Google is now using varied different ways for authenticating quality of content and creating good back links. There is one effective way by which Google can check the authenticity of links on the internet- through ‘Google authorship program. It means, if you want to rank high on search engine, you should tell Google who wrote content on your website.
In case of single author Blog/Website
Link the unique content of your website to Google Plus profile by using verified email address. Before doing that you should ensure that:
Visit Google Authorship Page for submitting your email. No matters how many articles or posts you have published on your domain, you would be needed to complete this process only once.
It may take nearly 2 weeks to appear your profile image next to your content on Google.
The small changes and tweaks Google does to its search algorithm aren’t conveyed to the global users. This was inspite of Google posting over 1000 official blogs and 400 webmaster’s videos. Hence was born the Search Transparency Blog series.
This blog brings to us the alterations Google introduces in its search module; which is almost 500 per year. The supposed ‘’algorithm changes’’ are sometimes nothing more than a revision of the results and display. For instance, Google made minor changes in the colors and layout of the results in tablets and mobile phones that run on the Android Operating system. This makes sense since we expect faster and clear results on our mobile phones as that on a desktop but are not ready to compromise on the content.
Another interesting tweak is especially designed for the sports fan. Scores and schedules of the major soccer league from the USA and Canada are displayed. Users would be benefitted and would be happier if Google could make this a geographical concept and try to bring in search results that confer to the season and type of sport. But this feature is still being speculated.
The prediction algorithm has been a great boon. Auto complete is flexible enough to accommodate other speculations without losing your original search query as was before.
One major change is that two original queries can have very different search results with changes in only one word. Huffman states,“[This]makes it less likely that these results will rank highly if the original query had a rare word that was dropped in the alternate query.”
Google also decided to prevent ‘parked domains’ from dominating the results. Parked domains are those websites that bear only a large amount of advertisements and not original content. This is certainly a huge hit for developers who neglect their duty to update their websites with novel content.
Good news for bloggers is that Blog Search index has starting focusing on fresh and comprehensive blogs. This is a great opportunity for the new, undiscovered blogs that have quality work to show up in the first few search results. In a similar manner ‘scrapper’ sites, those that post duplicate stuff, are identified based on the signals Google gets. This is optimized in order to eliminate fraudulent sites.
The concept of “top result selection code rewrite” was adapted by top programmers at Google to improvise and reduce redundant results for the same time in the first page. The first result deserves to be processed more than the others in order to end up as the first search result. Certain large companies like Coca Cola have other ancillary sites and social media pages that this modification is an absolute necessity so that the first page is not crowded with only one Company’s pages.
A web developer’s prime concern is to rank well in the SERPs.A legitimate developer following these rules and catering to the multitude of changes made by Google will be able to easily adopt a better SEO technique.
With Google’s recent launch of Search, plus your world the ability to block sites from any search results was removed. Google proclaimed this will return, but is unsure about the timing.
Earlier results included a ‘Block All’ option that made sure none of the pages from the webpage you just blocked showed up in further results. This Block all feature was available to anybody who used Google chrome. But on using this there was heavy criticism that complained about reduction in relevancy of Google’s search results. This option no longer appears.
“We’re still in the process of rolling out Search plus Your World, and we’re also in the process of restoring the block sites feature for users experiencing difficulties.”
It was only a short-term problem but the time required to fix it is allegedly more than anybody expected.
The ‘cached pages’ link of Google was thought to be removed but in actuality it is only moved to the page review and not completely removed from the results. The ability to block sites was available even with Google Panda update.
With Search, Plus Your World addition, there are millions of potential searches for more personal stuff than there has ever been. Hundreds of ad pages can be generated to lure the crowd into clicking it. So it is wise for Google to reconsider its removal of the Block feature that came to existence a year back.
The Block feature is a must because it maintains a little integrity and can alter the search results and make them more personal. By blocking certain sites one can make sure you do not end up with the same unrelated or unwanted sites turning up in your search results. This is better because the block feature allows one to personalize it to their Google chrome. A claim that universal blocking would arrive is not welcome because it is not tailored or is not individualistic enough.
Search and block being absolute concepts are not welcome. Both these need to be refined for a user according to his/her needs and likes. Google will be spending unnecessary time and resource in coming up with an algorithm that caters a universal search or block result. Once the Search, Plus your World feature has established itself, there can be options included to hide or mask personal content from the worldwide web.
Google has not yet fixed a date for the return of the Block feature in the search results but it is anticipated that Search, Plus your World will not overrun the Block feature by taking out all of our personal stuff on the web. People prefer privacy except for communities and social networks they have legitimate access to their photos, posts, profile information and such.