SEO Marketing becomes easy, if all the associated arenas are looked into by experts. Content Strategy is one of these areas that mater a lot. The expert should figure out bloat pages, containing duplicate content and eliminate them. Keyword research is also equally important for main pages, sub pages and for thin pages. Quality content, links, etc also hold equal importance.
Content strategy is an important part of website SEO. It has become must for the companies to develop comprehensive strategy, keeping Google’s Panda updates in mind. It forms a key part of on-page optimization. The content should be dedicated to the primary and secondary keywords with the complete strategy.
Let’s look at the key areas of this content strategy for the website SEO.
Eliminate Bloat Pages: It is important to identify unnecessary pages that are indexed. In most of the sites, extra fluff that bloats indexed pages are paginated product pages, indexed search result pages and sort options for product pages. Eliminating these pages prior to developing content strategy is crucial. The site: search command help you find these bloat pages that are indexed.
Keyword Research: Keyword research is the blueprint for content optimization and content creation. Though a lot depends upon the size of a site, but it is a supposed to be a good means for many sites.
The first point to start off is the use of ranking based keywords tools. Such tools help you know the best keyword for your site as well as that of your competitor. An expert could help you discover valuable keywords and identify gaps in the content strategy. There are several paid tools available that would help you carry out complete research using analytics and Adwords keyword tools.
Competitor Based Keyword Research: It is also important to keep a check on keywords hunted by competitors. A tool can be used to list down keyword for the competitors and then, they should be compared against your list.
In addition to it, quality content that passes on the needed information to the readers is very important. Keyword count, links, etc also hold important to rank the site high. A good content strategy designed would surely be helpful in attaining the desired results.
For great success in online business and to know the user’s behavior the website tracking and measurement strategies are must to be applied. These strategies provide you with the best knowledge of what exactly is happening with the website, online marketing and finally the conversion ratio.
There are several ways and few of them are mentioned below:
You can get Google analytics installed in your website which will provide you with the information regarding user-clicks on the site, location of users, leads information etc. The data is provided on daily basis and monthly as well.
You must be sure if different departments in your organization are getting the analytics report periodically which can give them an idea to summarize the points for the improvement the website value and the better online marketing. The data which should be considered for these evaluations should be website usability, leads conversion ration and the campaign associated, return on investment and the ranking in search engines.
The value which can be measured and can be detailed from the website is the conversion target. For more clarification: If you have a E-Commerce website and you got a transaction completed. The net value of the transaction may be considered as the conversion target. Conversion target or goal lets you have an idea what type of campaign is working for the outcomes. You can put more effort on the campaign to increase the revenue. The conversion goal can be financial or non-financial. A user filling a RSS feed, newsletter, contact form is an example of non financial conversion goal.
Specify different timeframes to track the traffic and conversion. You can define the timeframe for say 1 month. Now compare the outputs in different timeframes. This will show you any positive or negative impact of the changes done during these time periods, if any. For example, if you put a discount coupon on the homepage. You can track the traffic and conversion before and after the coupon was put. This will show if the coupon helped or not.
The best example to track the offline marketing activities is to redirect any call-to-action button back to your website homepage. If someone clicks on these call to action buttons, this is called referral traffic. So this must be tracked to know the effect of the offline activities.
In this, the user remains on a standalone page. He is not redirected to the homepage. The standalone pages are created for each campaign.