If you are planning to start a new SEO project or is interested in checking the progress of ongoing projects, it is useful to follow the below approach.
It is possible to start doing your keyword researching by doing a lot of brainstorming. You can involve your clients and take their suggestions also because in this way, you will be able to get their views. Also, companies tend to think from an industry point of view and choose those keywords that their potential clients never use.
Make use of Google’s adword planner to search for most suitable keywords which have high search volume. Even you can search for new keywords ideas.
Check Conversion Rrates
You should then add do estimations for conversion rate and value which will help in making your search volumes more useful for strategic choices. If no concurrent data is available, then you can do it on a guessing work also, like guess top 5 keywords which are more relevant to your services.
Test Crucial Assumptions
It is important that keywords from your research should be having high search volume and high conversion rate with a discrete amount of efforts.
Do A Relevance Test
It is advised to do conversion rate assumptions on the basis of conversion rates, which you already have on your current search traffic. If you are not clear about those certain keywords that are similar enough to current traffic, then you should use Adwords traffic which will allow you to test your message and also landing page on different real searchers.
The conversion rate on your search ad is a nice idea to test your message. The bounce rate on a landing page tells whether the visitor like your page or not. Moreover, every click towards the potential conversion helps in increasing the quality and value of the search traffic.
For step 1 & 2 keywords, the viable strategy would be to create the required number of pages or integrate keywords in existing pages. It is important to judiciously use keyword combinations because that will boost your writing and link building efforts.
However, if you find abundant keywords in your above two steps which need to be addressed, then you should start creating pages for those. It is important to note that you should always use those keywords which you can rank along with your current links. Link building is easy to earn once you have written, relevant and SEO friendly content that includes all important keywords.
Nearly every business today must have the clear information on how much amount should be spend on search engine optimization (SEO). It is imperative to have a viable online marketing strategy as it helps in improving the website ranking and thus helps in surviving in the web-driven world. The question which arises is, “how much amount should we spend on SEO”? Keep reading on to know all the information that you may be needed to take the right decision, plus some important tips on how SEO agencies work so that you can easily create an important partnership with the online company.
It is crucial to have a thorough understanding of the payment models which are adopted by SEO agencies. Usually, SEO companies offer below main forms of payment and services.
In this model, clients are needed to pay a certain fee each month in exchange for the agreed-upon wide array of services. It is the most common payment model as it offers high ROI. Usually, SEO agency offers regular analytic reports, link building, press releases, keyword optimization services, etc.
Usually, all SEO companies provide contract services. The services that are offered by an SEO agency are often advertised on the website, along with a price.
Here, pricing is custom-built. For instance, the local bakery shop may ask an SEO agency to help them in their online marketing. The client wants the SEO company to establish its online presence in the market. Here, the SEO agency and the local bakery shop owner will decide on the cost and scope of the SEO plan.
Hourly based model- As the name itself connotes, the SEO agency charges hourly in exchange for receives.
To protect yourself from unethical practices of SEO agencies, read and heed-
Guarantees= Due to the constant changing algorithms of google, no SEO firm can provide guarantees.
Promise of instant results= True, some SEO tactics can produce instant results by gaming the system. However, be warned that these can hurt you negatively in the long run. Those SEO practices that often give instant results, are completely against the web master guidelines. Google penalizes these techniques, resulting in the lost ranking that can take several months to recover.
Link building services= Link building is crucial to the success of any SEO plan. But there’s a dark side of link building also. Incoming links from distrust or illegal website may actually lower your website ranking. Before hiring an SEO agency, it is important to check that their link building services are ethical and white label. It is also useful to ask them from where they will earn links for your business.
SEO is a time consuming process. Aggressive campaigns may push your website ranking but the most enduring SEO results only come from the long-term relationship.
SEO is a constant changing world and therefore, your rankings will also change. The search engine ranking will rise and fall with the changing algorithms. You may need to constantly put your efforts in ranking your website high on search engine.
It is always a nice idea to hire a SEO agency to improve website ranking. Even an employee who has a considerable knowledge of SEO will be hard-pressed to impart the level of services and excellence which can be found in the SEO agency. You’ll find it difficult to get the same level of ROI that you would get by hiring the SEO agency.