Tuesday, February 26th, 2013
“EBriks Infotech has come up with some crucial digital marketing tips for retail industry. Read on to know about some of them.”
Digital Marketing Tips For Retail Industry:
When you decide to open the brick and mortar retailing shop, you may decide to have a grand opening or ribbon cutting. Marketing and advertising to get the right word out about your new business may probably one of your top concerns. Similarly, properly maintaining a website and creating good relations with customers is the success mantra of any online retailer business. Below are some crucial digital marketing tips for retail industry-
- Share knowledge– Most online retailers share only those information which manufacturers share with them. However as an online marketer, it becomes crucial to provide something more to a customer. In order to get more exposure, share knowledge and increase awareness, an online retailer must choose articulate marketing. Engaging your customers on varied popular social media platforms is the another way through which you can easily share knowledge not only about your products and services, but also about latest trends and innovations.
- Video marketing– Print advertising can prove to be ineffective in comparison of visuals. Unlike television marketing, which can put extra weight on your budget, video marketing proves to be an economical tool to reach a larger audience. It helps retailers to disseminate their message across larger audience for little investment. Unlike traditional marketing, a unique online ad or video helps in effectively conveying your message or brand.
- Be active on social media channels– For most of the people, social media has emerged out as a credible source of information. Different social platforms, like, twitter, facebook and myspace prove to be useful in gaining an audience base. These also prove to be a perfect platform for announcements, offers, new merchandise and for doing different kinds of promotions.
- Grab most from local listings– Different search engines like google, bing or yahoo as well as several directories have made it quite easy for local shoppers to find businesses, maps and directions and much more. Online retailers should make attempts to capitalise on these free listings in order to attract more and more customers.
- Give something- Shoppers love to get something without spending anything. Retailers understand this and therefore, use freebies and give-aways as crucial marketing tools. Pens with business name on them and shopping bags with company’s logo are some of these examples.
- Website submission- Many website owners submit their sites to major search engines and then wait for customers to come over them. While this can be called a vital step for online marketing, website owners often ignore other available directories. Search for some of the specialized link directories and niche sites for submitting business information.