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Posts Tagged ‘SEO India’

SEO Gone Wrong Internationally You 7 Assumptions May Become Reason of Your Campaign Failure

Tuesday, June 11th, 2013



There are many SEO practices that do not work internationally. Hence, a person develops various assumptions in order to make SEO a success. These assumptions, discussed below can ruin your program immensely.

There are a large number of companies that have either set up in house SEO team or hired agencies to build online presence. SEO, Search Engine Optimization has not only been useful in gaining online visibility, but also helps in getting traffic and ranking, which leads to higher conversion. Many companies get good domestic figure, but not international figures. The research has brought to light 7 main assumptions that can ruin the SEO programs and would not bring in good results internationally.

  1. A thought of doing in-country training or global seminars to make SEO a success. One should keep in mind that it is important to understand SEO not only theoretically, but also practically. There should be understanding between teams and departments and it is more important than training.
  2. A thought of having a resource in each country to get technical fixes implemented. Though additional resource sounds good, but every person added to a team would add training, communication and overhead expenses. One should focus on regional resources that can interact with country specific stakeholders and can get the things done.
  3. A thought of optimizing for the official language in each country. It is difficult to follow it practically, as there are many countries in which there are many dominant or official languages. In such cases, English language is given priority. Thus, instead of focusing at this point, one should stay focused at new updates, target audience, etc.
  4. A thought of adopting different strategies that could be effective domestically and rolling it to additional countries. One should keep in mind that people with different culture and region differ in their search. People differ from each other even on keyword usage. Some search around features, while other on comparison or price.
  5. A thought of optimizing country wise. Though it is an easy way to categorize things, but not the right approach to optimize the site. There are many non-nationals residing in the country. Instead, one should focus on different cultures in a region while localizing content and developing strategies.
  6. A thought of having effective link building strategy domestically. The things that work at home are not likely to work abroad, as every region has it ecosystem. At some places, just good content can bring good results, while at some other places; you need to ask help from regional experts.
  7. A thought of finding keywords with local exact match volume. It works only in some countries, where searches are focused around few selected terms.

SEO in 2013 - EBriks Infotech

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Local SEO: Secrets to Killing the Competition

Thursday, March 29th, 2012

Search engine optimization is the method of improving the ranking or the visibility of the website or a page while searching in a search engine. The search engines search results using the keywords or phrases. The general method used is the natural, unpaid or the algorithmic method. This method is also known as organic method search results. The search results show websites and pages with higher ranks, which make more visitors to visit those pages. SEO is also available for image search, video search, local search, audio search and academic search engines.

It is actually very difficult to rank well on a search engine and that too for a newly created site it is very important. But consider a Local search, where one can easily top and rank higher among their peers. The ranking becomes very easy and the back work or the traffic for the content is also understood easily. So it is easy to dominate the local search by using certain steps. These local SEO’s consider how search engines work and rank according to the target audience. Nowadays search engine friendly is used for website design, images, videos, shopping carts, menus, contents and other parts which are successfully extracted for search engine exposure.

Today it is easy to top the local search engine by just following certain measures. Many startups, small companies, local managements, media and other websites top the ranking in local searches. To get the number one rank, one can do the process of link building, advertising or PPC. These things are little difficult that makes a common man to do so as to achieve the top rank in a local search. The main factor which decides the ranking factor is that how much one charges and how many customers one has.

The main and easy way to top the competition is that socially connecting one and making him popular among his local people. This can be easily done by advertising and sharing things on popular social networking sites. This makes way to easy popularity among his friends and local people. Then blog and other kind of personal websites can help. Social book marking or listing of super pages are also certain things which can make his site more frequent visiting. The main thing one has to concentrate is that he should maintain his local followers and should constantly keep track of his site management. This can be done by regularly updating the site and improving the format of the site so that more visitors visit his site. The site has to be simple, attractive, should have all features and should provide more pictures. These minor things will attract more visitors and also will maintain the number of people already following the site.

The uniqueness in giving the title, name of sub links, sub heading can also increase the rating of the site. Using vibrant colors, attractive tabs, icons and logos are very vital. The logo talks about the site more than anything. It has to be designed by professionals and a attractive logo makes an impression in the minds of people. Simple 32×32 icons and normal, simple fonts make the look more satisfactory. Using wordpress, common themes and configurations make it more worthy.


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What is SEO and What is the current rule of Google for SEO

Friday, December 16th, 2011

SEO or Search Engine Optimization is said to be the process of enhancing the visibility of a particular website in various search engines. The more a website appears in the search engine results, the more it becomes easier for the visitors to have a look at it which thereby results in getting more traffic towards that site.

According to Internet World Stats, global internet users has reached nine zeros number and is still increasing at the rate 400% as compared to last year 2010. Until and unless you have made your business a brand name like Google, Yahoo, Facebook, your chance to be known and get business are minimal without the help of Search Engine Optimization – SEO.

Google has recently announced some changes in their algorithm for SEO which tends to eliminate some sites that don’t fit into the criteria. People who tend to copy things from other websites and post it in their websites and earn money have been completely stopped by this new algorithm of Google for SEO. Duplicate website content found in the Google search results has been stopped. All those copied and unoriginal content from most websites have been cracked down.

Recently Google webmaster had posted that any website which often copies content from other websites to gain popularity in the search results and also to get traffic will be removed permanently from the index of Google. These new rules will surely be a heavy blow to those who have been indulging themselves in such unreliable and misleading activities. Yet these rules will be of great help to companies that provide real content to their customers. Original and quality content with relevant keywords that are not added to the content forcefully is said to rank high in Google from now onwards.

Be fresh, be new, be innovative, be relevant! Businesses who post only original and high quality content on their website are said to have more chances to succeed with these new rules of Google.

Internet Marketing is all about SEO. This article explains the need of SEO and the current rule of Google for SEO.


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