It has been seen that searcher locality influence regular search results for nearly every query. As this location is auto-detected and therefore, it is not possible to omit it from a search. You will be able to change it to another location within your nation.
Even very generic searches are affected in different ways. Due to this reason, local links are getting more importance also when it comes about your important keywords. In order to dominate a search theme for every visitor from different location, you should add city-specific pages and texts to your website which will enhance your chances.
So, what is the meaning of local link building and how can you acquire locally relevant links? Let’s find out.
It is pertinent to address location relevance city-by-city. There are some cities which have a positive impact on their neighbouring cities and therefore, it is important to first focus on the larger cities. When you decide to google for only a city name, you will get results like:
You can copy your strategy on a service in one city with the same service in other city. Some of the examples are-
Even if you are offering your products/services nationwide, Google has made it clear that being local helps in increasing ranking. You should take all necessary steps to cover the most important cities. Take all crucial measures to go local!