There are many SEO practices that do not work internationally. Hence, a person develops various assumptions in order to make SEO a success. These assumptions, discussed below can ruin your program immensely.
There are a large number of companies that have either set up in house SEO team or hired agencies to build online presence. SEO, Search Engine Optimization has not only been useful in gaining online visibility, but also helps in getting traffic and ranking, which leads to higher conversion. Many companies get good domestic figure, but not international figures. The research has brought to light 7 main assumptions that can ruin the SEO programs and would not bring in good results internationally.
When we talk about increasing website traffic, then it includes several different things, like increasing hits, increasing pageviews, increasing sessions, and increasing unique visitors. With the help of SEO techniques, you can always increase the visitors and clicks.
Usually, on the higher level only pageviews, user sessions, and unique and return visitors are measured. So following are the few of the tips that will help you in increasing the visits and clicks to the respective website:
Such things will cost you nothing and you can promote your website without any hassle. Not only this, you can always use these tricks, which will help you in technical ways. People will become aware of you and your services.
Here are top five ways to increase the traffic to the blogs or web sites you own.
Optimizing the existing web site
If the web site is by now up and is been running and there is no traffic, one among the probable reasons may be improper optimization. For getting a good ranking in the search engine ranking, the web pages should focus upon the target keywords, and the keywords must be placed deliberately in the appropriate tags (description, title and keywords). Careful and appropriate placement of the phrases and key words is the actual phenomenon of Optimization
Add additional content to the webpage
This method is a very effective one which most website owners ignore. Most of the people do not comprehend that every inner page of any website works like that of a mini-website and through those door ways, it is possible to reach the sites that will be located in the search engines and through which the surfers shall enter. Thus increasing the number of pages with optimized content shall increase traffic.
Increasing the quantity of the inbound links to the site or quality back links to your site
If the other website place back links to your site, there are chances of increasing the traffic of your site. This can either be direct increase or indirect increase. A direct boost shall be given as surfers who spot these links shall click through and visit your web site. The indirect traffic boost is provided by the popularity of the link is that the website shall get a superior ranking in the search that calculate popularity of the link as an indicator of the website’s value.
Offline Advertising a must
Most of the people still sit offline and spend their time. A print advertisement, TV ad, in the stationary or the brochures with your URL shall help be advantageous. But make sure it is visible to most of the surfers/people. Always a simple and easily understandable URL is advantageous.
Try out the Pay Per Click Ads
SEO, content creation, publishing and reciprocal linking all take some time to bring traffic to the web site. If the major segments of your web site are prepared for unrestricted viewing and want to see how well it can do, then purchase some traffic. Most popular and most likely the most effectual pay per click ad program is the Google’s Adwords. It just takes some time to set up but immediate traffic can be obtained. Make sure there is good content as traffic must keep flowing and should recover the cost of advertising as soon as possible.
Traffic increase to any web site or blog page is an essential requirement and expectation of all the web site owners and thus it is very obvious that only proper optimization of content, good advertisement and excellent content can deliver traffic.
SEO or Search Engine Optimization is said to be the process of enhancing the visibility of a particular website in various search engines. The more a website appears in the search engine results, the more it becomes easier for the visitors to have a look at it which thereby results in getting more traffic towards that site.
According to Internet World Stats, global internet users has reached nine zeros number and is still increasing at the rate 400% as compared to last year 2010. Until and unless you have made your business a brand name like Google, Yahoo, Facebook, your chance to be known and get business are minimal without the help of Search Engine Optimization – SEO.
Google has recently announced some changes in their algorithm for SEO which tends to eliminate some sites that don’t fit into the criteria. People who tend to copy things from other websites and post it in their websites and earn money have been completely stopped by this new algorithm of Google for SEO. Duplicate website content found in the Google search results has been stopped. All those copied and unoriginal content from most websites have been cracked down.
Recently Google webmaster had posted that any website which often copies content from other websites to gain popularity in the search results and also to get traffic will be removed permanently from the index of Google. These new rules will surely be a heavy blow to those who have been indulging themselves in such unreliable and misleading activities. Yet these rules will be of great help to companies that provide real content to their customers. Original and quality content with relevant keywords that are not added to the content forcefully is said to rank high in Google from now onwards.
Be fresh, be new, be innovative, be relevant! Businesses who post only original and high quality content on their website are said to have more chances to succeed with these new rules of Google.
Internet Marketing is all about SEO. This article explains the need of SEO and the current rule of Google for SEO.