Freshness is a search engine’s mantra. Some results like sports news, movie reviews and other news are very date sensitive. So search engines need to publish these in the top results. Google has altered its algorithm to improve its ‘Freshness’ quotient.
A fresh content is identified by a significant increase in search for that particular topic; the trend it had over time and to some extent reliable sources like Google News. Google scans all the documents for freshness and then filters them in accordance to the query. Certain queries require the most updated version of news whereas others are content with old results.
Search engines identify a content or page as a fresh one when it is obviously never-before-published matter. Likes, Tweets and +1 feedback help in establishing this fresh content. With time this content can soon go from being fresh and interesting to stale.
Google engineers do not consider pages that are old as fresh ones with little bits of alterations. A new update is required in order for Google to recognize it as fresh content. An old page with multiple updates is valued much more than that which has new pictures. New pages addition greatly helps to improve the freshness value of a site. The more the fresh content the better chances it has of turning upfront in the Google results. Fresh content is not only a value addition but an essential link to the search engine. Changing important content in a site can influence the search because the major outlook is changed and the key concept’s gravity is shifted. This can give an edge to your site if the new topic is quite unheard of.
Constant updation and addition of fresh content will naturally lead to trafficking of your site and improve your reputation as a source. The rate of new content addition matters more than one thinks .Once the content becomes stale it is very difficult to improve the status of the website, irrespective of the volume of new content. Readers have to believe that your site will update on a standard time interval, be it a day or week. It will also help build links and social signals that are crucial in online marketing.
Search Engine Optimization (SEO) is necessary for any large concern that hosts multiple pages of websites. With the new version of Google’s algorithm that checks for latest fresh content, SEO of WebPages for such large companies is a challenge.
SEO techniques normally employed by the companies are classic approaches like keyword altering and link building. But other approaches like monitoring the Trend and having the content shared in Social Media are gaining importance. Consistently producing new content is of paramount importance because what was news an hour ago can be turned into trash by the social media, if not properly monitored.
A blog that reached out to the tech-savvy and the geeks asked this question of what new ideas would Google require in 2012 .Some of the suggestions were extremely interesting like the following.
A chrome extension that acts like a clip to keep track of your browsing history when it jumps major topics. It is so commonplace to start searching for one thing and end up an hour later on a completely different and alienated topic that you don’t know how you landed in the first place. This extension would help keep track of such major digressions in your search and help you get back on track when needed. It might effectively replace bookmarks.
Since there is practically nothing that Google cannot provide, it may be inconvenient when you type in a sentence and the results for meaningless words come up. Google has to learn to incorporate a search that will search for a comprehensive sentence or a phrase that makes sense and not random words. It could be the end of having to use a ‘+’ sign after every word.
A time-specific search like ‘search by newest’ or ‘search by date’ will be well appreciated. When such features have already been fabricated into most websites, Google just keeps turning up older results that one does not require.
Frequent website recurrence can be adopted. If I am interested in a particular website for information I naturally seek it the next time. But Google can mix it up with a mushroom cloud of related websites carrying only useless material. So the ‘memory’ of Google to try and get me on the same site is needed.
Sometimes deep searches like text within a picture or video can be troublesome and time consuming. If Google can device an algorithm to compensate this little feature it would be extremely helpful. It will save lots of time and live streaming videos from the beginning won’t be necessary. One could just skip ahead to the part one wants.
Google standard search layout can be changed for better viewing, like in images for instance, the images that are best suited for the search can be larger so that I don’t have to hover over it to get a clearer view. Also instead of a vertical scroll maybe a horizontal scroll would be better for images.
Removing junk websites and those WebPages that no longer exist can be as important as adding new ones. The non-existent WebPages are no longer used and are clearly occupying space. Even though this is a trivial issue, it can eventually add to the ease of use.
Google offers innumerable services that include Google Docs, Maps, Earth, Mail, Images, Videos, Shopping, News, Calendar, Scholar, Groups, and Reader and so on. Normally this is a random list. If this list can be customizable so that one does not have to go through 3 steps to reach a particular application it would be helpful.