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Posts Tagged ‘SEO Services India’

SEO Gone Wrong Internationally You 7 Assumptions May Become Reason of Your Campaign Failure

Tuesday, June 11th, 2013

 

 

There are many SEO practices that do not work internationally. Hence, a person develops various assumptions in order to make SEO a success. These assumptions, discussed below can ruin your program immensely.

There are a large number of companies that have either set up in house SEO team or hired agencies to build online presence. SEO, Search Engine Optimization has not only been useful in gaining online visibility, but also helps in getting traffic and ranking, which leads to higher conversion. Many companies get good domestic figure, but not international figures. The research has brought to light 7 main assumptions that can ruin the SEO programs and would not bring in good results internationally.

  1. A thought of doing in-country training or global seminars to make SEO a success. One should keep in mind that it is important to understand SEO not only theoretically, but also practically. There should be understanding between teams and departments and it is more important than training.
  2. A thought of having a resource in each country to get technical fixes implemented. Though additional resource sounds good, but every person added to a team would add training, communication and overhead expenses. One should focus on regional resources that can interact with country specific stakeholders and can get the things done.
  3. A thought of optimizing for the official language in each country. It is difficult to follow it practically, as there are many countries in which there are many dominant or official languages. In such cases, English language is given priority. Thus, instead of focusing at this point, one should stay focused at new updates, target audience, etc.
  4. A thought of adopting different strategies that could be effective domestically and rolling it to additional countries. One should keep in mind that people with different culture and region differ in their search. People differ from each other even on keyword usage. Some search around features, while other on comparison or price.
  5. A thought of optimizing country wise. Though it is an easy way to categorize things, but not the right approach to optimize the site. There are many non-nationals residing in the country. Instead, one should focus on different cultures in a region while localizing content and developing strategies.
  6. A thought of having effective link building strategy domestically. The things that work at home are not likely to work abroad, as every region has it ecosystem. At some places, just good content can bring good results, while at some other places; you need to ask help from regional experts.
  7. A thought of finding keywords with local exact match volume. It works only in some countries, where searches are focused around few selected terms.

SEO in 2013 - EBriks Infotech

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How can I increase the visits and clicks to my website?

Wednesday, February 1st, 2012

Tips to increase the visitor and clicks on the Website

When we talk about increasing website traffic, then it includes several different things, like increasing hits, increasing pageviews, increasing sessions, and increasing unique visitors. With the help of SEO techniques, you can always increase the visitors and clicks.

Usually, on the higher level only pageviews, user sessions, and unique and return visitors are measured. So following are the few of the tips that will help you in increasing the visits and clicks to the respective website:

Such things will cost you nothing and you can promote your website without any hassle. Not only this, you can always use these tricks, which will help you in technical ways. People will become aware of you and your services.

 

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How to increase traffic to the web sites?

Friday, December 23rd, 2011

Here are top five ways to increase the traffic to the blogs or web sites you own.

Optimizing the existing web site

If the web site is by now up and is been running and there is no traffic, one among the probable reasons may be improper optimization. For getting a good ranking in the search engine ranking, the web pages should focus upon the target keywords, and the keywords must be placed deliberately in the appropriate tags (description, title and keywords). Careful and appropriate placement of the phrases and key words is the actual phenomenon of Optimization

Add additional content to the webpage

This method is a very effective one which most website owners ignore. Most of the people do not comprehend that every inner page of any website works like that of a mini-website and through those door ways, it is possible to reach the sites that will be located in the search engines and through which the surfers shall enter. Thus increasing the number of pages with optimized content shall increase traffic.

Increasing the quantity of the inbound links to the site or quality back links to your site

If the other website place back links to your site, there are chances of increasing the traffic of your site. This can either be direct increase or indirect increase. A direct boost shall be given as surfers who spot these links shall click through and visit your web site. The indirect traffic boost is provided by the popularity of the link is that the website shall get a superior ranking in the search that calculate popularity of the link as an indicator of the website’s value.

Offline Advertising a must

Most of the people still sit offline and spend their time. A print advertisement, TV ad, in the stationary or the brochures with your URL shall help be advantageous. But make sure it is visible to most of the surfers/people. Always a simple and easily understandable URL is advantageous.

Try out the Pay Per Click Ads

SEO, content creation, publishing and reciprocal linking all take some time to bring traffic to the web site. If the major segments of your web site are prepared for unrestricted viewing and want to see how well it can do, then purchase some traffic. Most popular and most likely the most effectual pay per click ad program is the Google’s Adwords. It just takes some time to set up but immediate traffic can be obtained. Make sure there is good content as traffic must keep flowing and should recover the cost of advertising as soon as possible.

Traffic increase to any web site or blog page is an essential requirement and expectation of all the web site owners and thus it is very obvious that only proper optimization of content, good advertisement and excellent content can deliver traffic.

 

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What is SEO and What is the current rule of Google for SEO

Friday, December 16th, 2011

SEO or Search Engine Optimization is said to be the process of enhancing the visibility of a particular website in various search engines. The more a website appears in the search engine results, the more it becomes easier for the visitors to have a look at it which thereby results in getting more traffic towards that site.

According to Internet World Stats, global internet users has reached nine zeros number and is still increasing at the rate 400% as compared to last year 2010. Until and unless you have made your business a brand name like Google, Yahoo, Facebook, your chance to be known and get business are minimal without the help of Search Engine Optimization – SEO.

Google has recently announced some changes in their algorithm for SEO which tends to eliminate some sites that don’t fit into the criteria. People who tend to copy things from other websites and post it in their websites and earn money have been completely stopped by this new algorithm of Google for SEO. Duplicate website content found in the Google search results has been stopped. All those copied and unoriginal content from most websites have been cracked down.

Recently Google webmaster had posted that any website which often copies content from other websites to gain popularity in the search results and also to get traffic will be removed permanently from the index of Google. These new rules will surely be a heavy blow to those who have been indulging themselves in such unreliable and misleading activities. Yet these rules will be of great help to companies that provide real content to their customers. Original and quality content with relevant keywords that are not added to the content forcefully is said to rank high in Google from now onwards.

Be fresh, be new, be innovative, be relevant! Businesses who post only original and high quality content on their website are said to have more chances to succeed with these new rules of Google.

Internet Marketing is all about SEO. This article explains the need of SEO and the current rule of Google for SEO.

 

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