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Posts Tagged ‘Search Engine Optimization’

Build Your Online Brand with Social Media Optimization

Thursday, April 19th, 2012

If you want your website to be the beneficiary of instant exposure and increase inbound links, social media optimization (SMO) can help you in endless ways.

A subset of search engine optimizationsocial media optimization (SMO) is slowly but steadily gaining popularity among business owners and online marketers. Its growing popularity can be attributed to the fact that SMO is extremely useful to create more visibility for a business and its website using sites such as Facebook, Twitter, MySpace, Hubpages, Digg, Squidoo, Blogger, Delicious, etc.

One of the biggest advantages of social media optimization is that an online business can easily drive traffic to its website through RSS feeds, social news, and sharing buttons. Moreover, SMO tools and techniques such as commenting on other blogs, participating in discussion groups, blogging, and status update postings on social networking profiles can be highly useful in generating awareness about an online business. This improved awareness can then be used to create demand for the products and services offered by the business and improve search engine rankings.

If that was not all, social media optimization techniques can be used for encouraging internet users to bookmark site pages and participate in community groups. Furthermore, SMO is also useful to create fresh, appealing, and relevant content that can encourage site visitors to become regular customers and promote the site to family members, friends, colleagues, etc.

In addition to all these advantages, search engines such as Google have already started crawling data from SMO-enriched and supported sites and many sites have already benefited from improved search rankings. Social media optimization can even be used for generating thousands of quality inbound links from a website in a short span of time and helping a business build brand equity in quick time. This affordable yet highly effective marketing strategy is also beneficial for promoting high and quick returns on investments. The best part is that SMO results can easily be measured and quantified.

In short, social media optimization could be the integral part of your online marketing strategy as it is extremely useful to create awareness and recognition for your business and its site. In addition to that, SMO will also help your site become a beneficiary of hundreds and thousands of inbound links from high ranking sites.

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Local SEO: Secrets to Killing the Competition

Thursday, March 29th, 2012

Search engine optimization is the method of improving the ranking or the visibility of the website or a page while searching in a search engine. The search engines search results using the keywords or phrases. The general method used is the natural, unpaid or the algorithmic method. This method is also known as organic method search results. The search results show websites and pages with higher ranks, which make more visitors to visit those pages. SEO is also available for image search, video search, local search, audio search and academic search engines.

It is actually very difficult to rank well on a search engine and that too for a newly created site it is very important. But consider a Local search, where one can easily top and rank higher among their peers. The ranking becomes very easy and the back work or the traffic for the content is also understood easily. So it is easy to dominate the local search by using certain steps. These local SEO’s consider how search engines work and rank according to the target audience. Nowadays search engine friendly is used for website design, images, videos, shopping carts, menus, contents and other parts which are successfully extracted for search engine exposure.

Today it is easy to top the local search engine by just following certain measures. Many startups, small companies, local managements, media and other websites top the ranking in local searches. To get the number one rank, one can do the process of link building, advertising or PPC. These things are little difficult that makes a common man to do so as to achieve the top rank in a local search. The main factor which decides the ranking factor is that how much one charges and how many customers one has.

The main and easy way to top the competition is that socially connecting one and making him popular among his local people. This can be easily done by advertising and sharing things on popular social networking sites. This makes way to easy popularity among his friends and local people. Then blog and other kind of personal websites can help. Social book marking or listing of super pages are also certain things which can make his site more frequent visiting. The main thing one has to concentrate is that he should maintain his local followers and should constantly keep track of his site management. This can be done by regularly updating the site and improving the format of the site so that more visitors visit his site. The site has to be simple, attractive, should have all features and should provide more pictures. These minor things will attract more visitors and also will maintain the number of people already following the site.


The uniqueness in giving the title, name of sub links, sub heading can also increase the rating of the site. Using vibrant colors, attractive tabs, icons and logos are very vital. The logo talks about the site more than anything. It has to be designed by professionals and a attractive logo makes an impression in the minds of people. Simple 32×32 icons and normal, simple fonts make the look more satisfactory. Using wordpress, common themes and configurations make it more worthy.

 

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How can I increase the visits and clicks to my website?

Wednesday, February 1st, 2012

Tips to increase the visitor and clicks on the Website

When we talk about increasing website traffic, then it includes several different things, like increasing hits, increasing pageviews, increasing sessions, and increasing unique visitors. With the help of SEO techniques, you can always increase the visitors and clicks.

Usually, on the higher level only pageviews, user sessions, and unique and return visitors are measured. So following are the few of the tips that will help you in increasing the visits and clicks to the respective website:

Such things will cost you nothing and you can promote your website without any hassle. Not only this, you can always use these tricks, which will help you in technical ways. People will become aware of you and your services.

 

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What is SEO and What is the current rule of Google for SEO

Friday, December 16th, 2011

SEO or Search Engine Optimization is said to be the process of enhancing the visibility of a particular website in various search engines. The more a website appears in the search engine results, the more it becomes easier for the visitors to have a look at it which thereby results in getting more traffic towards that site.

According to Internet World Stats, global internet users has reached nine zeros number and is still increasing at the rate 400% as compared to last year 2010. Until and unless you have made your business a brand name like Google, Yahoo, Facebook, your chance to be known and get business are minimal without the help of Search Engine Optimization – SEO.

Google has recently announced some changes in their algorithm for SEO which tends to eliminate some sites that don’t fit into the criteria. People who tend to copy things from other websites and post it in their websites and earn money have been completely stopped by this new algorithm of Google for SEO. Duplicate website content found in the Google search results has been stopped. All those copied and unoriginal content from most websites have been cracked down.

Recently Google webmaster had posted that any website which often copies content from other websites to gain popularity in the search results and also to get traffic will be removed permanently from the index of Google. These new rules will surely be a heavy blow to those who have been indulging themselves in such unreliable and misleading activities. Yet these rules will be of great help to companies that provide real content to their customers. Original and quality content with relevant keywords that are not added to the content forcefully is said to rank high in Google from now onwards.

Be fresh, be new, be innovative, be relevant! Businesses who post only original and high quality content on their website are said to have more chances to succeed with these new rules of Google.

Internet Marketing is all about SEO. This article explains the need of SEO and the current rule of Google for SEO.

 

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