friendly applications and thus, have helped advertisers looking for the promotion of application for download with new mobile application extension.
AdWords for Video: YouTube, the search engine for videos, is one of the top 5 sites on internet. Google made the process of buying video ads simple. It brought in adwords for videos. Thus, targeting, measuring and reporting video ads on YouTube and Google Display network is made integrated on adwords.
Google is now using varied different ways for authenticating quality of content and creating good back links. There is one effective way by which Google can check the authenticity of links on the internet- through ‘Google authorship program. It means, if you want to rank high on search engine, you should tell Google who wrote content on your website.
In case of single author Blog/Website
Link the unique content of your website to Google Plus profile by using verified email address. Before doing that you should ensure that:
Visit Google Authorship Page for submitting your email. No matters how many articles or posts you have published on your domain, you would be needed to complete this process only once.
It may take nearly 2 weeks to appear your profile image next to your content on Google.