Google, the major search engine has come up with its new search algorithm “Hummingbird”. According to the Google, it is aimed to provide the more appropriate search results to the complex queries. Senior Vice President for Search, Amit Singhal confirmed on 26th September, 2013 about the launch of this new algorithm system.
He also told that 90% of searches are affecting worldwide in Google searches. Google is aimed to keep-up with the internet revolution.
People always search the Google for any of the queries, they want to search on the web and this is the major reason, why Google is making all efforts for the best user experience to the online readers.
Keyword based searches are simply deteriorating the system and with help of ‘Hummingbird’, Google Inc is trying to give the appropriate search results. This new search algorithm basically helps to provide the search results most appropriate to the query made by the user.
This algorithm comes up on the 15th Anniversary of Google. It is the biggest algorithmic change after the major “Caffeine” update, which was launched to speed up the process for indexing the sites by the Google. As far as Hummingbird is concerned, it brings more focus on the encyclopedia and enables Google in anticipate the figures or facts that a user is actually looking for.
Hummingbird is actually the algorithm that helps you to provide the exact search results that match best to your query not according to just the words in your search but it is to provide the results that match the meaning what you are asking. It takes into account the whole sentence and its meaning rather than the few words.
With “Hummingbird” algorithm update, Google now provide the search results on Knowledge Graph and natural language interpretation. It is not replacing the keyword search, but speeding up the search result process with help of natural language processes that helps to understand the speech or conversational search.
Page rank plays the crucial role in determining the ranking of the search results on the basis of search query. PR is the important factors in addition to other factors that Google believes that it is high quality page to give the high ranking in the search results.
Penguin and Panda are other part of the ongoing Google updates and these are all parts of the old algorithm, but it works completely with the Hummingbird search engine.
So, go with “Hummingbird”, Panda and Penguin updates as well, if you are seeking ahead to improve the rankings.
SEO is not dead and never to be dead. SEO is not to trick the search engines; it is to promote your business with good and high quality content that tends to make your potential customer enjoy reading the content. Google all and all emphasize on the “Relevant and High Quality Content”.
In the Nutshell, we can say that “Hummingbird” is the new Gem to the Google Inc that aim to provide the more appropriate search results as that of the users’ queries than before.