There are myriad of people who believe that SEO is just achieving high ranking on search engine result pages. Apart from high ranking, the SEO activities should be helpful in improving upon CTR and the conversion rate for better results. CTR depends a lot on rich snippets.
There are numerous of articles and SEO updates on achieving high ranking, algorithm updates, best SEO practices, importance of social signals, etc. truly speaking, there are lots of strategies available in today to achieve top ranking, but is this ranking useful if you don’t have much users to click over it. In many cases, companies’ website rank no.1, but the CTR is too low, as reported by Google Adwords keyword tool. It brought to light that SEO’s does not end up with achieving top ranking.
Rich snippet has its value, when it comes to high CTR. For example, “Directory Submission” is one of the services that have improved effectiveness after the new Google algorithm updates. As it is effective, there were a large number of testimonies and reviews, which were displayed on the sales page. After few days, the rich snipped for positive feedback started showing up for the keyword. Thus, there was a huge improvement in CTR and it can be said that rich snippets add more value to the search results. Moreover, this rich snipped was viewed more by people than the result on first position.
The research conducted in this regard showed that 90% of the people who were asked to choose the result for “Directory Submission Services”, chose the one with rich snippet, though they are on first position or not. Though it works, but there is a need to follow the rules. Any unlawful way adopted to create reviews, integrated schema and activating them can put you in a trouble. Your website may be penalized. These days, Google is getting stricter with these rules for implementing schema for reviews. The author of the review should be verified through Google Plus account.
Schema implementation is categorized under on-page SEO and is crucial for the successful SEO in 2013. The SEO experts should take care that there should be proper implementation of schema to mark original reviews and information. It would for sure improve upon the CTR, Click Though Rate, of your website with the breaking competition.
So, now, just does not think that SEO, Search Engine Optimization ends with high ranking. Once the top ranking is achieved, there is a need to work on CTR and then, on conversion rates. It is only then that SEO practices would help you business to growth online. It would enhance online visibility and would improve upon the business scope.