Saturday, March 9th, 2013
The success of a private school often depends on the ability to raise finance. An effective marketing strategy is needed to encourage enrolment of students. Let’s have a look on some inexpensive inbound marketing tips to market your private school.
Inbound Marketing Strategies for Private Schools:
In today’s competitive times, private schools are competing with each other to admit more pupils and to ensure that their reputation stays positive among people. So, a solid marketing strategy is needed for enrolling students and bringing in more money to keep the private school financially independent. In recent times, marketers are relying more on inbound marketing to attract customers. EBriks Infotech has come up with some of the vital inbound marketing strategy that can be adopted by private schools to stay in the market-
- Branding- Branding can be called one of the best inbound marketing strategies. No one will deny the fact that it is the power of branding which increases the number of applications in colleges, institutions like IIMs and IITs. Though, the branding takes time but once it is done then the return which you get justifies all the efforts which you have put. If done in the right way, branding can do wonders for you. And the right way to do is- make people your brand ambassadors. So, instead of giving a full page advertisement in newspaper, educational institution just pave focus on their customer interests. You should always remember that a brand is what people ask for and people ask for those things which are referred to them by satisfied clients.
- Content marketing- It is another powerful inbound marketing strategy for private schools. Content marketing is a kind of marketing, where you can promote your products/services through varied contents, like, articles, blogs, stories or other references. Parents generally browse through different content forms before finalizing school for their kids. Therefore, it becomes useful to appear in these blogs to increase the number of people enquiring about your private school.
- Trade show marketing- It has proved to be helpful for schools driving customers. Many private schools generally organized baby shows to attract kids and parents. Similarly, many schools also held trade shows, seminars and boot camps to arouse more interest among students about their schools.
- Ambush marketing- Through ambush marketing, private schools can associate themselves with varied reputed events, without incurring any sponsorship charges and can also capitalize the popularity & success of these events. Private schools can go for ambush marketing by participating in different talk shows, social events, online discussions, etc. It is a cost effective method, which helps private schools in showcasing their talents in front of their prospective clients. And if they will succeed in winning any such contest or show then it will further strengthen their brand in the market.
- Create a website- Creating a professional website is a nice approach. Schools at all levels use website to research and connect with people. The website can be used to give information about the school, achievements, history and all other details which make it different from other schools. Once your website is running, you should properly optimized the same. Here, the entire idea is to earn the good ranking for your school’s website on varied search engines.
Thursday, October 25th, 2012
Inbound marketing is growing day by day in the business world. This online marketing has provided the business opportunities more priority than before. It helps in spreading the word about your business worldwide and increases the visitor’s traffic on your web business. Gone are the days when a businessman has to promote his business through outbound process or traditional marketing. Marketing budget is still required in inbound process to aware the targeted audience with the services you are providing but at very low cost with more effectiveness as compared to traditional marketing budget system.
Why traditional marketing not best as inbound marketing is?
- In traditional means outbound marketing, creation of advertisement either television, printing, web, etc. are done to promote business and wait for the result after that it is not necessary that the result would be in favor with the company. But in inbound, all promoting work is done online then there is no more time taken by the people to response as all people use internet for their every need.
- Promoting cost is so much in outbound marketing like to release ads in newspaper, media, create banners and more instances. But on the other hand inbound marketing only could be better with the development of best promoting techniques and you no need to spend more on this just hire an inbound marketing firm to learn the techniques and explore online without any much cost.
- All the hopes of a businessman who promotes with outbound process are depended on the ways done to promote like advertising and all to release it in the world. But more than ninety percent of their efforts are wasted because the majority is of those people who are not interested in the kind of services and products you are providing. In inbound, all the work or tasks done by their specialists like shipping will done by shipping man, management will be managed by manager, human resources and many more examples. This kind of work saves time, money and loss in business.
Now a question arises that what is the main work is done in inbound marketing to get better result?
Today all the web surfers use search engines to get the information for their need or requirement. After search we get the best results with leads. How the companies got arranged with first rank to least in the result we searched? Obviously it is not done by the search engines then who do this? This is the main work of inbound marketing experts to rank the business website high in the list of search engine results. Content, keywords analysis, footer codes and all the methods are to be prepared by experts to rank the site in search engines. Inbound marketing not only manage this all but also explore your SEO and electronic mail marketing and realize the customers why they are best then others.
Therefore you are realizing now an inbound marketing is a good way to invest energy and time as compared to your earlier thoughts. This is the reason that mostly the big companies rely on inbound marketing firm to do better tasks for them. It will ensure you that the result will not depressed you along with saving of time, energy and money.