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Posts Tagged ‘Google Adwords Services’

6 Reasons Why Your Google Adwords For Small Businesses Is Not Working?

Tuesday, June 25th, 2013



Small businesses are encountering with many challenges while managing their AdWords campaigns. Such small businesses have limited budget, their website is not optimized and also, many people don’t have clear understanding of Google AdWords. I truly believe that you should do your homework before hiring an external help. Let’s have a look on six biggest mistakes, which I have noticed over and over again in adwords accounts of small businesses owners

The standard match type is ‘Broad Match’, which lets Google to show anything that they find remotely relevant. A keyword like packers services in Broad Match can show your ads against any of the below queries-

  1. packers services
  2. how to avail packers services
  3. packers and movers services
  4. packers services for office
  5. packers services for residential

In order to ensure that you are getting only relevant clicks, you should use Broad Match Modifier instead of Broad Match


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