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Posts Tagged ‘Internet Marketing Company India’

7 Tips to get organic traffic on your website

Monday, March 11th, 2013

SEO has been fund lot helpful in gaining high ranking on result pages and thus, bringing in traffic as well as revenue for the company. A person should carefully follow various tactics and techniques to get the best returns.

SEO, Search Engine Optimization is often carried out to attract traffic and gain high ranking on search engine result pages. There are different SEO techniques that help businesses in a variety of ways. Once the site ranks high, different measures are looked into to maintain the ranking so that there can be more organic search clicks.

SEO takes care of searches that return to your site, as relevant. There are many SEO techniques that can lead to high ranking in result pages, but the approach adopted should be useful in driving traffic with the help of content development and search query relevance. Secondly, the site should be properly optimized, indexed and catalogued. It should have relevant content. The site architecture, content relevance, onsite engagement, social signal, etc should be taken into consideration.

The content written should not only serve the SEO purpose, but instead should also be informative and should have engaging element to pull readers. It would definitely be helpful in spreading brand awareness. There are various elements that could help you gain high ranking in search results. A few of them are markup, bolding, breadcrumbs, images, video, title, authorship, site links, social signals etc.

SEO practitioners can also follow different strategies to call out results in SERPs. It includes rich snippet, reviews count, etc. Whatsoever is the strategy adopted, an important point to ponder over is t keep people engage. Let’s learn about 7 tips that can be useful in doing so.

  1. It is important to build a brand. Leveraging offsite promotions and creating associations and affiliations can encourage users to click.
  2. Meta tag description and title tag of the page are other two important components. They should be able to explain users what they would get from a click.
  3. Core optimization is major rule. In addition to on page and in code tag optimization, one should also look at site structure and internal linking.  Site navigation and bread crumbs are also important areas.
  4. Rich snippets are believed to be liked by Google. It helps users to get a quick glance at the information on a web page without waiting for it to be loaded.
  5. Authorship is another important area. Write great content.
  6. The products and services should be explained, keeping growing use of multimedia in mind. Video and image should be created and optimized accordingly.
  7. Review the result pages to know about the progress.

 

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