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Posts Tagged ‘Increase Website Sale’

7 Underused Tactics to Increase E-Commerce Website Conversion Rates

Tuesday, March 20th, 2012

It is not going to be much difficult to increase conversion on your website.  Only two major principles are required to make money in Ecommerce. They are, getting people to your storefront and make them to but from your storefront. But in most of the cases, conversions in eCommerce is not only about making purchases but also it is going to be registration, e-mail signups, contact forms or anything else that matters. We all know that the aim of making an ecommerce website is to convert a visitor into a potential customer.  In this article, let us discuss some of the tactics to double your conversion rate. Before going to see those tactics, let us discuss about the common and known things that could increase conversions.

  1. 1. Add a trust seal to the home page and cart page

People usually like to make purchase with a legit and secure website. Therefore, it is necessary that your site should have a trust seal in it. The most preferred trust seals are BBB, TrustE, Verisign, and McAfee. A test has shown that opting these seals is a good investment for online storefronts, though they are high-priced. There is also an added benefit that you will get a backlink from these high authorized sites on registration. This will increase your website ranking in search engine results page.

  1. 2. Use Google website optimizer

You can use this Google Website Optimizer for free testing of your website. It is completely free and also it is better to go with free testing tools instead of costly tools. By using this, you can make more money.

  1. 3. Add testimonials and promotional statements to your site

When the testimonials come from recognized places, then they are worth of increasing your conversion rate. For example, if your product receive testimonial from celebrities and reputed companies, then it could a great way to increase the sale. Also testimonials from people everyday also boost up the conversion rate.

  1. 4. Update FAQs and About Us pages

Usually, when a visitor cannot find his/her answer in FAQs page, then he/she is too lazy to contact the customer service. Therefore, you should regularly update this FAQs page, so that the visitors feel more comfy with your site. Also adding true, reliable information about your company is a good way for conversion rates.

  1. 5. Run Pay Per Click ads to test the best marketing messages

Using the above mentioned step, it is very easy to find out which types of messages are welcomed by the customers. This step is very easy still effective.

  1. 6. Apply internal site research in order to obtain what customer are looking for

Your site should have internal search functions. If so, there is abundant data that can be used to rocket up your conversion rate. If you find large number of searches for items that you carry; then you should make those items more eminent. If there are searches for items that you do not carry, then you should look at offering them.

  1. 7. Initialize a remarketing campaign

This is an off-site factor. Still, it has a great influence in increasing the conversion rate of your site.


There are number of methods available to increase your sale and conversion rate. The above mentioned are only few methods which help you to move along with your sales. You can also add your own ideas to do so.


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How Do the Sales Representatives Generate Leads to the Target Businesses?

Monday, December 26th, 2011

It is at first very important to understand what a lead generation system is before understanding how a sales representative generate leads to the targeted businesses.

Lead Generation System

An excellent system of lead generation system must possess the following features/characteristics

  1. Generate names, mail addresses, and the addresses of the people who react and are involved in knowing a lot about the specific service or product.
  2. The people who react give you the authorization to get in touch with them and give the best sales appearance about the specific service or product.
  3. Create a positive rapport of trust

Targeting the Best Buyers:
When looking at a financial statement which demonstrates the income produced from all of your clients, you will find that the rule which is the “80/20 Rule” is functioning inside your business. This means, just about twenty percent of your customers are providing you eighty percent of the business and the profitability. Hence they must be your Best Buyers or the Dream Clients.

What is the meaning of this and how does it help you? It simply means that you must target and focus on these clients (best buyers) first, since this will be the simplest method for the growth of your business and the profitability. Hence it is advised to spend some time first just in terms of minutes to create a profile of your best buyer or the dream client.

How the sales representatives generate their leads for their businesses?

Discovery of adaptable online marketing directs work in a variety of methods based upon the products that are offered 1) Life span and 2) The Price point. Depending on these given factors, the lead generation efforts occur in the different directions. The main areas of success in SEO lead generation are:

  1. Contact form marketing
  2. Present customer relationship referrals
  3. Newsletter marketing
  4. Search Engine Optimization
  5. Cross market marketing

A note about the purchased leads:
Purchasing of the SEO leads is yet a comparatively unsafe area of the lead generation of SEO. There are a few companies that are seen with abundant successful leads acquired from. Note down that these companies’ methods are inclined to be alike as the direct marketing which is discussed in the first part of the segment.

Hence a solid portfolio and a broad set of ranking keywords on the website of the provider’s site turns whatever thing into an opportunity of lead generation opportunity.


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